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|標題:||A Study of the Determinants of Manufacturer''s Long-Term Orientation in Industrial Markets|
Transaction Specific Investments
In today''s environment, businesses are increasingly dependent on the relationships they have with their suppliers and are demanding that they adhere to high standards. It is increasingly important that buyers have strong relationships with their suppliers to stay ahead of competition. The establishment, development, and maintenance of relationships between exchange partners are crucial to achieving success. The aim of this research is to explore the relations of opportunism, transaction costs and long-term orientation. The paper draws on transaction cost, resource dependency and relational exchange theories to develop a model of the antecedents of transaction costs and opportunism in manufacturer-supplier relationship. Data from 83 industrial buyers offer empirical support for the relationships proposed in the model. The overall model and hypotheses are tested for statistical significance using LISREL. The conclusions of the study were as follows: (1)Manufacturer perceive transaction importance has positive effect on supplier opportunism. (2) Relational norms have negative effect on supplier opportunism. (3) Relational norms have negative effect on transaction costs. (4) Transaction specific investments by the supplier have negative effect on supplier opportunism. (5) Transaction specific investments by the supplier have negative effect on transaction costs. (6) Supplier opportunism has positive effect on transaction costs. (7) Supplier opportunism has negative effect on manufacturer long-term orientation. (8) Transaction specific investments by the supplier have negative effect on manufacturer long-term orientation.
|Appears in Collections:||科技管理研究所|
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