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2015The Application of Advertising Messages in Search and Experience Products Based on Rational and Emotional Appeals鄭菲菲; Fei-Fei Cheng; 陳柏憲; Bo-Shian Chen; 科技管理研究所
2010Debiasing the framing effect: The effect of warning and involvement鄭菲菲; Cheng, F.F.; Wu, C.S.-
2010Determinants of users' intention to adopt wireless technology: An empirical study by integrating TTF with TAMYen, D.C.; 鄭菲菲; Wu, C.S.; Cheng, F.F.; Huang, Y.W.-
2014An Exploratory Study on the Effect of Consumer Motivations on EWOM Intention in Virtual Communities鄭菲菲; 許哲維; Che-Wei Hsu; 科技管理研究所
2014Exploring the Effect of Service Recovery Strategy on Internet Consumers' Satisfaction, Loyalty and Word-of-Mouth Intention鄭菲菲; 傅怡齡; Yi-Ling Fu; 科技管理研究所
2014Exploring the Fitness Effect between Product Category, Retailer Sales Promotion and Individual Product Sales Promotion Strategies on Consumers' Purchase Intention, Perceived Risk and Perceived Quality in Online Retailing Industry鄭菲菲; 許喻淳; Yu-Chun Hsu; 科技管理研究所
2012The Impact of Online Store Quality on Customer Satisfaction, Trust, and Repurchase Intention吳金山; Chin-Shan Wu; 林盛程; Sheng-Cheng Lin; Fei-Fei Cheng; 鄭菲菲; 陳思璇; Chen, Szu-Hsuan; 中興大學-
2015The Influence of Buyer, Seller, and Platform Factors on Trust: The Moderating Effect of Facebook Fans-page Performance鄭菲菲; 蔣忠恕; Chung-Shu Chiang; 科技管理研究所
2012Marketing Communication and Marketing Mix Elements on online brand Equity王育民; 鄭菲菲; 蕭諺; Hsiao, Yen; 中興大學-
2012The matching advertisement effectiveness research of different product categories with Internet advertisement formats王育民; 鄭菲菲; 葉能榕; Yeh, Neng-Jung; 中興大學-
2015The Promotional Strategies in Social Networking Sites of Three Industries on Facebook Fan Pages鄭菲菲; 粘詠晴; Yung-Ching Nien; 科技管理研究所
2012The Relationship between Website Interactivity and User Satisfaction: Focus on Content-based Website吳金山; 吳祉芸; 鄭菲菲; 蘇裔文; Su, I-Wen; 中興大學-
2015Stickiness on Mobile Instant Messaging (MIM) Service: Consumption Value Theory, Flow, and Social Influence Theory Perspective鄭菲菲; Fei-Fei Cheng; 林加敏; Chia-Min, Lin; 科技管理研究所
2012中小型網路商店規模與實體設施整合程度之研究-以遞送成本角度觀之翁紹仁; 鄭菲菲; 王建富; Jiana-Fu Wang; 柯菀湘; Ke, Wan-Siang; 中興大學-
2012以知覺公平觀點探討網購心理契約違背、服務補救對消費者滿意度及重複購買意願之影響鄭菲菲; Fei-fei Cheng; 詹濡銀; Chan, Ru-Yin; 科技管理研究所-
2013公營事業民營化關鍵成功因素之探討-以台灣人壽為例鄭菲菲; Fei-Fei Cheng; 吳其錫; Wu, Chi-Hsi; 高階經理人碩士在職專班-
2014咖啡製造商對通路商關係行銷策略之研究 : A品牌咖啡與通路商雙向觀點鄭菲菲; Yung Shan Chien; 簡于姍; 高階經理人碩士在職專班
2015工作壓力、人格特質、成人學習動機與工作滿意度關係之研究鄭菲菲; Fei-Fei Cheng; Wen-Hung Huang; 黃文宏; 高階經理人碩士在職專班
2014廣告訴求、需求層級與產品類別對消費者購買意願之影響鄭菲菲; Fei-Fei Cheng; Jin-Xian Lai; 賴錦賢; 高階經理人碩士在職專班
2015從創新擴散理論與期望確認理論探討路跑參與者的決策過程鄭菲菲; Hsin-Ying Lin; 林欣瑩; 高階經理人碩士在職專班