Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/20607
標題: 以張力觀點探討關係黑暗面
The Dark Side of Relationships-from Tension Perspective
作者: Liu, Hsin-Chih
劉欣芷
關鍵字: The dark side of relationships
關係黑暗面
Relationship Tension
Relationship function
Trust
Commitment
關係張力
關係功能
信任
承諾
出版社: 企業管理學系所
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摘要: 近年來在關係行銷的領域中,有關關係負面效果的研究已漸漸受到注意,像是關係解散、衝突、投機行為…等。這些負面效果皆是外顯或具體的行為表現,但在發展與維持關係的過程中,如同人與人之間的相處,並非一切皆完美順利,良好的關係中也會隱含著某些摩擦,而這樣的摩擦可能也是原先造成關係良好的原因,此即為「關係黑暗面」。雖然關係黑暗面不易察覺,雙方也不會因此而立即中止關係,但長期之下可能會成為關係惡化的原因,造成雙方關係破裂。因此本研究將對「關係黑暗面」概念進行探討,並做實證研究。 本研究沿用Das and Teng(2000)提出的三對張力觀點,分別為行為張力(合作VS.競爭)、結構張力(彈性VS.僵固)與心理張力(長期導向VS.短期導向),納入Walter and Ritter(2003)所提出「關係品質」會正面影響「關係功能」的架構中,以干擾的角色了解夥伴關係中,「關係黑暗面」是否存在,且會造成何種影響。本研究採用郵寄問卷,以2005年天下雜誌製造業1000大作為研究對象,進行樣本發放。利用因素分係、相關分析、迴歸分析、Chow檢定以及Amos線性結構等進行統計分析。本研究除了證實夥伴關係中,「關係品質」對「關係功能」具有正面影響外,「關係黑暗面」對於「關係品質」對關係功能中的「間接功能」具有部份干擾效果。証實「關係黑暗面」確實存在,對夥伴關係造成負面影響。 本研究除了提出對學術界的理論意涵外,並針對實務界提出相關建議,將有助於企業在發展與維持關係時,可以注意到「關係黑暗面」的存在並加以改善,以獲得更好的關係結果。
URI: http://hdl.handle.net/11455/20607
其他識別: U0005-1707200616182300
文章連結: http://www.airitilibrary.com/Publication/alDetailedMesh1?DocID=U0005-1707200616182300
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