Please use this identifier to cite or link to this item:
標題: 應用ZMET探討臺灣使用者對於行動適地性服務的採用行為
Using ZMET to Explore the Taiwan User's Adoption Behavior of Mobile Location-Based Services
作者: 王筱婷
Wang, Shiau-Ting
關鍵字: 適地性服務
location-based service (LBS)
mobile commerce (M-Commerce)
Zaltman Metaphor Elicitation Technique (ZMET)
出版社: 電子商務研究所
引用: [1] Adusei, I.K., Kyamakya, K., and Erbas, F., 2004, Location-based services: advances and challenges, Electrical and Computer Engineering, Vol. 1, pp.1-7. [2] Ajzen, I., and Fishbein, M., 1980, Understanding attitudes and predicting social behavior, Prentice Hall, Englewood Chliffs, NJ. [3] Altman, I., 1975, The environment and social behavior, Monterey, CA: Brooks/Cole. [4] Barnes, S.J., 2003, Location-based services, E-service Journal, Vol. 2, No. 3, pp.59-70. [5] Buellingen, F., and Woerter, M., 2004, Development perspectives, firm strategies and applications in mobile commerce, Journal of Business Research, Vol. 57, pp.1402–1408. [6] Camenisch, J., shelat, A., Sommer, D., Fischer-Hübner, S., Hansen, M., Krasemann, H., Lacoste, G., Leenes, R., and Tseng, J., 2005, Privacy and identity management for everyone, Proceedings of the ACM Workshop on Digital Identity Management’05 (DIM’05), pp.20-27. [7] Chen, P.Y., Hitt, L.M., 2002, Measuring switching costs and the determinants of customer retention in internet-enabled businesses: a study of the online brokerage industry, Information Systems Research, Vol. 13, No. 3, pp.255–274. [8] Condos, C., Fames, A., Every, P., and Simpson, T., 2002, Ten usability principles for the development of effective WAP and m-commerce services, Aslib proceedings, Vol. 54, No. 6, pp.345-355. [9] Constantinides, E., 2002, The 4S web-marketing mix model, electronic commerce research and applications, Elsevier Science Vol. 1, No. 1, pp.57–76. [10] Coulter, R.A., Zaltman, G.., and Coulter, K.S., 2001, Interpreting consumer perceptions of advertising: An application of the Zaltman metaphor elicitation technique, Journal of Advertising, Vo. 30, No. 4, pp.1-22. [11] Davis, F.D., 1986, A technology acceptance model for empirically testing new end-user information systems: theory and results, doctoral dissertation, MIT Sloan School of Management, Cambridge, MA. [12] Davis, F., 1989, Perceived usefulness, perceived ease of use, and user acceptance of information technology, MIS Quarterly, Vol. 13, No. 3, pp.319-340. [13] Davis, F.D., Bagozzi, R.P., and Warshaw, P.R., 1989, User acceptance of computer technology: a comparison of two theoretical models, Management Science, Vol. 35, No. 8, pp.982–1003. [14] Dholakia, R.R., and Dholakia, N., 2004, Mobility and markets: emerging outlines of m-commerce, Journal of Business Research, 57, pp.1391–1396. [15] Doll, W.J., Hendrickson, A., and Deng, X., 1998, Using Davis’s perceived usefulness and ease-of-use instruments for decision making: a confirmatory and multi-group invariance analysis, Decision Science, Vol. 29, No. 4, pp.839-869. [16] Duri, S., Cole, A., Munson, J. and Christensen, J., 2001, An approach to providing a seamless end-user experience for location-aware applications, Proceedings of the 1st International Workshop on Mobile Commerce, Vol. 86, No. 4, pp.20-25. [17] Fishbein, M., and Ajzen, I., 1975, Belief, attitude, intention and behavior: an introduction to theory and research, Addison- Wesley, Reading, MA. [18] Gorsuch, R., 1983, Factor analysis, Hillsdale, NJ: Lawrence Erlbaum Association. [19] Gunasekaran, A., and Ngai, E., 2003, Special issue on mobile commerce: Strategies, technologies and applications, Decision Support Systems, Vol. 35, No. 1, pp.187-188. [20] Harter, B., 2000, Location, location, location, Global Telephony, Vol. 8, No. 9, pp.42. [21] Hassler, V., 2000, Security fundamentals for e-commerce, Artech House, UK. [22] Jamie, M., Karl, E. and Jake, S., 2001, European wireless location services, The Strategis Group, pp. 1-298. [23] Kaiser, H.F., 1974, An index of factorial simplicity, Psychometrika, Vol.39, pp. 31-36. [24] Karahanna, E., and Straub, D.W., 1999, The psychological origins of perceived usefulness and ease-of-use, Information and Management, Vol. 35, No. 4, pp.237-250. [25] Kleijnen, M.H.P., Wetzels, M.G..M and Ruyter K. de, 2004, Consumer acceptance of wireless finance?, Journal of Financial Services Marketing, Vol. 8, No. 3, pg. 206-218. [26] Kühn, P.J., 2004, Location-based services in mobile communication infrastructures, AEU - International Journal of Electronics and Communications, Vol. 58, No. 3, pp.159-164. [27] Kumar, S., and Zahn, C., 2003, Mobile communications: evolution and impact on business operations, Technovation, Vol. 23, pp.515-520. [28] Kuoa, Y.F., and Chen, P.C., 2006, Selection of mobile value-added services for system operators using fuzzy synthetic evaluation, Expert Systems with Applications, Vol. 30, pp.612-620. [29] Maier, M., 2002, It’s wireless and if knows where to find You, Business 2.0. [30] Malhotra, Y., and Galletta, D.F., 1999, Extending the technology acceptance model to account for social influence: theoretical bases and empirical validation, Proceedings of the 32nd Hawaii International Conference on System Sciences. [31] Mathieson, K., Peacock, E., and Chin, W.W., 2001, Extending the technology acceptance model: the influence of perceived user resources, Data Base for Advances in Information Systems, Vol. 32, No. 3, pp.86-112. [32] Nunnally, J.C., and Bernstein, I.H., 1994, Psychometric theory, New York: McGraw-Hill, pp.31-82. [33] Osman, Z., Maquire, M., and Tarkiainen, M., 2003, Older users’ requirements for location based services and mobile phones, Human-Computer Interaction with Mobile Devices and Services, Mobile HCI 2003, pp.352-357. [34] Patel, N., 2004, Practical apps preferred over entertainment in cell phones, firm reports, Electronic News (North America), Vol. 50 No. 10, pp.1. [35] Perusco, L., and Michael, K., 2005, Humancentric applications of precise location based services, Proceedings of the IEEE International Conference on e-Business Engineering, pp.409-418. [36] Post, R.S., and Kingsbury, A.A., 1979, Security administration, 3rd edition, pp.14. [37] Pura, M., 2005, Linking perceived value and loyalty in location-based mobile services, Managing Service Quality, Vol. 15 No. 6, pp.509-538. [38] Rao, B., and Minakakis, L., 2003, Evolution of mobile location-based, Services Communications of the ACM December, Vol. 46, No. 12, pp.61-65. [39] Schiller, J., and Voisard, A., 2004, Location-based services, Morgan Kaufmann Series in Data Management Systems, Morgan Kaufmann, ISBN 1-55860-929-6. [40] Siau, K., and Shen, Z., 2003, Building customer trust in mobile commerce, Communications of the ACM, Vol. 46, No. 4, pp.91-94. [41] Spiggle, S., 1994, Analysis and interpretation of qualitative data in consumer research, Journal of Consumer Research, Vol.21, pp.491-503. [42] Succi, M.J., and Walter, Z.D., 1999, Theory of user acceptance of information technologies: an examination of health care professionals, Proceedings of the 32nd Hawaii International Conference on System Sciences (HICSS’99). [43] Szajna, B., 1996, Empirical evaluation of the revised technology acceptance model, Management Science, Vol. 42, No. 1, pp.85-92. [44] Tsalgatidou, A., and Pitoura, E., 2001, Business models and transaction in mobile electronic commerce: Requirements and properties, Computer Networks, Vol. 37, No. 2, pp.221-236. [45] Thuraisingham, B., 2005, Directions for security and privacy for semantic e-business applications, Communications of the ACM, Vol. 48, No. 12, pp.71-71. [46] Unni, R., and Harmon, R., 2003, Location-based services: models for strategy development in m-commerce, The Proceedings of Technology Management for Reshaping the World: Portland International Conference on Management on Engineering and Technology, pp.416-424. [47] Westin, A., 1967, Privacy and freedom, New York: Athenaeum. [48] Wu, J.H. and Wang, S.C., 2005, What drives mobile commerce? an empirical evaluation of the revised technology acceptance model, Information and Management, Vol. 42, pp.719-729. [49] Zaltman, G.., and Coulter, R.H., 1995, Seeing the voice of the customer: Metaphor-based advertising research, Journal of Advertising Research, pp.35-51. [50] Zaltman, G.., 1996, Metaphorically speaking: new technique uses multidisciplinary ideas to improve qualitative research, Marketing Research Forum 8, pp.13-20. [51] Zaltman, G.., 2003, How customers think, Harvard Business School Press Boston, MA. Website [1] Tourism Bureau, M.O.T.C. Republic of China, 2005, The tourism state of Taiwanese,國人中摘.htm [2] The survey of mobile added service and mobile related issue in Taiwan, 2006, FIND and IDBM of MEA , [3] Worldwide mobile internet survey in 2004, 2005, FIND, [4] The survey of mobile phone business by company in Taiwan-fuchien area , 2006, Directorate General of Telecommunication , [5] Mobile and wireless Internet in the third quarter of 2006, 2006, FIND, [6] Taiwan mobile internet survey, 2006, FIND, [7] The report for the electromagnetic wave of mobile station in Taichung area, 2001, The states of the directorate general of telecommunications, ministry of transportation and communications,
摘要: In recent years location-based services (LBS) have played as an important role in the global mobile-commerce (M-Commerce) market and the service providers have also detected business opportunities and so are exploring more and more wireless applications to attract and retain their customers. In addition, most private firms in Taiwan now operate a five-day workweek. In such case, it allows Taiwanese people to travel individually in their leisure time. An LBS application can provide location-based information to users for visiting and staying at a new location. The information should be useful and valuable for users. Nevertheless, the adoption rates of the LBS are still far from satisfactory in Taiwan according to statistics conducted by ACI-FIND. Thus, this research attempts to dig out what factors will affect Taiwan's user's willingness to adopt the LBS by employing the ZMET (Zaltman Metaphor Elicitation Technique) method and questionnaire survey, combining both qualitative and quantitative research methods. The result can fill the gap in the case of the low LBS adoption rate, which prior researches have not discussed much. And these findings will become crucial references for the service providers when they attempt to enhance the quality and practicability of LBS to satisfy users' requirements.
其他識別: U0005-0407200723431300
Appears in Collections:科技管理研究所



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.