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標題: The Impact of Inter-Organizational Relationships and Export Market Orientation on Export Performance: Moderating Effect of Internationalization Degrees
組織間關係與出口市場導向對出口績效之影響 — 國際化程度作為干擾變數
作者: 陳央儒
Chen, Yang-Ru
關鍵字: inter-organizational relationships
export market orientation
export performance
出版社: 企業管理學系所
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摘要: Under a changing global economic environment, how manufacturers establish good relations with oversea channel partners and obtain the knowledge of international trade are important issues for a firm doing export business. Previous studies pointed out that both of inter-organizational relationships and market orientation contributed to the development of organizational core competence and competitive advantage. However, the relationship between the two factors has yet to be clarified. In addition, most of previous studies that elucidated antecedents of export market-oriented (EMO) behavior emphasized the organizational internal mechanism, only few of them investigated the effects of external factors. Hence, based on relationship perspective, this study will explore whether the inter-organizational relationships facilitate firms' EMO activities, and further promote the export performance. Furthermore, firm's internationalization was included as one moderator variables between export market-oriented behavior and export performance. In empirical research, this research examined the Taiwan industrial manufacturing exporters. Using data from the list of CommonWealth magazine top 1000 Manufacturers and 500 random sample from Taiwan Machine Tool & Accessory Bullders' Association (TMBA). We also increase 100 firms form Taichung Industrial Park and Changhua Industrial Park. 1600 questionnaires were mailed and 232 usable samples were returned. The hypotheses are identified by descriptive statistic analysis, factor analysis, Pearson correlation analysis, multiple regression and structural equation model (SEM). The major findings of this study are as follows. First, Social capital (commitment, trust and social interaction) in the inter-organizational relationships are positively related to EMO behavior. Second, firm's EMO behavior is positively related to their export performance. Third, the level of exports' internationalization has no moderating effect on the relationship between EMO behavior and export performance. Finally, based on the empirical results, we propose theoretical and managerial implications and suggestions for future research.
面臨快速變遷的全球經貿環境,製造商該如何與海外市場通路夥伴建立良好關係,並取得國際貿易知識,為廠商出口營運的重要議題。過去文獻指出市場導向與組織間關係皆有助於組織發展核心能耐與競爭優勢,但其之間的關係為何?目前尚未能釐清。此外,過去出口市場導向之前置因素研究,大多著重於組織內部機制的探討,鮮少研究探討組織外部因素對出口市場導向的影響。鑑此,本研究將以關係觀點(relational view)切入,探討組織間關係是否有助於廠商出口市場導向行為的執行,以促進廠商出口績效之提升。另外,加入國際化程度作為干擾變數,探討出口國際化程度是否干擾出口市場導向與出口績效之正向關係。 在實證研究方面,本研究以製造業為研究對象,根據2009年天下雜誌排名前1000大製造業公司及隨機抽樣台灣區機器工業同業公會名錄中500家機械廠商作為分析對象,另輔以台中工業區、彰化地區隨機抽取100家廠商郵寄發放問卷,共發放1600份,有效回收問卷共232份,以此資料進行描述性統計分析、信效度分析、因素分析、相關分析後,採多元迴歸與結構方程模式來驗證假設。 研究結果發現:(一)組織間關係中的社會資本(信任、承諾及社會互動)對出口市場導向行為有正向顯著的影響;(二)出口市場導向行為對出口績效有正向顯著的影響;(三)出口國際化程度對於出口市場導向行為與出口績效之正向關係並無干擾效果存在。最後,本研究根據研究分析結果,提出理論與管理意涵,並針對未來研究方向提出建議。
其他識別: U0005-1007201016145400
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