請用此 Handle URI 來引用此文件: http://hdl.handle.net/11455/21223
標題: The influence of Creativity, Imagination on Design Performance: Time Pressure as the moderator
創造力、想像力對設計績效之影響-以時間壓力為調節變項
作者: 姚人鳳
Yao, Jen-Feng
關鍵字: Creativity
創造力
Imagination
Time Pressure
Design Performance
想像力
時間壓力
設計績效
出版社: 企業管理學系所
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摘要: The study of imagination is a novel issue in the academic world, however it was mostly conducted from a psychological or neuroscience aspect. Also, majority of these studies investigated the definition of imagination and the process of generating imagination. Many scholars in the management field developed imagination related tests, but still lack of the practical verification for imagination. Therefore, this research used an “imagination competition”, hosted by a university located in northern Taiwan, to verify the influence of imagination on innovated result. The “imagination competition” had two stages, preliminary round and final round. Thus, this research divided into two studies to investigate the two stages. Study 1 used the preliminary round as the subject of the study, and investigated the influence and the magnitude of creativity and imagination on design performance. Study 2 used the final round as the subject of the study, and investigated the moderating effect of time pressure on the influence of creativity and imagination on design performance. In study 1, the preliminary round had 186 valid questionnaires from 190 participants. The hypothesis of study 1 was verified with questionnaire surveys and tests. The participants had to design a blueprint for the “future mobile phone” and were scored by the judges. In study 2, the top 50 participants of the preliminary round advanced to the final round, but there were only 30 valid questionnaires from 37 participants. The hypothesis of study 2 was also verified with questionnaire surveys and tests. The final round was divided into three stages. Participants had to complete the tasks within a given time, where time pressure was investigated, and then were scored by the judges. The research results discovered that: (1) creativity presents a significant positive influence on the design performance; (2) the effect of imagination on design performance approaches a significant positive influence; (3) creativity has a greater magnitude of influence than imagination on the design performance; (4) time pressure has a moderating effect on creativity. The research results concluded that imagination affects design performance to an extent. Therefore, this research suggests that occupations that require creativity, such as designer, artist, researcher, and et al, should concentrate on the training of creativity and imagination. Companies may include an imagination examination when recruiting new employees. Also, in order to maximize the employee performance, managers should give different time limit to them, according to their levels of creativity.
想像力的研究在學術界上算是個新穎的議題,不過研究的領域以心理及神經科學層面居多,並且大多是在探討何謂想像力,而在管理領域裡,多數學者已發展了想像力相關的測驗,但卻較缺乏想像力的實務驗證,因此本研究以北部某科技大學舉辦「2011全國創思鐵人競賽」作為實務驗證,探討想像力是否會影響創意結果。「2011全國創思鐵人競賽」有初賽及決賽兩階段,因此本研究以研究一與研究二分別探討兩階段競賽,研究一以初賽為研究對象,探討創造力、想像力對設計績效之影響,並且了解創造力與想像力何者對設計績效影響力較大;研究二則以進入決賽參賽者為研究對象,並且以時間壓力為調節變項,探討時間壓力對於創造力、想像力與設計績效間的調節效果。 研究一,初賽時共有190位參賽者,有效問卷共186份,採用測驗與問卷調查法施測,參賽者針對「未來手機」主題發想設計圖,由專業評審給分。研究二,初賽作品前50位則可進入決賽,50位進決賽的參賽者中,全程參與競賽有37位,有效問卷有30份,採用測驗與問卷調查法施測,而決賽共分為三大關卡,參賽者須在規定時間內完成各關卡的任務,並由專業評審給分,藉此探討時間壓力的調節效果。研究結果發現:(一)創造力對設計績效皆呈現顯著正向影響。(二)想像力對設計績效呈現趨近顯著正向影響。(三)創造力對設計績效影響力大於想像力。(四)時間壓力對創造力具有調節效果。 由上述結果可知,想像力對設計績效存在一定程度的影響力,因此本研究建議,對於需要富有創意的工作者,如設計師、藝術創作人、研發人員等,應多注重創造力及想像力的訓練,而企業遴選人才時,也可將想像力測驗列入挑選人才的條件,另外主管也應針對不同創造力程度的員工,給予不同的時間限制,讓員工在時間內發揮最佳表現。
URI: http://hdl.handle.net/11455/21223
其他識別: U0005-2206201212344400
文章連結: http://www.airitilibrary.com/Publication/alDetailedMesh1?DocID=U0005-2206201212344400
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