Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/21259
標題: The Relationship between Multimarket Contact and Competitive Aggressiveness with Competitive and Collaborative Network
競合網絡探討多重市場接觸與競爭積極性之關聯性
作者: 郭雅玲
Guo, Ya-Ling
關鍵字: multimarket contact
多重市場接觸
competitive aggressiveness
cooperative network
competition network
AMC perspective
競爭積極性
合作網絡
競爭網絡
察覺、動機與能力觀點
出版社: 企業管理學系所
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摘要: Firms frequently compete with competitors in multiple markets. Prior researches for multipoint competition have proposed a concept of mutual forbearance, it means when same competitors meet in multiple markets, aggressive competition will be deterred; however, the empirical results do not seem to be conclusive. This study uses network perspective to examine the theory of multimarket competition, further more stretching multipoint competition to international context. In addition, this study introduces competitive dynamics as our main theory, and uses awareness-motivation-capability perspective to derive the hypothesis development. This study choose the top 21 firms of global container shipping industry as the research sample. We use Cyber Shipping Guide database to collect shipping firm's news from 2007 to 2010, and uses it to classify competitors' actions of the global container shipping company into 24 different categories. Finally, we collected 1,506 news to analyze, our research sample are 333. This research aims to explore how multimarket contact (MMC) affects focal firm's competitive action, at the same time, adding related variables from cooperation network and competition network as our contingency factors. The empirical finding shows: (1) focal firm has higher MMC with competitors will incur more focal firm's action; (2) when focal firm has higher centrality degree in cooperation network, it will weaken the positive relationship between MMC and focal firm's competitive aggressiveness; (3) when focal firm faces higher centrality in-degree in competition network, it will weaken the positive relationship between MMC and focal firm's competitive aggressiveness; (4) the greater competitive aggressiveness of focal firm, the better performance it has and (5) the higher centrality degree in cooperation network positively affects focal firm's performance. In summary, by examining firms multipoint competition through embeddedness perspective, and extend competitive field to the international market, fulfilling the gap of previous researches of multipoint competition. This study integrates competition and cooperation among firms, provides the way firms adjust their strategies, and bring the container shipping industry a thinking point of coopetition.
廠商經常與競爭者在眾多市場上進行競爭抗衡。先前許多研究針對多點競爭進行測試,提出相互容忍概念,即相同競爭者在眾多競爭場域相遇時,會產生遏止廠商間激烈競爭的現象,然而,實證結果卻無一致性定論。本研究試圖從網絡觀點來對多重市場競爭理論進行測試,並且進一步延伸多點競爭至國際市場。此外,本研究將以動態競爭當作主要核心觀點,並運用察覺、動機與能力觀點當作推論基礎。 本研究以全球前21大定期貨櫃航運廠商作為研究樣本,從Cyber Shipping Guide資料庫蒐集2007-2010年各航運廠商行動新聞資料來進行資料分析,並歸類出24項競爭性行動。最後,從3,502則新聞中擷取出符合本研究新聞數1,506則;研究樣本數為333筆。 本研究試圖探究跨國企業間多重市場接觸程度如何影響焦點廠商競爭積極性,同時,加入合作網絡與競爭網絡相關變數當作情境因子來對多市場競爭探討。實證結果發現:(1) 多重市場接觸程度越高,焦點廠商競爭積極性越高;(2) 焦點廠商於合作網絡內中心性程度越高時,會弱化多重市場接觸與競爭積極性的正向關係;(3) 焦點廠商於競爭網絡中的向內中心性程度越高,會強化多重市場接觸對競爭積極性的正向關係;(4) 廠商競爭積極性越高,對其績效越好及 (5)廠商合作中心性程度與廠商績效呈現正向關係 綜上所述,本研究利用網絡觀點來看廠商間多重市場下的競爭行為,並且將競爭場域延伸至國際市場,以其補足過去多點競爭文獻較少針對多國企業進行研究測試的不足。此外,本研究整合廠商間競爭與合作的獨特關係,提供廠商實務上調整的策略方向,並帶給定期貨櫃航運產業一個競合關係的思考點。
URI: http://hdl.handle.net/11455/21259
其他識別: U0005-2706201114561800
文章連結: http://www.airitilibrary.com/Publication/alDetailedMesh1?DocID=U0005-2706201114561800
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