Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/22616
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dc.contributor何建達zh_TW
dc.contributorChien-Ta Hoen_US
dc.contributor許鉅秉zh_TW
dc.contributor陳厚銘zh_TW
dc.contributor李宗儒zh_TW
dc.contributorJiuh-Biing Sheuen_US
dc.contributorHo-Min Chenen_US
dc.contributorTzong-Ru Leeen_US
dc.contributor.advisor李宗儒zh_TW
dc.contributor.advisorTzong-Ru Leeen_US
dc.contributor.author王筱婷zh_TW
dc.contributor.authorWang, Shiau-Tingen_US
dc.contributor.other中興大學zh_TW
dc.date2008zh_TW
dc.date.accessioned2014-06-06T07:18:22Z-
dc.date.available2014-06-06T07:18:22Z-
dc.identifierU0005-0407200723431300zh_TW
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dc.identifier.urihttp://hdl.handle.net/11455/22616-
dc.description.abstractIn recent years location-based services (LBS) have played as an important role in the global mobile-commerce (M-Commerce) market and the service providers have also detected business opportunities and so are exploring more and more wireless applications to attract and retain their customers. In addition, most private firms in Taiwan now operate a five-day workweek. In such case, it allows Taiwanese people to travel individually in their leisure time. An LBS application can provide location-based information to users for visiting and staying at a new location. The information should be useful and valuable for users. Nevertheless, the adoption rates of the LBS are still far from satisfactory in Taiwan according to statistics conducted by ACI-FIND. Thus, this research attempts to dig out what factors will affect Taiwan's user's willingness to adopt the LBS by employing the ZMET (Zaltman Metaphor Elicitation Technique) method and questionnaire survey, combining both qualitative and quantitative research methods. The result can fill the gap in the case of the low LBS adoption rate, which prior researches have not discussed much. And these findings will become crucial references for the service providers when they attempt to enhance the quality and practicability of LBS to satisfy users' requirements.en_US
dc.description.tableofcontentsCHAPTER1 INTRODUCTION 1 1.1 MOTIVATION 1 1.2 OBJECTIVE 2 1.3 SCOPES AND CONFINES 3 1.4 RESEARCH STRUCTURE 4 CHAPTER2 LITERATURE REVIEW 6 2.1 MOBILE COMMERCE (M-COMMERCE) 6 2.1.1 Current Applications Status of M-Commerce in Taiwan 7 2.2 LOCATION-BASED SERVICE (LBS) 9 2.2.1 Current Development Status of LBS Worldwide 12 2.2.2 Current Development Status of LBS in Taiwan 13 2.3 ZALTMAN METAPHOR ELICITATION TECHNIQUE (ZMET) 16 2.4 TECHNOLOGY ACCEPTANCE MODEL (TAM) 19 2.5 SECURITY AND PRIVACY 21 2.6 COST 22 CHAPTER3 THESIS METHODOLOGY 24 3.1 ORIGINAL MODEL DEVELOPMENT 24 3.2 QUALITATIVE RESEARCH METHOD—ZMET APPROACH 26 3.2.1 Processes of ZMET Application 27 3.3 RESEARCH MODEL 43 3.4 HYPOTHESES 44 3.5 QUESTIONNAIRE DESIGN 46 3.6 DATE ANALYSIS 50 CHAPTER4 DATA ANALYSIS 53 4.1 DATA COLLECTION 53 4.2 DEMOGRAPHIC ANALYSIS 53 4.3 VALIDITY ANALYSIS 58 4.4 RELIABILITY ANALYSIS 60 4.5 CORRELATION ANALYSIS 60 4.6 REGRESSION ANALYSIS 63 4.7 DISCUSSION 69 CHAPTER 5 CONCLUSION AND SUGGESTIONS 76 5.1 CONCLUSION 76 5.2 CONTRIBUTION 78 5.3 SUGGESTIONS FOR FUTURE RESEARCH 79 5.4 LIMITATION 80 REFERENCE 82zh_TW
dc.language.isoen_USzh_TW
dc.publisher電子商務研究所zh_TW
dc.relation.urihttp://www.airitilibrary.com/Publication/alDetailedMesh1?DocID=U0005-0407200723431300en_US
dc.subject適地性服務zh_TW
dc.subjectlocation-based service (LBS)en_US
dc.subject行動商務zh_TW
dc.subject隱喻抽取技術zh_TW
dc.subjectmobile commerce (M-Commerce)en_US
dc.subjectZaltman Metaphor Elicitation Technique (ZMET)en_US
dc.title應用ZMET探討臺灣使用者對於行動適地性服務的採用行為zh_TW
dc.titleUsing ZMET to Explore the Taiwan User's Adoption Behavior of Mobile Location-Based Servicesen_US
dc.typeThesis and Dissertationzh_TW
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