Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/20742
標題: 廠商市場佔有率與利潤間的關係
The relationship between market share and profit
作者: 朱曉萍
Chu, Hsiao-Ping
關鍵字: Market share
市廠佔有率
Profit
Granger Causality test
Panel SURADF test
Panel Threshold Regression
利潤率
因果關係
Panel SURADF檢定
縱橫門檻
出版社: 企業管理學系所
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摘要: 本文主要是探討台灣廠商在市場佔有率與利潤間的關係,資料來源為台灣經濟新報(Taiwan Economic Journal),共細分水泥、食品、塑膠、棉紡、成衣、玻陶、化學、生技、紙業、鋼鐵、汽車、橡膠、主機板、筆記型電腦、印刷電路版、掃描器、晶圓代工、IC封測、監視器等十九種產業,並利用Panel Data的分析方式,不僅研究橫斷面並且增加了縱斷面的效果。 本文首先釐清市場佔有率為利潤率之因、並且以市場佔有率為門檻,研究出二者的關係出現二個門檻的非線性關係,最後探討台灣的產業以及台灣在不同門檻下的廠商是否存在超額利潤,希望能將市場佔有率與利潤率間的關係做一個透徹的分析。最後,本文根據研究結果提出管理意涵及未來研究方向。
This study investigates the relationship between Taiwan's firms market share and profit. The source of the data is the Taiwan Economics Journal (TEJ). The data of TEJ is classified by different industry. This study analyzes 19 industries and applies panel data to empirically test the relationship. First of all, this study wants to realize market share is the cause of profit. Furthermore, panel threshold regression is used to test that market share and profit is a non-linear relationship. This study also analyzed the exceed profit of Taiwan's industry and firms. The empirical results from those tests indicated the relationship between market share and profit and give future researchers theoretical implication and the future direction.
URI: http://hdl.handle.net/11455/20742
其他識別: U0005-1201200910574500
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