Please use this identifier to cite or link to this item:
標題: 夥伴關係的市場導向、關係記憶對關係績效的影響
The effect of market orientation of partnership and relationship memory on relationship performance
作者: 彭彥群
Peng, Yen-Chun
關鍵字: market orientation of partnership
relationship memory
relationship performance
出版社: 企業管理學系所
引用: 參考文獻 一、中文部份 謝宜君,2007,關係學習、關係記憶與組織學習能力之研究,大葉大學管理研究所博士論文。 二、英文部分 Achrol, R. S., & Stern, L. W. 1988. Environmental determinants of decision-making uncertainty in marketing channels. Journal of Marketing Research, 25: 36-50. Albert, S., & Whetten, D. 1985. Organizational identity. In L. L. Cumming and B. M. Staw (Eds), Research in organizational behavior, 7(pp. 263-295). Greenwich, Connecticut: JAI Press. Amburgey, T., & Miner, A. S. 1992. Strategic momentum: The effects of repetitive, positional, and contextual momentum on merger activity. Strategic Management Journal, 13: 335-348. Amit, R. H., & Schoemaker, P. J. H. 1993. Strategic assets and organizational rent. Strategic Management Journal, 14: 33-46. Anderson, E. 1990. Two firms, one frontier: On assessing joint venture performance. Sloan Management Review, 31: 19-30. Anderson, E., & Weitz, B. 1992. The use of pledges to build and sustain commitment in distribution channels. Journal of Marketing Research, 29: 18-34. Anderson, E., & Jap, S. D. 2005. The dark side of close relationships. MIT Sloan Management Review, 46: 75-82. Anderson, E. W., Fornell, C., & Lehmann, D. R. 1994. Customer satisfaction, market share, and profitability: Findings from Sweden. Journal of Marketing, 58: 53-66. Appiah-Adu, K. 1998. Market orientation and performance: Empirical tests in a transition economy. Journal of Strategic Marketing, 6: 25-45. Appiah-Adu, K., & Singh, S. 1998. Customer orientation and performance: A study of SMEs. Management Decision, 36: 385-394. Argyris, C., & Schon, D. A. 1978. Organizational learning: A theory of action perspective. Reading, MA: Addison-Wesley. Armstrong, J. S., & Overton, T. S. 1977. Estimating nonresponse bias in mail surveys. Journal of Marketing Research, 14(3): 396-402. Atuahene-Gima, K. 1995. An exploratory analysis of the impact of market orientation on new product performance: A contingency approach. Journal of Product Innovation Management, 12: 275-293. Atuahene-Gima, K., & Ko, A. 2001. An empirical investigation of the effect of market orientation an entrepreneurship orientation alignment on product innovation. Organization Science, 12(1): 54-74. Atuahene-Gima, K. 2005. Resolving the capability-rigidity paradox in new product innovation. Journal of Marketing, 69: 61-83. Au, A. K. M., & Tse, A. C. B. 1995. The effect of marketing orientation on company performance in the service sector: A comparative study of the hotel industry in Hong Kong and New Zealand. Journal of International Consumer Marketing, 8: 77-87. Autio, E., Sapienza, H. J., & Almeida, J. 2000. Effects of age at entry, knowledge intensity and imitability on international growth. Academy of Management Journal, 43(5): 909-924. Avlonitis, G. J., & Gounaris, S. P. 1997. Marketing orientation and company performance. Industrial Marketing Management, 26: 385-402. Badaracco, J. Jr. 1991. The knowledge link: How firms compete through strategic alliances. Boston, MA: Harvard Business School Press. Baker, W. E., & Sinkula, J. M. 1999. The synergistic effect of market orientation and learning orientation on organizational performance. Journal of Academy of Marketing Science, 27: 411-427. Baker, W. E., & Sinkula, J. M. 2002. Market orientation, learning orientation and product innovation: Delving into the organization’s black box. Journal of Market-Focused Management, 5: 5-23. Balabanis, G., Stables, R. E., & Phillips, H. C. 1997. Market orientation in top 200 British charity organizations and its impact on their performance. European Journal of Marketing, 31(8): 583-603. Balakrishnan, S. 1996. Benefits of customer and competitive orientations in industrial markets. Industrial Marketing Management, 25: 257-269. Barnet, W. P., Greve, H. R., & Park, D. Y. 1994. An evolutionary model of organizational performance. Strategic Management Journal, 15(Winter special issue): 11-28. Barney, J. B., & Zajac, E. 1994. Competitive organizational behavior: Toward an organizationally-based theory of competitive advantage, Strategic Management Journal, 15: 5-9. Baron, R. M., & Kenny, D. A. 1986. The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51: 1173-1182. Becker, B., & Gerhart, B. 1996. The impact of human resource management on organizational performance: Progress and prospects. Academy of Management Journal, 39: 779-801. Benner, M. J., & Tushman, M. L. 2002. Exploitation, exploration, and process management: The productivity dilemma revisited. Academy of Management Review, 28: 238-256. Bhuian, S. N. 1997. Exploring market orientation in banks: An empirical examination in Saudi Arabia. The Journal of Services Marketing, 11: 317-328. Bhuian, S. N. 1998. An empirical examination of market orientation in Saudi Arabia manufacturing companies. Journal of Business Research, 43: 13-25. Bigné, J. E., Blesa, A., Küster, I., & Andreu, L. 2004. Market orientation : An antecedent to the industrial manufacturer’s power. European Journal of Marketing, 38: 175-193. Boyce, M. E. 1996. Organizational story and storytelling: A critical review. Journal of Organizational Change Management, 9: 5-26. Boyle, B. A., & Dwyer, F. R. 1995. Power, bureaucracy, influence, and performance: Their relationships in industrial distribution channels. Journal of Business Research, 32: 189-200. Boyle, B. A., & Dwyer, F. R.1995. Power, bureaucracy, influence, and performance: Their relationships in industrial distribution channels. Journal of Business Research, 32: 189-200. Brownell, P., & Dunk, A. S. 1991. Task uncertainty and its interaction with budgetary participation and budget emphasis: Some methodological issues and empirical investigation. Accounting Organizations and Society, 16: 693-703. Brown, S. L., & Eisenhardt, K. M. 1995. Product innovation as core capability: The art of dynamic adaptation, working paper, Department of Industrial Engineering and Engineering Management, Stanford University. Bucklin, L. P., & Sengupta, S. 1993. Organizing successful co-marketing alliances. Journal of Marketing, 57: 32-46. Burt, R. S. (1992). Structural holes: The social structure of competition. Cambridge: Harvard University Press. Cadogan, J. W., & Diamantopoulos, A. 1995. Narver and Slater, Kohli and Jaworski and the market orientation construct: Intergration and internationalization. Journal of Strategic Marketing, 3: 41-60. Cannon, J. P., & Perreault, W. D. Jr. 1999. Customer-supplier relationships in business markets. Journal of Marketing Research, 36: 439-460. Cannon, J. P., & Homburg, C. 2001. Buyer-supplier relationships and customer firm costs. Journal of Marketing, 65: 29-43. Caruana, A., Ramaseshan, B., & Ewing, M. T. 1998. Do universities that are more market orientated perform better. International Journal of Public Sector Management, 11: 55-70. Caruana, A., Pitt, L., & Berthon, P. 1999. Excellence-market orientation link: Some consequences for service firms. Journal of Business Research, 44: 5-15. Cegarra, J., & Rodrigo, B. 2003. Relational learning process as a bridge between human and customer capital. Journal Universal Computer Science, 9: 1469-1486. Cegarra-Navarro, J. G. 2007. Linking exploration with exploitation through relationship memory. Journal of Small Business Management, 45(3): 333-353. Celly, K. S., Spekman, R. E., & Kamauff, J. W. 1999. Technological uncertainty, buyer preferences, and supplier assurances: An examination of Pacific rim purchasing arrangements. Journal of International Business Studies, 30: 297-316. Chadee, D. D., & Zhang, B. Y. 2000. The impact of guanxi on export performance: A study of New Zealand firms exporting to China. Journal of Global Marketing, 14: 129-149. Chandy, R. K., & Tellis, G. J. 1998. Organizing for radical product innovation: The overlooked role of willingness to cannibalize. Journal of Marketing Research, 35: 474-487. Chang, T. Z., & Chen, S. J. 1998. Market orientation, service quality and business profitability: A conceptual model and empirical evidence. The Journal of Services Marketing, 12: 246-264. Chang, D. R., & Cho, H. 2008. Organizational memory influences new product success. Journal of Business Research, 61: 13-23. Chang, K. H., & Gotcher, D. F. 2007. Safeguarding investments and creation of transaction value in asymmetric international subcontracting relationships: The role of relationship learning and relational capital. Journal of World Business, 42: 477-488. Christensen, C. M., & Bower, J. L. 1996. Customer power, strategic investment and the failure of leading firms. Strategic Management Journal, 17: 197-218. Christopher, M., Payne, A., & Ballantyne, D. 1991. Relationship marketing. Oxford UK: Butterworth-Heinemann. Churchill, G. A., Ford, N. M. Jr., Hartley, S. W., & Walker, O. C. Jr. 1985. The determinants of salesperson performance: A meta-analysis. Journal of Marketing Research, 22: 103-118. Cohen, W. M., & Levinthal, D. A. 1990. Absorptive capacity: A new perspective on learning and innovation. Administrative Science Quarterly, 35: 128-152. Cohen, M. D. 1991. Individual learning and organizational routine: Emerging connections. Organization Science, 2: 135-139. Cohen, W. M., & Levinthal, D. A. 1994. Fortune favors the prepared firm. Management Science, 40: 227-251. Crossan, M. M., Lane, H. W., & White, R. E. 1999. An organizatioinal learning framework: From intuition to institution. Academy of Management Review, 24: 522-537. Crosby, L. A., Evans, K. R., & Cowles, D. 1990. Relationship quality in services selling: An interpersonal influence perspective. Journal of Marketing, 54: 68-81. Cyert, R. M., & March, J. G. 1963. A behavioral theory of the firm. Englewood Cliffs, NJ: Prentice Hall. Daft, R. L., & Weick, K. E. 1984. Toward a model of organizations as interpretation systems. Academy of Management Review, 9: 284-295. Dalton, D. R., Todor, W. D., Spendolini, M. J., Fielding, G. J., & Porter, L. W. 1980. Organizational structure and performance: A critical review. Academy of Management Review, 5: 49-64. Das, T. K., & Teng, B. S. 2000. Instabilities of strategic alliances: An internal tensions perspective. Organization Science, 11: 77-101. Day, G. S. 1990. Market-driven strategy: Processes for creating value. New York: The Free Press. Day, G. S.1991. Learning about markets. Marketing science institute report, no. 91-117. Cambridge, MA: Marketing Science Institute. Day, G. S. 1994a. The capabilities of market-driven organizations. Journal of Marketing, 58(4): 37-52. Day, G. S. 1994b. Continuous learning about markets. California Management Review, 36: 9-31. Day, G. S., & Nedungadi, P. 1994. Managerial representations of competitive advantage. Journal of Marketing, 58: 31-44. Dawes, J. 2000. Market orientation and company profitability: Further evidence incorporating longitudinal data. Australian Journal of Management, 25: 173-199. De Luca, L. M., & Atuahene-Gima, K. 2007. Market knowledge dimensions and cross-functional collabotation: Examining the different routes to product innovation performance. Journal of Marketing, 71: 95-112. Deng, S., & Dart, J. 1994. Measuring market orientation: A multi-factor, multi-item approach. Journal of Marketing Management, 10: 725-742. Deshpandé, R., & Webster, F. E. Jr. 1989. Organizational culture and Marketing: Defining the research agenda. Journal of Marketing, 53: 3-15. Deshpandé, R., Farley, J. U., & Webster, F. E. Jr. 1993. Corporate culture, customer orientation, and innovativeness in Japanese firms: A quadrad analysis. Journal of Marketing, 57: 23-37. Dess,G. G., & Robinson, R. B. 1984. Measuring organizational performance in the absence of objective measures: The case of the privately-held firm and conglomerate business unit. Strategic Management Journal, 5: 265-273. Diamantopoulos, A., & Hart, S. 1993. Linking market orientation and company performance: Preliminary work on Kohli and Jaworski’s framework. Journal of Strategic Marketing, 1: 93-122. Dickson, P. R. 1992. Toward a general theory of competitive rationality. Journal of Marketing, 56: 69-83. Dixon, N. M. 1992. Organizational learning: A review of the literature with implications for HRM professionals. Human Resource Development Quarterly, 3: 29-49. Dougherty, D. 1992. Interpretive barriers to successful product innovation in large firms. Organization Science, 3: 179-202. Doyle, P., & Wong, V. 1998. Marketing and competitive performance: An empirical study. European Journal of Marketing, 32: 514 -535. Drazin, R., & Van de Ven, A. H. 1985. Alternative forms of fit in contingency theory. Administrative Science Quarterly, 30 (4), 514–39. Dutton, J. E., & Duncan, R. B. 1987. The creation of momentum for change through the process of strategic issue diagnosis. Strategic Management Journal, 8: 279-295. Dutton, J. E., & Jackson, S. E. 1987. Categorizing strategic issues: Links to organizational action. Academy of Management Review, 12: 76-90. Dwyer, F. R., & Welsh, M. A. 1985. Environmental relationships of the internal political economy of marketing channels. Journal of Marketing Research, 22: 397-414. Dwyer, F. R., Schurr, P. H., and Oh, S. 1987. Developing buyer-seller relationships. Journal of Marketing, 51: 11-27. Dyer, J. H., & Singh, H. 1998. The relational view: Cooperative strategy and source of interorganizational competitive advantage. Academy of Management Review, 23: 660-679. Egan, J. 2004. Relationship marketing: Exploring relational strategies in marketing. England: Prentice Hall. El Sawy, O. A., Gomes, G. M., & Gonzalez, M. V. 1986. Preserving institutional memory: The management of history as an organizational resource. Academy of Management Best Paper Proceedings, 37: 118-122. Elg, U. 2002. Inter-firm market orientation: Its significance and antecedents in distribution networks. Journal of Marketing Management, 18: 633-655. Elg, U. 2007. Market orientation as inter-firm cooperation: An international study of the grocery sector. European Management Journal, 25(4): 283-297. Elg, U. 2008. Inter-firm market orientation and the influence of network and relational factors. Scandinavian Journal of Management, 24: 55-68. Epple, D., Argote, L., & Devadas, R. 1991. Organizational learning curves: A method for investigating intra-planet transfer of knowledge acquired through learning by doing. Organization Science, 2: 56-69. Esslemont, D., & Lewis, T. 1991. Some empirical tests of the marketing concept. Marketing Bulletin, 2: 1-7. Evanschitzky, H. 2007. Market orientation of service networks: Direct and indirect effects on sustained competitive advantage. Journal of Strategic Marketing, 15: 349-368. Felton, A. P. 1959. Making the marketing concept work. Harvard Business Review, 37: 55-65. Foley, A., & Fahy, J. 2009. Seeing market orientation through a capabilities lens. European Journal of Marketing, 43(1/2): 13-20. Fones, S. C., Knotts, T. L., & Udell, G. G. 2008. Market orientation for small manufacturing suppliers: The importance of product-related factors. Journal of Business & Industrial Marketing, 23: 443-453. Frambach, R. T., & Schillewaertb, N. C. 2002. Organizational innovation adoption: A multi-level framework of determinants and opportunities for future research. Journal of Business Research, 55(2): 163-176. Frazier, G. L., Spekman, R. E., & O’Neal, C. R. 1988. Just-in-time exchange relationships in industrial markets. Journal of Marketing, 52: 52-67. Ganesan, S. 1993. Negotiation strategies and the nature of channel relationships. Journal of Marketing Research, 30: 183-204. Gansaen, S. 1994. Determinants of long-term orientation in buyer-seller relationships. Journal of Marketing, 56: 1-19. Gargiulo, M., & Benassi, M. 2000. Trapped in your own net? Network cohesion, structural holes, and the adaptation of social capital. Organization Science, 11: 183-196. Garud, R., & Rappa, M. A. 1994. A socio-cognitive model of technology evolution : The case of cochlear implants. Organization Science, 5: 344-362. Garud, R., & Nayyar, P. R. 1994. Transformative capacity: Continual structuring by intertemporal technology transfer. Strategic Management Journal, 15: 365-385. Geringer, J. M., & Hebert, L. 1989. Control and performance of international joint ventures. Journal of International Business Studies, 20: 235-254. Geringer, J. M., & Hebert, L. 1991. Measuring performance in international joint venture. Journal of International Studies, 22: 249-263. Ghemawat, P. 1991. Market incumbency and technological inertia. Marketing Science, 10: 161-171. Gibb, A. A. 1997. Small firms’ training and competitiveness: Building upon the small business as a learning organization. International Small Business Journal, 15: 13-29. Goes, J. B., & Park, S. H. 1997. Interorganizational links and innovation: The case of hospital services. Academy of Management Journal, 40(3): 673-696. Gomes-Casseres, B. 1987. Joint venture instability: Is it a problem? Columbia Journal of World Business, 22: 97-102. Govindarajan, V. 1984. Appropriateness of accounting data in performance evaluation: An empirical examination of environmental uncertainty as an intervening variable. Accounting Organizations and Society, 9: 125-135. Grabher, G. 1993. The weakness of strong ties: The lock-in of regional development in the Ruhr area. In G. Grabher (Ed.), The embedded firm: On the socioeconomics of industrial networks: 255-277. London: Routledge. Gray, B., Matear, S., Boshoff, C., & Matheson, P. 1998. Developing a better measure of market orientation. European Journal of Marketing, 32: 884-903. Grayson, K. & Ambler, T. 1999. The dark side of long-term relationships in marketing services. Journal of Marketing Research, 36(1): 132-141. Greenley, G. E. 1995a. Forms of market orientation in UK companies. Journal of Management Studies, 32: 47-66. Greenley, G. E. 1995b. Market orientation and company performance: Empirical evidence from UK companies. British Journal of Management, 6: 1-14. Greenley, G. E., & Foxall, G. R. 1997. Multiple stakeholder orientation in UK companies and the implications for company performance. Journal of Management Studies, 34: 259-284. Grewal, R., & Tansuhaj, P. 2001. Building organizational capabilities for managing economic crisis: The role of market orientation and strategic flexibility. Journal of Marketing, 65: 67-80. Grewal, R., & Dharwadkar, R. 2002. The role of the institutional environment in marketing channels. Journal of Marketing, 66: 82-97. Guenzi, P., & Troilo, G. 2006. Developing marketing capabilities for customer value creation through Marketing-Sales integration. Industrial Marketing Management, 35: 974-988. Gupta, A. K., & Govindarajan, V. 1984. Business unit strategy, managerial characteristics, and business unit effectiveness at strategy implementation. Academy of Management Journal, 27: 25-41. Gulati, R. 1998. Alliances and networks. Strategy Management Journal, 19: 293-317. Hair, J. F. Jr., Black, W. C., Babin, B. J., Anderson, R. E., & Thatam, R. L. 2006. Multivariate data analysis. (6th ed.). Pearson Prentice Hall. Harris, L. C. 1996. Cultural obstacles to market orientation. Journal of Marketing Practice: Applied Marketing Science, 4: 36-52. Harris, L. C. 1998. Barriers to market orientation: The view from the shopfloor. Marketing Intelligence and Planning, 16: 221-228. Harris, L. C. 2000. The organizational barriers to developing market orientation. European Journal of Marketing, 34: 598-624. Harris, L. C. 2001. Market orientation and performance: Objective and subjective empirical evidence from UK companies. Journal of Management Studies, 38: 17-43. Hamel, G., & Prahalad, C. K. 1989. Strategic intent. Harvard Business Review, 67: 63-76. Hamel, G., & Prahalad, C. K. 1994. Competing for the future. Cambridge, MA: Harvard Business School Press. Han, J. K., Kim, N., & Srivastava, R. K. 1998. Market orientation and organizational performance: Is innovation a missing link? Journal of Marketing, 62: 30-45. Hanvanich, S., Sivakumar, K., & Hult, G. T. M. 2006. The relationship of learning and memory with organizational performance: The moderating role of turbulence. Journal of the Academy of Marketing Science, 34: 600-612. Hart, S., & Banbury, C. 1994. How strategy-marketing process can make a difference. Strategic Management Journal, 15: 251-270. Hayes, D. C. 1977. The contingency theory of management accounting. The Accounting Review, 52: 22-39. Hedberg, B. 1981. How organizations learn and unlearn, in P. C. Nystram & W. H. Starbuck (Eds.), Handbook of organizational design: 3-27. London: Oxford University Press. Heide, J. B., & John, G. 1990. Alliances in industrial purchasing: The determinants of joint action in buyer-supplier relationships. Journal of Marketing Research, 27: 24-36. Heide, J. B., & Stump, R. L. 1995. Performance implications of buyer-supplier relationships in industrial markets: A transaction cost explanation. Journal of Business Research, 32: 57-66. Hirschman, E. C. 1983. Aesthetics, ideologies and the limits of the marketing concept. Journal of Marketing, 47: 45-55. Homburg, C., & Pflesser, C. 2000. A multiple-layer model of market-oriented organizational culture: Measurement issues and performance outcomes. Journal of Marketing Research, 37: 449-462. Horng, S. C., & Chen, A. C. H. 1998. Market orientation of small and medium-sized firm in Taiwan. Journal of Small Business Management, 36: 79-85. Huber, G. P. 1991. Organizational learning: The contributing processes and the literatures. Organizational Science, 2: 88-115. Hunt, S. D., & Lambe, J. 2000. Marketing’s contribution to business strategy: Market orientation, relationship marketing and resource-advantage theory. International Journal of Management Review, 2(1): 17-43. Hurley, R. F., & Hult, G. T. M. 1998. Innovation, market orientation, and organizational learning: An integration and empirical examination. Journal of Marketing, 62: 42-54. Hurley, R. F., & Hult, G. T. M. 1998. Innovation, market orientation, and organizational learning: An integration and empirical examination. Journal of Marketing, 62: 42-54. Inkpen, A. C., & Beamish, P. W. 1997. Knowledge, bargaining power, and the instability of international joint ventures. Academy of Management Review, 22: 177-202. Jackson, S. E., & Dutton, J. E. 1988. Discerning threats and opportunities. Administrative Science Quarterly, 33: 370-387. Jaworski, B. J., & Kohli, A. K. 1993. Market orientation: Antecedents and consequences. Journal of Marketing, 57: 53-70. Jiménez-Jiménez, D., & Cegarra-Navarro, J. 2007. The performance effect of organizational learning and market orientation. Industrial Marketing Management, 36: 694-708. Johnson, J. L., & Sohi, R. S. 2003. The development of interfirm partnering competence: Platforms for learning, learning activities, and consequences of learning. Journal of Business Research, 56: 757-766. Johnson, J. L., Sohi, R. S., & Grewal, R. 2004. The role of relational knowledge stores in interfirm partnering. Journal of Marketing, 68: 21-36. Jones, E., Chonko, L. B., & Roberts, J. A. 2003. Creating a partnership-oriented knowledge creation culture in strategic sales alliance: A conceptual framework. Journal of Business and Industrial Marketing, 18: 336-352. Joshi, A. W., & Randall, S. 2001. The indirect effects of organizational controls on salesperson performance and customer orientation. Journal of Business Research, 54: 1-19. Kaleka, A., & Berthon, P. 2006. Learning and locale: The role of information, memory, and environment in determining export differentiation advantage. Journal of Business Research, 59: 1016-1024. Kalwani, U. M., & Narayandas, N. 1995. Long-term manufacturer-supplier relationships : Do they pay off for supplier firms? Journal of Marketing, 59: 1-16. Kandemir, D., Yaprak, A., & Cavusgil, S. T. 2006. Alliance orientation: Conceptualization, measurement, and impact on market performance. Journal of Academy of Marketing Science, 34: 324-340. Kaplan, R. S., & Norton, D. P. 1992. The balanced scorecard: Measures that drive performance. Harvard Business Review, 70: 71-79. Khanna, T. 1998. The scope of alliances. Organization Science, 9: 340-355. Khanna, T., Gulati, R., & Nohria, N. 1998. The dynamics of learning alliances: Competition, cooperation, and relative scope. Strategic Management Journal, 19: 193-210. Kim, D. H. 1993. The link between individual and organizational learning. Sloan Management Review, 35: 37-50. Klein, S., Frazier, G. L., & Roth, V. J. 1990. A transaction cost analysis model of channel integration in international markets. Journal of Marketing Research, 27: 196-209. Kogut, B. 1988. Joint ventures: Theoretical and empirical perspectives. Strategic Management Journal, 9: 319-332. Kogut, B., & Zander, U. 1992. Knowledge of the firm, combinative capability, and the replication of technology. Organization Science, 3: 383-397. Kohli, A. K., & Jaworski, B. J. 1990. Market orientation: The construct, research propositions and managerial implications. Journal of Marketing, 54: 1-18. Kohli, A. K., Jaworski, B. J., & Kumar, A. 1993. MARKOR: A measure of market orientation. Journal of Marketing Research, 30: 467-477. Kotler, P. 1984. Dream''s vacations: The booming market for designed experiences. Futurist, 18: 7-13. Kotler, P., & Levy, S. J. 1969. Broadening the concept of marketing. Journal of Marketing, 33: 10-15. Kumar, N., Stern, L. W., & Achrol, R. S. 1992. Assessing reseller performance from the perspective of the supplier. Journal of Marketing Research, 29: 238-253. Larson, A. 1992. Network dyads in entrepreneurial settings: A study of the governance of exchange relationships. Administrative Science Quarterly, 37: 76-104. Lawrence, P. R., & Lorsch, F. W. 1967. Differentiation and integration in complex organizations. Administrative Science Quarterly, 12: 1-17. Lear, R. W. 1963. No easy road to market orientation. Harvard Business Review, 41: 53-60. Lee, D., Sirgy, M. J., Brown, J. R., & Bird, M. M. 2004. Importers’ benevolence toward their foreign export suppliers. Journal of the Academy of Marketing Science, 32: 32-48. Lehmann, D. R., & Jocz, K. E. eds. 1997. Reflections on the future of marketing. Cambridge, MA: Marketing Science Institute. Leonard-Barton, D. 1992. Core capabilities and core rigidities: A paradox in managing new product development. Strategic Management Journal, 13: 111-125. Levitt, T. 1960. Marketing myopia. Harvard Business Review, 38: 45-56. Levitt, B., & March, J. G. 1988. Organizational learning. Annual Review of Sociology, 14: 319-340. Li, H., & Atuahene-Gima, K. 2001. Product innovation strategy and the performance of new technology ventures in China. Academy of Management Journal, 44: 1123-1134. Li, L. Y. 2006. Relationship learning at trade shows: Its antecedents and consequences. Industrial Marketing Management, 35: 166-177. Liu, S. S., Luo, X., & Shi, Y. Z. 2003. Market-oriented organizations in an emerging economy: A study of missing links. Journal of Business Research, 56: 481-491. Lukas, B. A., Hult, G.. T. M., & Ferrell, O. C. 1996. A theoretical perspective of the antecedents and consequences of organizational learning in marketing channels. Journal of Business Research, 36: 233-244. Lyles, M. A., & Schwenk, C. R. 1992. Top management, strategy, and organizational knowledge structure. Journal of Management Studies, 29: 155-173. MacNeil, I. 1980. The new social contract. New Haven, CT: Yale University Press. March, J. G. 1991. Exploration and exploitation in organizational learning. Organization Science, 2: 71-87. March, J. G., & Simon, H. A. 1968. Organizations. New York: John Wiley & Sons. Martin, J. 1982. Stories and scripts in organizational settings, in A. Hastorf and A. Isen (Eds.), Cognitive social psychology. New York: Elseiver. Martin, J., & Siehl, C. 1983. Organizational cultural and counter culture: An uneasy symbiosis. Organizational Dynamics, 12: 52-64. Matsuno, K., Mentzer, J. T., & Özsomer, A. 2002. The effects of entrepreneurial proclivity and market orientation on business performance. Journal of Marketing, 66: 18-32. McCullough, J., Heng, L. S., & Khem, G. S. 1986. Measuring the marketing orientation of retail operations of international banks. International Journal of Bank Marketing, 4: 9-18. McDonough, E. F. III 1993. Faster new product development: Investigating the effects of technology and characteristics of the project leader and team. Journal of Product Innovation Management, 10: 241-250. McIntyre, F. S., Thomas, J. L. Jr., Tullis, K. J., & Young, J. A. 2004. Assessing effective exchange relationships: An exploratory examination. Journal of Marketing Theory and Practice, 12: 36-47. McNamara, C. P. 1972. The present status of the marketing concept. Journal of Marketing, 36: 50-57. Medlin, C. J., Aurifeille, J., & Quester, P. G. 2005. A collaborative interest model of relational coordination and empirical results. Journal of Business Research, 58: 214-222. Megill, K. A. 1997. The corporate memory. Information management in the electronic age. London: Bowker & Saur. Menguc, B., & Auh, S. 2006. Creating a firm-level dynamic capability through capitalizing on market orientation and innovativeness. Journal of the Academy of Marketing Science, 34: 63-73. Merchant, K. A. 1981. The design of the corporate budgeting system: Influences on managerial behavior and performance. The Accounting Review, 56: 813-829. Messikomer, E. E. 1987. Marketing changes the corporate culture-a company study. The Journal of Business and Industrial Marketing, 2: 53-58. Min, S., Mentzer, J. T., & Ladd, R. T. 2007. A market orientation in supply chain management. Journal of the Academy of Marketing Science, 35: 507-522. Miner, A. S., Bassoff, P., & Moorman, C. 2001. Organizational improvisation learning: A field study. Administrative Science Quarterly, 46: 304-337. Mohr, J. J., Fisher, R.J., and Nevin, J. R. 1996. Collaborative communication in interfirm relationships: Moderating effects of integration and control. Journal of Marketing, 60: 103-115. Moorman, C., & Miner, A. S. 1997. The impact of organizational memory on new product performance and creativity. Journal of Marketing Research, 34: 91-106. Moorman, C., & Miner, A. S. 1998. The convergence of planning and execution: Improvisation in new product development. Journal of Marketing, 62: 1-20. Moorman, C., & Slotegraaf, R. J. 1999. The contingency value of complementary capabilities in product development. Journal of Marketing Research, 36: 239-257. Morgan, R. M., & Hunt, S. D. 1994. The commitment-trust theory of relationship marketing. Journal of Marketing, 58: 20-38. Murry, J. P. Jr., & Heide, J. B. 1998. Managing promotion program participation within manufacturer-retailer relationships. Journal of Marketing, 62: 58-68. Naidu, G. M., & Narayana, C. L. 1991. How marketing oriented are hospitals in a declining market? Journal of Health Care Marketing, 11: 23-30. Naman, J. L., & Slevin, D. P. 1993. Entrepreneurship and the concept of fit: A model and empirical tests. Strategic Management Journal, 14: 137-154. Narver, J. C., & Slater, S. F. 1990. The effect of a market orientation on business profitability. Journal of Marketing, 54: 20-35. Nelson, R. R. 1982. The role of knowledge in R&D efficiency. Quarterly Journal of Economics, 97: 453-470. Nelson, R. R., & Winter, S. G. 1982. An evolutionary theory of economic change. Cambridge, MA: Harvard University Press. Ngai, J. C. H., & Ellis, P. 1998. Market orientation and business performance: Some evidence from Hong Kong. International Marketing Review, 15: 119-139. Nissley, N., & Casey, A. 2002. The politics of the exhibition: Viewing corporate museums through the paradigmatic lens of organizational memory. Birtish Journal of Management, 13: 35-45. Nonaka, I., & Nicosia, F. M. 1979. Marketing management, its environment, and information processing: A problem of organizational design. Journal of Business Research, 7: 277-300. Noordewier, T. G., John, G., & Nevin, J. R. 1990. Performance outcomes of purchasing arrangements in industrial buyer-vendor relationships, Journal of Marketing, 54: 80-93. Nooteboom, B. 1999. The dynamic efficiency of networks’ in interfirm networks. Organization and industrial competitiveness. London: Routledge. Nunnally, J. C. 1978. Psychometric Theory. (2nd ed.). New York: McGraw-Hill. Nunnally, J. C., & Bernstein, I. H. 1994. Psychometric theory. New York: McGraw-Hall. Nystrom, P. C., & Starbuck, W. H. 1984. To avoid organizational crises, unlearn. Organizational Dynamics, 12: 53-65. Oczkowski, E., & Farrell, M. A. 1998. Discriminating between measurement scales using nonnested tests and two-stage least squares estimators: The case of market orientat
摘要: While numerous studies have been conducted on the relationships between market orientation and performance, research results show a contradictory result in such relationships. Additionally, since most empirical studies of market orientation have focused on the perspectives of the one side, and since these research results are either weak or incomplete, this study attempts to use dyadic perspectives to fill this gap and provides a clear accounting of the effect of partnership market orientation on relationship performance, in turn enhancing organizational performance. Furthermore, relationship memories are accumulated through interactions and learning between organizations involving the sharing of interorganizational routines, beliefs, and knowledge. Thus, this study regards relationship memory as a contingency variable (moderator and mediator). The authors test the hypotheses based on a mail survey targeting the top 1000 manufacturing and service industries in Taiwan. A total of 124 survey instruments were returned, for an effective response rate of 12.40%. The results support the hypotheses, which posit that market orientation of partnership is positively related to relationship performance. The results also suggested that relationship performance is positively related to organization performance. Moreover, the findings also support the authors' argument that the effect of market orientation of partnership on relationship performance is strengthened by relationship memory. The authors also discuss the theoretical and practical implications of their findings.
其他識別: U0005-1508200910315500
Appears in Collections:企業管理學系所



Show full item record
TAIR Related Article

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.