Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/21078
標題: The Effects of Explorative and Exploitative Abilities on the Firm's Network Position, Network Competence and Resource-advantage: Intellectual Capital as a Moderator.
探索與應用能力對廠商網絡中心性、網絡能耐及資源優勢之影響,以智慧資本為調節變數
作者: 陳昱仁
Chen, Yu-Jen
關鍵字: Exploration
探索能力
Exploitation
Network
Network Centrality
Network Competence
Resource Advantage
Intellectual Capital
應用能力
網絡理論
網絡中心性
網絡能耐
資源優勢
智慧資本
出版社: 企業管理學系所
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摘要: Manufacture industry is the main industry in Taiwan, and most of them are small and medium enterprises (SME), which original equipment manufacturing (OEM), Original Design Manufacturing (ODM) is the major parts of their sales income. As result, the bargaining powers of these firms were usually relatively weak, and suffer from continuing decreased gross profit. Also in strategy management, goal setting, organizational adjustment, and some other functions, all they can do is accept the forces which shaping their organization and come from other more powerful members in the industry network like the brand companies, in other words they just accept the shape forces from environment outside organization with passive, and had no intention to change the competition environment. But as the gross profit decreased, these firms face the imperative of increase values they can created by other way than cost down, which means that they have to try to change the competition which is disadvantageous to them, and take the first mover advantage, after change the competition environment. This research discussed related issue by using numerical method, and take exploration and exploitation abilities as represented variances of firms' competition activities and abilities development. As to firms bargaining power and outside environment we use the network centrality and network competence as their represent variances. Finally we use the resource advantages as the dependent variance to evaluate if the firms could change outside environment by enforcing their own ability The result of this research shows that the exploration and exploitation abilities indeed, could help firms changing the competition environment, and increasing their bargaining power to other members in the industry network. Beside the direct effect of abilities improving, network centrality, and network competences, we also shown another type of internal and external resource interacting which could enforce firms' resource advantages, by test the moderated effect of intellectual capital.
台灣產業多屬製造業、且其中以中小企業為最大宗,其訂單模式多屬Original Equipment Manufacturing (OEM)、Original Design Manufacturing (ODM)等模式,且在整體產業網絡中對之談判能力、整體獲利能力(毛利率)而言處於較弱勢地位。在策略制定、調整方面,大多以既有外部環境為決策參考依據,是為被動的接受外部環境,並未有太多主動改善外部競爭環境之意圖及動機。隨著近年代工製造的毛利率不斷下滑,台灣廠商面臨提升自我價值的情境,亦必須開始嘗試改變不利於自身的外部環境,並能在改變外部環境後,前於競爭者一步進行組織策略、資源調整,以取得競爭先機。 本研究採用量化的方式進行,在競爭活動、能力發展中,本研究以探索、應用能力兩者作為代表變項;廠商的談判能力、外部環境則以網絡中心性及網絡能耐兩者作為代表變項,並以資源優勢作為最後之依變項,以檢視廠商是否能夠透過能力發展加以改變外部環境,並強化自身的競爭能力。探索、應用能力,分別涵蓋了廠商多數的競爭活動,包含技術研發、市場開發、核心能耐的創造(探索)、成本控制、效率提升、核心能耐的槓桿運用(應用);而網絡理論則代表了廠商在整體網絡中,與其他網絡成員(供應商、顧客、競爭者、替代者等)之競合關係。網絡中心性代表廠商對其他網絡成員之依賴程度及被依賴程度;網絡能耐則表示廠商在管理這些關係時之談判力。本研究亦加入智慧資本作為網絡中心性、網絡能耐與資源優勢間關係之調節變項,並做為另一種內部資源影響外部環境之模式。 本研究結果顯示,廠商的探索、應用能力發展,確實能提升廠商網絡中心性、網絡能耐等外部環境因素,並透過這些外部環境的改善,廠商得以強化其競爭籌碼,以改善目前台灣廠商面臨之競爭困境,除了能力發展、外部環境改變對資源優勢的直接效果外,本研究所採用的調節變項,智慧資本,亦展現了另一種內部資源與外部資源交互運用所創造出的交乘效果對於資源優勢的正向影響。
URI: http://hdl.handle.net/11455/21078
其他識別: U0005-0407201214383800
文章連結: http://www.airitilibrary.com/Publication/alDetailedMesh1?DocID=U0005-0407201214383800
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