請用此 Handle URI 來引用此文件: http://hdl.handle.net/11455/21975
標題: 旅遊動機對搜尋旅遊資訊型態之影響:以台灣旅遊為例
The Influence of Vacation Motives on Searching Travel Information Types: An Investigation of Travelers in Taiwan
作者: 金財利
Kimsuwan, Apithep
關鍵字: vacation motives
旅遊動機
searching travel information type
travelers
Taiwan
旅遊資訊型態之搜尋
旅客
台灣
出版社: 科技管理研究所
引用: Barsky, J. D. (1992). Customer Satisfaction in the Hotel Industry. Journal of Hospitality & Tourism Research, 16(1), 51-73. Bettman, J. R. (1979). An information processing theory of consumer choice. Boston: Addison-Wesley. Bieger, T. (2002). Management von destinationen. Munich: Oldenburg. Bieger, T., & Laesser, C. (2004). Information Sources for Travel Decisions: Toward a Source Process Model. Journal of Travel Research, 42(4), 357-371. Bonn, M. A., Furr, H. L., & Hausman, A. (2001). Using Internet Technology to Request Travel Information and Purchase Travel Services: A Comparison of X'ers, Boomers and Mature Market Segments Visiting Florida. In J. A. Mazanec, G. I. Crouch & A. G. Woodside (Eds.), In consumer, Psychology of Tourism, Hospitality and Leisure (Vol. 2, pp. 187-193). New York: CABI. Card, J. A., Chen, C.-Y., & Cole, S. T. (2003). Online Travel Products Shopping: Differences between Shoppers and Nonshoppers. Journal of Travel Research, 42(2), 133-139. Chadee, D. D., & Mattsson, J. (1996). An Empirical Assessment of Customer Satisfaction in Tourism. The Service Industries Journal, 16(3), 305-320. Chon, K. S. (1989). Understanding recreational traveler''s motivation, attitude and satisfaction. Tourism Review, 44(1), 3-7. Dey, B., & Sarma, M. K. (2010). Information source usage among motive-based segments of travelers to newly emerging tourist destinations. Tourism Management, 31(3), 341-344. Engel, J., Blackwell, R. D., & Miniard, P. (1995). Consumer Behavior (8 ed.). Dryden, Fort Worth: TX. Fesenmaier, D. R., & Jeng, J. (2000). Assessing structure in the pleasure trip planning process. Journal of Tourism Analysis, 5(1), 13-27. Fesenmaier, D. R., Ricci, F., Schaumlechner, E., Wöber, K., & Zanella, C. (2003). DIETORECS: Travel Advisory for Multiple Decision Styles. In A. Frew, M. Hitz & P. O'Connor (Eds.), In Information and Communication Technology in Tourism 2003: The Proceedings of the International Conference of ENTER 2003 (pp. 29-31). Helsinki, Finland. Fodness, D. (1994). Measuring tourist motivation. Annals of Tourism Research, 21(3), 555-581. Fodness, D., & Murray, B. (1997). Tourist information search. Annals of Tourism Research, 24(3), 503-523. Fodness, D., & Murray, B. (1998). A typology of tourist information search strategies. Journal of Travel Research, 37, 108-119. Furse, D. H., Punj, G. N., & Stewart, D. W. (1984). A typology of individual search strategies among Purchasers of New Automobiles. Journal of Consumer Research, 10(4), 417-431. Gitelson, R. J., & Crompton, J. L. (1983). The Planning Horizons and Sources of Information Used by Pleasure Vacationers. Journal of Travel Research, 21(3), 2-7. Goodall, B., & Ashworth, G. (1988). Marketing in the tourism industry. United Kingdom: Croom Helm. Goodrich, J. N. (1980). Benefit segmentation of U.S. international travellers: An empirical study with American Express. In E. H. Donald, L. S. Elwood & M. R. James (Eds.), Tourism marketing and management issues (pp. 133-147). Washington D.C.: George Washington University. Gursoy, D., & Chen, J. S. (2000). Competitive analysis of cross cultural information search behavior. Tourism Management, 21(6), 583-590. Gursoy, D., & Terry Umbreit, W. (2004). Tourist information search behavior: cross-cultural comparison of European union member states. International Journal of Hospitality Management, 23(1), 55-70. Heung, V. C. S., Qu, H., & Chu, R. (2001). The relationship between vacation factors and socio-demographic and travelling characteristics: the case of Japanese leisure travellers. Tourism Management, 22(3), 259-269. Holloway, J. C. (1986). The business of tourism. London: Longman Publishing Ltd. Hwang, Y. H., Gretzel, U., & Fesenmaier, D. R. (2002). Behavioral foundations for human-centric travel decision-aid systems. In K. Weber, A. Few & M. Hitz (Eds.), Information and Communication Technologies in Tourism 2002: The Proceedings of the International Conference of ENTER 2002 (pp. 356-365). Innsbruck, Austria. Jamrozy, U., & Uysal, M. (1994). Travel Motivation Variations of Overseas German Visitors. Jounal of International Consumer Marketing, 6(3), 135 -160. Jang, S., & Cai, L. A. (2002). Travel motivations and destination choice: A study of British outbound market. Journal of Travel & Tourism Marketing, 13(3), 111 - 133. Jang, S., & Wu, C.-M. E. (2006). Seniors'' travel motivation and the influential factors: An examination of Taiwanese seniors. Tourism Management, 27(2), 306-316. Jun, S. H., Vogt, C. A., & MacKay, K. J. (2007). Relationships between Travel Information Search and Travel Product Purchase in Pretrip Contexts. Journal of Travel Research, 45(3), 266-274. Kim, D.-Y., Lehto, X. Y., & Morrison, A. M. (2007). Gender differences in online travel information search: Implications for marketing communications on the internet. Tourism Management, 28(2), 423-433. Kozak, M. (2001). Comparative assessment of tourist satisfaction with destinations across two nationalities. Tourism Management, 22(4), 391-401. Kozak, M. (2002). Comparative analysis of tourist motivations by nationality and destinations. Tourism Management, 23(3), 221-232. Lamberton, D. M. (1998). Information economics research: Points of departure. Information Economics and Policy, 10(3), 325-330. Lang, C.-T., O''leary, J. T., & Morrison, A. M. (1997). Distinguishing the Destination Choices of Pleasure Travelers from Taiwan. Journal of Travel & Tourism Marketing, 6(1), 21 - 40. Lue, C.-C., Crompton, J. L., & Stewart, W. P. (1996). Evidence of Cumulative Attraction in Multidestination Recreational Trip Decisions. Journal of Travel Research, 35(1), 41-49. Mansfeld, Y. (1992). From motivation to actual travel. Annals of Tourism Research, 19(3), 399-419. Moutinho, L. (1987). Consumer Behaviour in Tourism. European Journal of Marketing, 21(10), 5-44. Nunnally, J. C. (1967). Psychometric theory. New York: McGraw-Hill Inc. Okazaki, S., & Hirose, M. (2009). Does gender affect media choice in travel information search? On the use of mobile Internet. Tourism Management, 30(6), 794-804. Pizam, A., Jansen-Verbeke, M., & Steel, L. (1997). Are All Tourists Alike, Regardless of Nationality? Journal of International Hospitality, Leisure & Tourism Management, 1(1), 19-38. Pizam, A., & Jeong, G. (1996). Cross-cultural tourist behavior: perceptions of Korean tour-guides. Tourism Management, 17(4), 277-286. Pizam, A., & Reichel, A. (1996). The Effect of Nationality on Tourist Behavior. Journal of Hospitality & Leisure Marketing, 4(1), 23-49. Pizam, A., & Sussmann, S. (1995). Does nationality affect tourist behavior? Annals of Tourism Research, 22(4), 901-917. Barsky, J. D. (1992). Customer Satisfaction in the Hotel Industry. Journal of Hospitality & Tourism Research, 16(1), 51-73. Bettman, J. R. (1979). An information processing theory of consumer choice. Boston: Addison-Wesley. Bieger, T. (2002). Management von destinationen. Munich: Oldenburg. Bieger, T., & Laesser, C. (2004). Information Sources for Travel Decisions: Toward a Source Process Model. Journal of Travel Research, 42(4), 357-371. Bonn, M. A., Furr, H. L., & Hausman, A. (2001). Using Internet Technology to Request Travel Information and Purchase Travel Services: A Comparison of X'ers, Boomers and Mature Market Segments Visiting Florida. In J. A. Mazanec, G. I. Crouch & A. G. Woodside (Eds.), In consumer, Psychology of Tourism, Hospitality and Leisure (Vol. 2, pp. 187-193). New York: CABI. Card, J. A., Chen, C.-Y., & Cole, S. T. (2003). Online Travel Products Shopping: Differences between Shoppers and Nonshoppers. Journal of Travel Research, 42(2), 133-139. Chadee, D. D., & Mattsson, J. (1996). An Empirical Assessment of Customer Satisfaction in Tourism. The Service Industries Journal, 16(3), 305-320. Chon, K. S. (1989). Understanding recreational traveler''s motivation, attitude and satisfaction. Tourism Review, 44(1), 3-7. Dey, B., & Sarma, M. K. (2010). Information source usage among motive-based segments of travelers to newly emerging tourist destinations. Tourism Management, 31(3), 341-344. Engel, J., Blackwell, R. D., & Miniard, P. (1995). Consumer Behavior (8 ed.). Dryden, Fort Worth: TX. Fesenmaier, D. R., & Jeng, J. (2000). Assessing structure in the pleasure trip planning process. Journal of Tourism Analysis, 5(1), 13-27. Fesenmaier, D. R., Ricci, F., Schaumlechner, E., Wöber, K., & Zanella, C. (2003). DIETORECS: Travel Advisory for Multiple Decision Styles. In A. Frew, M. Hitz & P. O'Connor (Eds.), In Information and Communication Technology in Tourism 2003: The Proceedings of the International Conference of ENTER 2003 (pp. 29-31). Helsinki, Finland. Fodness, D. (1994). Measuring tourist motivation. Annals of Tourism Research, 21(3), 555-581. Fodness, D., & Murray, B. (1997). Tourist information search. Annals of Tourism Research, 24(3), 503-523. Fodness, D., & Murray, B. (1998). A typology of tourist information search strategies. Journal of Travel Research, 37, 108-119. Furse, D. H., Punj, G. N., & Stewart, D. W. (1984). A typology of individual search strategies among Purchasers of New Automobiles. Journal of Consumer Research, 10(4), 417-431. Gitelson, R. J., & Crompton, J. L. (1983). The Planning Horizons and Sources of Information Used by Pleasure Vacationers. Journal of Travel Research, 21(3), 2-7. Goodall, B., & Ashworth, G. (1988). Marketing in the tourism industry. United Kingdom: Croom Helm. Goodrich, J. N. (1980). Benefit segmentation of U.S. international travellers: An empirical study with American Express. In E. H. Donald, L. S. Elwood & M. R. James (Eds.), Tourism marketing and management issues (pp. 133-147). Washington D.C.: George Washington University. Gursoy, D., & Chen, J. S. (2000). Competitive analysis of cross cultural information search behavior. Tourism Management, 21(6), 583-590. Gursoy, D., & Terry Umbreit, W. (2004). Tourist information search behavior: cross-cultural comparison of European union member states. International Journal of Hospitality Management, 23(1), 55-70. Heung, V. C. S., Qu, H., & Chu, R. (2001). The relationship between vacation factors and socio-demographic and travelling characteristics: the case of Japanese leisure travellers. Tourism Management, 22(3), 259-269. Holloway, J. C. (1986). The business of tourism. London: Longman Publishing Ltd. Hwang, Y. H., Gretzel, U., & Fesenmaier, D. R. (2002). Behavioral foundations for human-centric travel decision-aid systems. In K. Weber, A. Few & M. Hitz (Eds.), Information and Communication Technologies in Tourism 2002: The Proceedings of the International Conference of ENTER 2002 (pp. 356-365). 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摘要: 旅客的旅遊動機和資訊搜尋行為對於旅遊業有增強作用的效果,能幫助探究大眾如何搜尋旅遊資訊、選擇旅行的目的地,以及行程的規劃安排。因此,為了更瞭解旅客搜尋資訊型態之行為,本研究旨在調查在台灣渡假的動機對於其行前搜尋資訊型態之行為的影響,並對照比較台灣民眾與國外旅客的差異。 本研究總共蒐集300份在台旅客的問卷。使用因素分析探究6項度假動機要素、2項資訊來源要素以及2項旅遊資訊型態要素,而在這些渡假動機因素中,「環境和氣候」被視為最重要的動機因素。迴歸分析的結果顯示渡假動機要素對於在台旅客之資訊來源與旅遊資訊型態的認知有直接地影響。除此影響此外,台灣民眾與國外旅客有著不同的認知,研究結果顯示渡假動機要素對於資訊來源與旅遊資訊型態的影響會受到國籍的影響而有所不同。 本研究結果期望能提供未來從事旅遊相關研究的學者做為參考,並幫助各旅遊相關業者發展其適切的行銷策略。
Comprehending traveler's motivations and information search behaviors are playing a strengthen role in tourism industry, by which the way of people in how they seek for travel information and the choice of destination in order to plan their trips can be revealed. Hence, to have a deeply understanding of travelers' searching information type behavior, this study aims to investigate the influence of vacation motives on searching travel information type during the pre-trip stage in Taiwan. The other objective of study is to make the comparison between Taiwanese citizens and foreign visitors. A questionnaire survey was conducted 300 of travelers in Taiwan. Factor analysis was employed in this study, thus, indicated six vacation motives factors, two information sources factors, and two of travel information type factors. Among the underlying vacation motives factors, “Environment & Climate” factor were considered as the most important motivation factors. Consequently, the results of regression analysis identified that the underlying vacation motives factors have direct influence on information sources and travel information type as perceived by travelers in Taiwan. Furthermore, an examination of the differences between the perceptions of Taiwanses citizens and foreign visitors illustrated that nationality have moderating impact on the influence of vacation motives upon information sources and travel information type. In sum, the findings of this research were provided not merely to be helpful for other researchers who will perhaps conduct further similar research but also to be capable of assist enhancing marketing approaches for any travel-related organizations.
URI: http://hdl.handle.net/11455/21975
其他識別: U0005-1208201105551000
文章連結: http://www.airitilibrary.com/Publication/alDetailedMesh1?DocID=U0005-1208201105551000
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