Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/22255
標題: Exploring Smart Phone Based Marketing Application for Retail Business
探索以智慧型手機為基礎於零售商行銷應用之研究
作者: 葉宜璇
Yeh, Yi-Hsuan
關鍵字: User Centric Design
使用者中心設計
Technology Acceptance Theory
Grounded Theory
科技接受理論
紮根理論
出版社: 科技管理研究所
引用: Agarwal, R. & Venkatesh, V. (2002). Assessing a firm's Web presence: A heuristic evaluation procedure for the measurement of usability. Information System Research, 13(2), 168-186. Agarwal, R., & Karahanna, E. (2000). Time flies when you're having fun: Cognitive absorption and beliefs about information technology usage. MIS Quart. 24, 665-694. Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Englewood Cliffs, NJ: Prentice-Hall. A. Strauss, J. Corbin, Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory, second ed., Sage Publications, Thousand Oaks, 1998. A. Strauss, J. Corbin, Grounded theory methodology: an overview, in: N.K. Denzin, Y.S. Lincoln (Eds.), Handbook of Qualitative Research, Sage Publications, Thousand Oaks, 1994, pp. 273-285. Byrne, B. M. (2001). Structural equation modeling with AMOS: Basic concepts, applications and programming. Lawrence Erlbaum, Mahwah, New Jersey Barclay D., C. Higgins, and R. Thompson, “The Partial Least Squares Approach to Causal Modeling: Personal Computer Adoption and Use as an Illustration,” Technology Studies, 2, 2 (1995), 285-309. Cavana, R.Y., Delahaye, B.L. and Sekaran, U. (2001). Applied Business Research: Qualitative and Quantitative Methods. John Wiley & Sons. Cresswell, J.W., (1998). Qualitative Inquiry and Research Design: Choosing Among Five Traditions. Sage, CA. Davis F. D., Bagozzi R. P., & Warshaw P. R. (1989). User Acceptance of Computer Technology: A Comparison of Two Theoretical Models. Management Science, 35(8), 982-1002. Davis F. D., Bagozzi R. P., & Warshaw P. R. (1992). Extrinsic and Intrinsic Motivation to Use Computers in the Workplace. Journal of Applied Social Psychology, 22(14), 1111-1132. Davis, F. D., Bagozzi R.P., & Warshaw, P. R. (1989). User acceptance of computer technology. Management Sci, 35(8), 982-1003. Dillard, J.P., & Pfau M. (2002). The persuasion handbook: Developments in theory and practice. Thousand Oaks, CA: Sage. Draft International Standard. ISO DIS 9241--11 (1994), Ergonomic requirements for office work with visual display terminals (VDTs) - Part II: Guidance on usability. Eklund, J., & Lowe, D. (2002). Using partial designs to elicit requirements in web development-a survey of commercial practice. Paper presented at the AusWeb''02: The Eighth Australian World Wide Web Conference, Sunshine Coast, Australia. Ferre, X. (2003). Integration of Usability Techniques into the Software Development Process. International Conference on Software Engineering, 28-35. Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research. Reading. MA: Addison-Wesley. Foreseeing Innovative New Digiservices (2010). Mobile phone users and mobile internet users in Taiwan. Glaser, B.G., Strauss, A.L., 1967. The Discovery of Grounded Theory: Strategies for Qualitative Research. Aldine De Gruyter, New York. Glaser, B.G., 1992. Basics of Grounded Theory Analysis: Emergence vs Forcing. Sociology Press, Mill Valley, CA. Gephart, Robert P. Jr. (2004), “Qualitative Research and the Academy of Management Journal,” Academy of Management Journal, Vol. 47, No. 4, pp. 545-462. Glaser, Barney G. (1978), Theoretical Sensitivity: Advances in the Methodology of Grounded Theory, Mill Valley, CA: Sociology Press. Hale, J. L., Householder, B.J., & Greene, K.L. (2002). The theory of reasoned action. The persuasion handbook: developments in theory and practice, 259-286. Iftode, L., Borcea, C., Ravi, N., Kang, P., & Zhou, P. (2004). Smart Phone: An Embedded System for Universal Interactions. Future Trends of Distributed Computing Systems, 88-94. ISO/DIS 13407 Standard (1999). Human-centered design processes for interactive systems. International Organization for Standardization, Geneva, Switzerland. Kam, K. & Chu, W. (2001). Users with Small Screens-Less than 640x480. Principles and strategies for practitioners designing universally usable sites. Lampel, J. & Mintzberg, H. (1996). Customizing customization. Sloan Management Review, 38(1), 21-30. Lin, C.H., Shih, H.Y. & Sher, P.J. (2007). Integrating Technology Readiness into Technology Acceptance: The TRAM Model, Psychology & Marketing, 24(7), 641-657. Lewicki, R.J., Bunker, B., Developing and maintaining trust in work relationships, in Trust in Organizations: Frontiers of Theory and Research, Sage, Newbury Park, CA, 1996, pp.114-139. Nielsen J. (1997). WebTV Usability Review. Nielsen, J. (1993). Usability Engineering. Academic Press, Boston. Nielsen, J. (2000). Designing Web Usability: The Practice of Simplicity, Indianapolis. New Riders Publishing. Parasuraman, A., & Colby, C.L. (2001). Techno-Ready Marketing: How and Why Customers Adopt Technology. The Free Press Parasuraman, A., (2000). Technology Readiness Index (TRI): A Multiple-Item Scale to Measure Readiness to Embrace New Technologies. Journal of Service Research, 2, 307-320. Pearrow, M. (2000). Web Site Usability handbook. Rockland, MA: Charles River Media. Research, Dvelopment and Evaluation Commission, Executive Yuan (2009). Report of Digital Divide in Taiwan in 2009, Source: http://www.rdec.gov.tw/public/Attachment/91215951771.pdf Rossman, G. B., & Wilson, B. L. (1985). Numbers and words: Combining quantitative and qualitative methods in a single large-scale evaluation study. Evaluation Review, 9(5), 627-643. Rossman, G. B., & Wilson, B. L. (1994). Numbers and words revisited: being “shamelessly eclectic”. Quality and Quantity, 28, 315-327. Salkintzis, A. K. (2004). The evolution toward the mobile internet. In Apostolisk K. Salkintzis (Ed.), Mobile internet: enabling technologies and services.. Boca Roton, FL: CRC Press. 1-23. Sally R., & Indrit T. (2007). A Conceptual Framework and Propositions for the Acceptance of Mobile Services. Journal of Theoretical and Applied Electronic Commerce Research, 2, 61-73. Shevlin, M., Miles, J.N.V., Davies, M.N.O. & Walker, S. (2000). Coefficient alpha: a useful indicator of reliability? Personality and Individual Differences, 28(2), 229-237. Shiwa Fu, Jen-yao Chung, Walter Dietrich, Vibby Gottemukkala, Mitchell Cohen, and Shyhkwei Chen (1999), “A Practical Approach to Web-Based Internet EDI “ ICDCS Workshop on Electronic Commerce and Web-based Applications, Stowell, C. (1999). Designing Web Sites for PDA. http://html.about.com/compute/html/msubpdas.htm Tapan S. Parikh, (2005). Using Mobile Phones for Secure, Distributed Document Processing in the Developing World, IEEE Pervasive Computing, 4(2), 74-81 Tiwari, R., Buse, S. (2007). The mobile Commerce prospects: A strategic Analysis of Opportunities in the Banking Sector. Hamburger University Press. Urbaczewski, A., Wells, J., Sarker, D., & Koivisto, M. (2002). Exploring cultural differences as a means for understanding the global mobile Internet: a theoretical basis and program of research. Proceedings of the 35th Hawaii International conference on system sciences (HICSS), 654-663. Venkatesh, V. (2000). Determinants of perceived ease of use: Integrating perceived behavioral control, computer anxiety and enjoyment into the technology acceptance model. Inform. System Res. 11, 342-365. Ying-Yun Chen. (2008). Exploring the Technology Acceptance of Mobile Commerce in Taiwan under an Integrated Framework. Unpublished master's thesis, National Cheng Chi University Department of Business Administration, Taipei.
摘要: 近年來台灣極力推廣庶民經濟,生活上所需依賴的食衣住行育樂皆是基本要件,絕大部分也都源自於庶民經濟,以「食」來說,台灣美食聞名世界,特別是夜市文化更是台灣的特色,若能更有效推廣此文化,對於這一類型小型商家收入將會有所幫助,而推廣這類庶民經濟的方法包括:廣發宣傳單、口碑行銷…等,另外,網路上的行銷也是一種方式,網路上商品熱賣的店家擁有自己的電子商務網站,但是對於一般庶民經濟的族群來說,會使用電腦佔的是少數,即使擁有使用電腦的技能,但是對這類小型商家來說並非全部店家皆能接受擺放一台電腦於店面,因此,即時的更新資訊成為一項難事。 因此本研究主要是收集店家回饋的資訊協助在智慧型手機建立一套應用程式,目的是讓小型商家可以隨時隨地更新資訊,為了達到此系統之有用性以及易用性,本研究將以使用者為中心設計概念達到使用者需求,並運用紮根理論分析出一套適用於以使用者中心為主的架構,提供設計者進行設計,滿足使用者需求。
In recent years, there is an important issue in Taiwan — promote commoners economy. In daily life, food, clothing and shelter are all necessary, most of them are also derived from civilian economic. Using “Food” as an example, local food in Taiwan is famous in the world, and especially the night market culture is a characteristic of Taiwan. If this feature can be promoted more effective, it would be helpful for the retail business. The way to promote local business including: send DM, word-of-mouth etc.. In addition, network marketing is a way of selling products online, and business owners can use the website to promote themselves. But not all people have the ability to use computer especially for the elderly. Even though the business owner is able to use computer, many retail stores may not have enough space to have computers placed in store, and this would become a barrier for such business owners to update information immediately and effectively. In order to meet this kind of requirement, the research will collect information from local business owners to help developers build web applications on the smartphone environment. To achieve the goals of usefulness and ease-of-use of the application, the design of this research adopts the User Centric Design concept to meet users' requirement, and apply the grounded theory to build a user centric framework, which would help developer to design and implement web applications and services satisfying users' needs.
URI: http://hdl.handle.net/11455/22255
其他識別: U0005-2408201108531200
文章連結: http://www.airitilibrary.com/Publication/alDetailedMesh1?DocID=U0005-2408201108531200
Appears in Collections:科技管理研究所

文件中的檔案:

取得全文請前往華藝線上圖書館



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.