Browsing by Author Jing-Shing Ho

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DateTitleAuthor(s)File
2002An Impact of Cognition、Affect and Conation on Consumer of Direct Experience and Advertising -A Case Study on the Brand Fruit in Taiwan何京勝; Jing-Shing Ho; Wu, Hung-Che; 吳泓哲-
1999The Analysis of Situational Influence on Consumer Behavior -- a Case Study on the Agricultural Display Center of National Chung-Hsing University何京勝; Jing-Shing Ho; 鍾善美; Chung, San-Mei-
2012The effects of price information for promotion strategy on product purchase intention郭如秀; 黃明新; 何京勝; Jing-Shing Ho; Chu, Ling-Ya; 朱令雅; 中興大學-
1999An impact of store image on consumer behaivor:a case study of the pork display center of Taiwan pig integrated management何京勝; Jing-Shing Ho; 陳出震-
2005The Influence of Online Word-of-Mouth on Consumer Purchase Decision-A Case of Mobile Phone何京勝; Jing-Shing Ho; 陳玲誼; Chen, Ling-Yi-
2004The Influences of Consumers'Attitude and Extension Fit on the Evaluation of Brand ExtensionsJing-Shing Ho; 何京勝; 吳健彰; Wu, Chien-Chang-
2005A Study of Consumer Behavior in Fans of Sport Team - The Application of Brand EquityJing-Shing Ho; 何京勝; Cheng-Chia; 呂政家-
2005The Study of Consumers'Behavior Intention in Participating Online Auction何京勝; Jing-Shing Ho; 陳瑩霜; Chen, Ying-Shuang-
2003A Study of Experiential Marketing on Shopping Street -The case of Ji-Guanh Shopping Street in Taichung City何京勝; Jing-Shing Ho; Pan, Chien-Ming; 潘建銘-
2002The Study of Relationships among Price, Attribute Performance, Personal Values and Consumers' Post-Purchase DissatisfactionJing-Shing Ho; 何京勝; 吳俊朋; Wu, Chun-Peng-
1995Taiwan Import Corn Optimun Hedging Ratio --The Application of the Mean-Gini Approach何京勝; Jing-Shing Ho; 郭世美; Guo, She-Mei-
2007八卦雜誌之消費者行為分析—以臺灣「壹週刊」為例吳志文; 簡宣博; 何京勝; Jing-Shing Ho; Tsai, Shu-Hua; 蔡淑華; 中興大學-
2002參考價格、涉入對消費者價格認知與資訊搜集之影響-化妝水之個案研究Jing-Shing Ho; 何京勝; Pai, Ren-Haur; 白仁豪-
2000台灣毛豬產銷預警指標之建立何京勝; Jing-Shing Ho; 陳恆淑; Chen, Heng -Shu-
2013含有瘦肉精之豬肉對消費者購買意圖之影響黃明新; 何京勝; Jing-Shing Ho; 林素真; Lin, Sue-Jane; 中興大學-
2002品牌權益對消費者偏好與資訊搜尋之影響-化妝水之個案研究Jing-Shing Ho; 何京勝; 鄭聖亭; Cheng, Sheng-Ting-
2004品牌聯盟與成份品牌之關係何京勝; Jing-Shing Ho; 楊明傑; Yang, Ming-Chieh-
2003從體驗行銷的觀點探討商店街的服裝店與餐飲店-繼光街個案分析例何京勝; Jing-Shing Ho; 張繼尹; Chang, Jui-Ying-
2005網路商店屬性對顧客價值與忠誠度之影響Jing-Shing Ho; 何京勝; Lai, Yi-Jun; 賴宜君-
2000農產品網站之研究-態度理論與購買意向之應用何京勝; Jing-Shing Ho; 許婉君; Hsu, Wan-Chun-