Browsing by Author 魯真

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2007Analysis of Consumers' Willingness to Pay for Non-pirated Software蔡建雄; Jason J.-S. Tsai; 汪志堅; Chih-Chien Wang; 魯真; Jane Lu Hsu; 薛椀云; Shiue, Charlene Wan-Yun; 中興大學-
2010Chinese Consumer Psychological Perspectives of Common Retail Formats: A Grounded Theory of Renao and Xianjing王慕容; James Stanworth; 魯真; Jane Lu Hsu; 渥頓; Clyde A. Warden; 林天淳; Lin, Tien-Chun; 中興大學-
2004Consumer Behavioral Analysis of Post-purchase Complaint and Retailer Switching for Fresh Food ProductsJane Lu Hsu; 魯真; 蔡佩芳; Tsai, Pei-Fang-
2002Consumer Perceptions of Fruit AttributesJane Lu Hsu; 魯真; Tsai, Yi-Lun; 蔡宜倫-
2005Consumer Perceptions of Online Advertising in the Stage of Information Searching Prior to Product PurchasesJane Lu Hsu; 魯真; Pann, Jia-Shiang Joseph; 潘家祥-
2004Dairy Market Regulations of Major Dairy Producing Countries and Marketing Planning for the Dairy Industry in Taiwan魯真; Jane Lu Hsu; 洪麗君; Hung, Lih-June-
2006An Evaluation of the Effectiveness of Information Marketing魯真; 行政院國家科學委員會; 國立中興大學行銷學系(所)-
2012Female Chinese consumer values towards marketing of organized religion as brand: The case of LDS & Tzu Chi魯真; 黃吉村; Clyde. A. Warden; 渥頓; 程意雯; Chen, Yi-Wen; 中興大學-
2002Fluid Milk Consumption Structure and Product Attribute Perceptions魯真; Jane Lu Hsu; Chiang, Shin-Ying; 姜世英-
2003The Influence of Brand and Advertising Cognition on Brand Switching BehaviorJane L. Hsu; 魯真; Chang, Wei-Hsien; 張維纖-
2009Influences of Body Image and Sociocultural Attitudes towards Appearance on Apparel Information Search for Generation Y Female Consumers魯真; Jane Lu Hsu; 洪彩綾; Hung, Tsai-Ling; 中興大學-
2005Influences of Country of Origin and Consumer Ethnocentrism on Brand PreferencesJane Lu Hsu; 魯真; 粘漢鵬; Nien, Han-Peng-
2005Influences of Family Communication and Lifestyles on Purchasing Decisions among Young Adults in TaiwanJane Lu Hsu; 魯真; 張凱鳴; Chang, Kai Ming-
2005The Influences of the Measurement and Criteria of Relibility and Validity on Strategic Marketing Analyses魯真; 國立中興大學行銷學系(所); 行政院國家科學委員會-
4-Feb-2017Information used in food shoppers’ vegetable purchasing decisions in Chinese societies魯真; Jane Lu Hsu; Charlene W. Shiue; Kelsey J.-R. Hung
2008The Relationship among Certification Label Cognition, Health Belief, Message Credibility, and Purchase Behavior toward Health Foods魯真; 謝雨生; 周志輝; 江文德; 董時叡; Wu, Yi-Ting; 吳依亭; 中興大學-
2002Studies on Marketing Channel, Marketing Cost and Consumers' Behavior of Major Imported Agricultural Products李皇照; 陳淑恩; 徐純慧; 陳章真; 黃韶顏; 萬鍾汶; 魯真; 中興大學行銷學系; 行政院農業委員會-
2013使用及濫用檔案分享之行為分析及其策略管理意涵魯真; 行政院國家科學委員會; 國立中興大學行銷學系(所)-
2009創新型消費者之數位圖書館訊息搜尋行為渥頓; Clyde A. Warden; 王慕容; James Stanworth; 魯真; 張嘉晏; Chang, Livia Chia-Yen; 中興大學-
1999台灣主要水果市場之動態分析魯真; Jane L. Hsu; 蘇志倫; Su, Jyh-Luen-