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dc.description.abstractThe purpose of this study is to investigate how to choose an appropriate strategy for Taiwan's electronic firms? Should they pursuit the external fit between environment and strategy which based on Porter's competitive strategy framework; or should they pursuit the internal fit between resource and strategy which based on resource-based view? In order to achieve this purpose, we use the panel data for all the Taiwan's electronic firms since peroid 2000 to 2004. By Hausman test, we choose the regression model of fixed effect to confirm the research hypothesis. The results show that no matter external fit or internal fit is positively related to the performance. Also the interaction term between external fit and internal fit is positively related to the performance, which confirms that an appropriate strategy should consider the external fit and internal fit simultaneously. Among external fit, the environment of munificence, dynamism and complexity would fit with part of strategic groupings; and among internal fit, the structurue resource, customer resource and human resource would fit with part of strategic groupings. Following this result, we discuss the theoretical and practical implications of our findings, along with limitations and directions for future research.en_US
dc.description.abstract本研究旨在探討廠商在選擇策略時,應以Porter競爭策略觀點為基礎,追求環境與策略間的外部配適;或是以資源基礎觀點為基礎,追求資源與策略間的內部配適,才有助於企業獲利。為達上述研究目的,本研究利用台灣電子業內所有上市廠商2000至2004年共5年份的經緯資料 (panel data) 進行分析,經Hausman 檢定,本研究採固定效果估計模式來驗證研究假說。 實證結果顯示,外部配適與內部配適程度皆會正向地影響績效,且兩者間的交乘項亦正向地影響績效,證實了執行策略應同時尋求與環境、資源間配適的互補性觀點。而外部配適中,環境豐厚性、環境動態性與部分的執行策略間具良好的配適關係,內部配適中,結構資源、人力資源與部分的執行策略間亦具良好的配適關係。最後,針對上述結果,本研究提出ㄧ些建議供後續研究與實務界參考。zh_TW
dc.description.tableofcontents目錄 第一章 緒論 1 第一節 研究動機與目的 1 第二節 研究問題 3 第三節 研究流程 4 第二章 文獻回顧 6 第一節 產業組織學派與Porter競爭策略 6 第二節 資源基礎觀點 7 第三節 權變理論的配適觀點 8 第四節 配適的方法 9 第五節 環境 17 第六節 策略 18 第七節 資源 20 第三章 模型發展與假說 24 第一節 Porter競爭策略與外部配適 24 第二節 資源基礎觀點與內部配適 25 第三節 外部配適、內部配適的互補性關係 25 第四節 外部配適中各項環境特性和執行策略間的配適關係 26 第五節 內部配適中各項資源構面和執行策略間的配適關係 27 第四章 研究方法與研究設計 29 第一節 研究架構 29 第二節 樣本選取 31 第三節 變數的定義與衡量方式 31 第四節 資料分析方法 36 第五章 資料分析 42 第一節 敘述性統計分析 42 第二節 研究構面之相關分析 43 第三節 假說檢定 45 第六章 結論與建議 58 第一節 研究結論 58 第二節 理論與實務意涵 64 第三節 研究限制與建議 67 參考文獻 68 表目錄 表2-1 六種配適模型之分析比較 15 表2-2 策略歸類方式 19 表2-3 智慧資本定義匯整表 21 表4-1 探索型因素分析結果 34 表5-1 變數敘述性統計 43 表5-2 Pearson 相關係數表 44 表5-3 外部配適度、內部配適度對績效的迴歸分析結果 46 表5-4 各項環境與策略因子間配適對績效的迴歸分析結果 49 表5-5 各項資源與策略因子間配適對績效的迴歸分析結果 54 表6-1 研究假說與實證結果彙整 59 表6-2 第二階段研究假說與實證結果彙整 60 圖目錄 圖1-1 研究流程圖 5 圖2-1 調節配適模型架構圖 9 圖2-2 中介配適模型架構圖 10 圖2-3 相稱配適模型架構圖 11 圖2-4 共變異配適模型架構圖 12 圖2-5 完型配適模型意示圖 14 圖4-1 第一階段之研究架構 29 圖4-2 各環境與策略因子間配適關係之研究架構圖 30 圖4-3 各資源與策略因子間配適關係之研究架構圖 30 圖4-4 選取適當資料分析模型的檢定程序圖 41zh_TW
dc.subjectcompetitive strategyen_US
dc.subjectresource-based viewen_US
dc.subjectexternal fiten_US
dc.subjectinternal fiten_US
dc.title如何選擇適當的策略? 以配適觀點為基礎zh_TW
dc.titleHow to choose an appropriate strategy from the strategic fit point of view ?en_US
dc.typeThesis and Dissertationzh_TW
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