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|標題:||The impact of relationship memory on innovation capability: moderating effect of market orientation and learning orientation|
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|摘要:||In a knowledge-based competition environment, knowledge is a source of business competitive advantage. However, the source of knowledge is not limited to internal sources; external sources of knowledge are also key factors. Cooperation between partner organizations is a significant method through which firms acquire external knowledge. On the one hand, both organizations can accumulate knowledge and build relationship memory through cooperative learning; on the other hand, they can capture inter-organizational knowledge and transfer or introduce it into the organization. It can be seen that relationship memory has the potential to drive innovation.
From this, innovative ability can be separated into exploitation innovation and exploration innovation. Both ways differ on how knowledge is acquired. Therefore, this research uses inter-organizational knowledge as a base to analyze the effect of relationship memory on innovation capability. Moreover, we add market orientation and learning orientation as moderator variables. Reviewing the theory of market orientation and learning orientation one may notice the existence of concepts such as nature, concerning domain, component and perspective. However there are still many differences between the orientations. Market orientation focuses on the procedure of processing market information, with an ultimate goal of understanding market demand. While learning orientation focuses on creation of knowledge, its main goal is not only a focus on current demand but also an active search for potential demand. However, in nature, market orientation emphasizes conforming to market demand by adjusting organization activities from the outside. On the other hand, organization learning emphasizes internal learning and interaction by creating and changing organizational behaviors from the inside. In order to better analyze the differences between learning orientation and market orientation, this research uses these two orientations as a moderator.
According to results of this research, relationship memory has no direct effect on innovative ability; market orientation has a partial moderating effect on relationship memory and exploitation innovation. Learning orientation is shown to have a partial moderating effect on relationship memory and exploration innovation. These results show that an organization can only save or transfer relationship memory through adjustment of internal mechanisms, and through this method, raise innovative capability.|
在知識基礎競爭環境下，知識乃是企業競爭優勢的泉源，然而知識來源不限於內部管道，外部知識亦是關鍵因素。夥伴組織間的合作，是廠商取得外部知識的重要途徑，組織雙方透過合作學習，一方面可以累積知識並形成關係記憶，另一方面亦可擷取組織間知識，將它移轉與導入組織內部，因此企業可以藉由關係記憶發展創新能力。 然而，組織創新能力可區分為運用型創新與探索型創新，兩者於汲取知識的種類上略有差異，因此本研究以夥伴組織間的知識為起始點，來探討關係記憶對組織創新能力影響，並加入市場導向與學習導向作為調節變數。回顧學習導向與市場導向之理論，發現兩構念間之本質、關注範疇、探討層面、構成要素等雖存在許多共同點，但相異之處也不少。市場導向所探討的焦點在於市場資訊處理程序，所關注之範疇以注重目前市場需求為主，而學習導向則著重於知識的創造，所探討的領域除了重視目前需求外，尚會主動尋找潛在需求。就本質上而言，市場導向強調由外而內地調整組織活動以符合市場需求；而組織學習則側重組織內部的學習互動，是一種由內而外地主動創造新知並改變組織行為。為了進一步釐清學習導向與市場導向之差異，本研究以兩者所扮演之調解角色為切入點，來深入探究。 本研究實證結果發現，關係記憶對創新能力沒有直接影響，而市場導向對關係記憶與運用型創新有部分調節效果，學習導向對關係記憶與探索型創新有部分調節效果。此結果意謂著組織必須透過內部機制調節才能將關係記憶移轉與保留，以提升創新能力。
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