Browsing by Author Tzong-Ru Lee

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DateTitleAuthor(s)File
2008(Special Issue of the International Journal of Management and Decision Making,09(2):154-162)The Application of Fuzzy Analytic Hierarchy Process for Supply Chain Decision Making:A Case Study of Original Brand Manufacturing of the Sewing Machine Industry in TaiwanTzong-Ru Lee; Tsung-Yu Tuan; Man-Chen Liu; 國立中興大學行銷學系
2006(special issue of the International Journal of Service Technology and Management(IJSTM),07(3):284-296)Comparing Usage of Mobile Commerce in Taiwan,USA and GermanyTzong-Ru Lee; Jan-Mou Lee; Jahannes Simons; Chia-Hsiu Sophie Lee; 國立中興大學行銷學系
2007(Special Issue of the International Journal of Services and Operations Management,03(2):227-244)Milk Supply Chain and Development StrategyTzong-Ru Lee; Huei-Ling Huang; Bin-Weng Huang; Shiou-Yu Chen; 國立中興大學行銷學系
2007(Special issue on waste minimization in supply chain of the International Journal of Global Environmental Issues(IJGENVI),07(1):025-052)An Investigation of Perception Gap of Reverse Logistics Service Quality:the Case of Mobile Phone IndustryTzong-Ru Lee; Hsiu-Yu Chang; Shiou-Yu Chen; 國立中興大學行銷學系
Jul-2006Strategy Alliance of Manufacture Industry in Taiwan-the Content of Precision Machine Innovation Development Community and Survey of Members' SatisfactionTzong-Ru Lee; Ching-Ya Hu; Hsiao-Wen Lin; Hsiao-Ting Wang; 國立中興大學行銷學系-
2010Supply Chain Management With Marketing-Oriented Concept--Using Optimization and Simulation TechnologyTzong-Ru Lee; Chung-Chieh Wu; 國立中興大學行銷學系-
Nov-2007To Formulate the Supply Chain Oriented Marketing Strategies by Using Marketing Mix and Dramaturgical Theory- Case of the Senior People Exercise on College Campus in TaiwanTzong-Ru Lee; Chien-Hui Lin; 國立中興大學行銷學系-
Nov-2007To Study User's Adoption Behavior in Taiwan for Mobile Location-based ServicesTzong-Ru Lee; Shuchih Ernest Chang; Shiau-Ting; 國立中興大學行銷學系-
2008(Transportation,35(1):129-144)Assessing Asymmetric Response Effect of Behavioral Intention to Service Quality in an Integrated Psychological Decision Making Process Model of Intercity Bus Passengers:a case of TaiwanJiun-Hung Lin; Tzong-Ru Lee; William Jen; 國立中興大學行銷學系-
2008(交大管理學報第28卷第1期,p001-p035)強化漁產品直銷中心服務功能之研究Tzong-Ru Lee; Ching-Yu Huang; 國立中興大學行銷學系
2010以TRIZ來探討行銷策略-手工具產業A公司為例任立中; 周宣光; 李宗儒; Tzong-Ru Lee; 劉錫德; Liu, Hsi-De; 中興大學-
2007以人壽業客戶服務中心的運作探討選舉電話行銷之策略分析許鉅秉; Jiuh-Biing Sheu; 陳厚銘; 關復勇; 張樹之; Homin Chen; Fu-Yung Kuan; Shuchih Ernest Chang; 李宗儒; Tzong-Ru Lee; 吳啟川; Wu, Chi-Chuan; 中興大學-
2018以商業生態系統觀點探討業務用食用油脂流通創新的成功關鍵因素李宗儒; Tzong-Ru Lee; 蔡國樑; Kwo-Liang Tsai; 高階經理人碩士在職專班
2007以限制理論建構U化觀光區與其行銷策略研擬陳厚銘; Homin Chen; 許鉅秉; 關復勇; 張樹之; Jiuh-Biing Sheu; Fu-Yung Kuan; Shuchih Ernest Chang; 李宗儒; Tzong-Ru Lee; 陳英慶; Chen, Ing-Ching; 中興大學-
2007以顧客關係管理探討國軍生產保修體系 -以夜視裝備為例陳厚銘; Homin Chen; 張樹之; 許鉅秉; 關復勇; Shuchih Ernest Chang; Jiuh-Biing Sheu; Fu-Yung Kuan; 李宗儒; Tzong-Ru Lee; 李孝廉; HSIAO-LIEN, LI; 中興大學-
2012企業引進TTQS之策略探討-以日商A企業為例李宗儒; Tzong-Ru Lee; 林榮賜; Lin, Jung-Szu; 高階經理人碩士在職專班-
2013企業經營策略與電子商務作法適配之探討與研究李宗儒; Tzong-Ru Lee; 李佳霙; Lee, Chia-Ying; 高階經理人碩士在職專班-
2000作業基礎管理制與PERT分析運用於農產品新鮮處理中心之研究李宗儒; Tzong-Ru Lee; 李文祥; Lee, Wen-Hsian-
2009使用FAHP瞭解夥伴選擇因素—以「縮減產業數位落差計畫」為例黃恆獎; Heng-Chiang Huang; 林耀欽; Yao-Qin Lin; 李宗儒; Tzong-Ru Lee; 陳建瑋; Chen, Chien-Wei; 中興大學-
2013使用TRIZ理論與灰關聯分析發展國產農產品網路行銷策略李宗儒; Tzong-Ru Lee; 黃敏淳; Huang, Min-Chun; 行銷學系所-