Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/22509
標題: 文化創意園區之發展模式:創意4P理論
The Development Model of Cultural and Creative Parks: Creativity 4P Model
作者: 吳俊德
Wu, Chun-Te
關鍵字: Cultural and Creative Industry
文化創意產業
Cultural and Creative Park
Creativity 4P (Person, Process, Press and Product)
文化創意園區
創意4P(Person, Process, Press and Product)
出版社: 科技管理研究所
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摘要: 文化創意產業是二十一世紀創造經濟新局的關鍵新興產業,而文化創意園區則是推動文化創意產業最佳策略之一,因文化創意園區應扮演媒合的角色為「文化創意」與「產業經濟」、「生活藝術」與「商業消費」之間形成最佳的媒介與平台,以創造高附加價值的效益、增加就業機會,並提升國民的生活品質。 台灣目前有5個文化創意園區,分別為台北華山文化創意園區、台中文化創意園區、嘉義文化創意園區、台南文化創意園區與花蓮文化創意園區。而5個文化創意園區當中,目前開放的只有台北華山文化創意園區,其餘園區皆部分整修當中 。在中國方面,僅僅上海市,就有75個文化創意園區,每個園區招商進駐率皆近於百分之百,當中有70至334間的公司、店家及創意人工作室在此營運 。由此可見台灣在經營及推廣文化創意園區尚有很大的成長空間。 由於文化創意園區屬於新興產業,過去相關研究較少且研究構面尚未明朗,所以本研究選擇個案研究方式,藉此進一步深入了解整個產業概況。而華山文化創意園區相較於國內目前其他園區,較為完整且具有示範性 ,且是唯一開放大部分園區空間的文化創意園區;上海市田子坊文化創意園區排名上海市最具影響力的文化創意園區第一名,也是上海歷史文化遺存類型最為豐富的街區 ;因此選擇這兩個文化創意園區作為研究目標分析。 過去研究大多將Rodes之創意4P理論架構運用於學校教育學生與企業訓練員工,研究如何培養創意人才,而本研究期望能藉著創意4P理論架構中創意人(Person)、創意歷程(Process)、創意環境(Press)與創意產出(Product)四個構面為理論架構,透過個案研究方法與資料蒐集法中之深度訪談和收集次級資料,探討與分析台北華山文化創意園區和上海田子坊文化創意園區發展模式之差異,希望能透過本研究找到文化創意園區的資訊缺口,並能將內隱資訊變成系統性的外顯資訊,以作為兩岸發展文化創意園區之參考意見。
Cultural and creative industries are one of the emerging industries that affect the economy in the 21st century, establishing Cultural and Creative Park may be one of the best strategies to promote the cultural and creative industries. It can also be the media for “Cultural Creativity” and “Industrial Economy”, “Life Art” and “Business Consumption” can create high value-added opportunities, and increase employment rate and the quality of life. There are five Cultural and Creative Parks in Taiwan nowadays: Taipei Huashan Cultural and Creative Park, Taichung Cultural and Creative Park, Chiayi Cultural and Creative Park, Tainan Cultural and Creative Park, and Hualien Cultural and Creative Park. Only Taipei Huashan Cultural and Creative Park is open. Other parks are under remodeling. There are 75 Cultural and Creative Parks in Shanghai city. Every park can reach up to 100% booth recruitment, with about 70 to 334 companies and venders inside each. Because of this, Taiwan has a long way to go. Because Cultural and Creative Park is a newly emerging industry, there is little literature review and its research dimensions are not clear. In this study we will choose a case-study to get an in-depth understanding. The reason why we choose Huashan Cultural and Creative Park and Shanghai Tangzihfun Cultural and Creative Park is that the former has a well developed system and can serve as a good example for other Cultural and Creative Parks in Taiwan. Most of its place is open. Shanghai Tangzihfun Cultural and Creative Park is the best in Shanghai city with abundant street views and preserved historical remains. In the past most scholars use Rhodes creativity 4P theory for school education. They study how to find students with creativity. This research is based on creativity 4P: person, process, press and product. These four dimensions will be the theory framework. It will also analyze the differences of development between “Taipei Huashan Cultural and Creative Park” and “Shanghai Tangzihfun Cultural and Creative Park” by using in-depth interview method of case study and secondary data collection. This research aims to compare the policies, difficulties and challenges of promoting the Cultural and Creative Park between Taiwan and China. It will also look for the strategies to solve the problems of cultural parks between Taiwan and China. This study hopes to find information gap for Cultural and Creative Park, so we can provide suggestions for further improvement of Cultural and Creative Park in China and Taiwan.
URI: http://hdl.handle.net/11455/22509
其他識別: U0005-2206201015252700
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