Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/21192
標題: The Critical Success Factors on a Firm's Transformation of Servitization: A Case Study on Medical Equipment Agency.
廠商製造服務化轉型之關鍵成功因素-以國內醫療設備業廠商為例
作者: Chen, Shih-Ting
陳詩婷
關鍵字: Servitization of manufacturing
製造服務化
Enterprise transformation
Critical success factors
企業轉型
關鍵成功因素
出版社: 企業管理學系所
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摘要: This research is to explore the critical success factors on transformation of servitization, using the domestic corporation C of medical equipment agency as an example. It's mainly to understand its success factors in the process of transformation from equipment manufacturer to service-oriented manufacturers and to provide manufacturers who are tempting to promote servitization with suggestions as a reference to improve their successful opportunity of transition. This research is a qualitative case study by using in-depth interview with the case company''s chairman and the management to explore the company''s strategies by observing the interaction and influence between the company''s internal environment and the factors as external environment, customers, and suppliers. Therefore, this study focuses on the case company''s resources, capabilities, knowledge and attitudes in the process of transformation. The preliminary findings include seven factors that make the case company transform and operate successfully. They are the keen extent and management attitudes of the enterprise operators, the ability of exploring the customer''s needs, the market first mover advantage, the quality of human resources, marketing ability, the capabilities of searching and integrating information, and the network relationship. Finally, based on the findings, we propose the theoretical and managerial implications and suggestions for those manufacturers that want to promote servitization and for future research.
本研究旨在探討廠商製造服務化轉型之關鍵成功因素,以國內醫療設備代理廠商C公司為例,瞭解其由設備製造商轉型為服務化廠商之過程中的成功因素,期能提供其他廠商在推動製造服務化時,能有一具體範例之參考,提高轉型成功之機會。 本研究以質性研究之方式,針對個案公司之經營者進行深度訪談,探討外部環境、客戶、供應商對於個案公司內部環境的影響,以及上述因素間的交流與互動情形,進而影響個案公司之策略作為,同時也藉以瞭解個案公司製造服務化轉型成功過程中所具備的資源與能力、知識與態度。 經由研究發現,個案公司於製造服務化過程中所具備的七項因素導致該公司轉型成功且營運績效良好,其分別為企業經營者之策略敏銳程度與經營態度、顧客需求探索能力、市場先佔優勢、人力素質、行銷能力、資訊搜尋與整合能力、人脈與網絡關係的經營。最後,本研究依據研究結果歸納出結論,並且針對製造業欲推動服務化發展的企業給予實務建議,以及對後續研究者提供未來研究上之學術方向。
URI: http://hdl.handle.net/11455/21192
其他識別: U0005-2006201215392800
文章連結: http://www.airitilibrary.com/Publication/alDetailedMesh1?DocID=U0005-2006201215392800
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