Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/22723
標題: 以服務導向架構為基礎的個人化可攜式電子型錄平台之研究
A Study of a Service-Oriented Architecture Based Platform for Supporting Highly Personalized Portable Electronic Catalogues
作者: 王嘉偉
Wang, Chia Wei
關鍵字: E-catalogue
電子型錄
Personalization
Web 2.0
Service-Oriented Architecture
Web-feed
個人化
Web 2.0
服務導向架構
網路摘要
出版社: 電子商務研究所
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摘要: 電子型錄在現今的商業環境中已被廣泛的使用,扮演著第一線和顧客接觸的角色,而以電子郵件為媒介的電子型錄在現今的電子商務環境當中仍為最多企業採用的方式。但隨著垃圾郵件的泛濫,電子郵件式的型錄已經無法有效的直接傳達給消費者,必需使用其它型態的媒介來增加其有效傳達的能力。而近年來因行銷觀念的演進所產生的個人化行銷策略,使以往的大眾式電子型錄對於現今的商業環境而言較為過時,因此個人化導向的電子型錄之需求也逐漸增長。本研究以Web 2.0為主要概念來建立個人化電子型錄之內容,整合服務導向架構設計及使用網路摘要為媒介來建立此一架構。透過網路摘要作為電子型錄的媒介可大幅提高其可攜性,讓使用者能在不同的設備之上觀看電子型錄,且可持續訂閱接收。而以服務導向架構來實現Web 2.0當中多重來源的內容聯合提供概念,在內容製作上簡易且成本低廉,且每個使用者皆能依自己的需求及喜好建立各式不同的標記條件,創造一份高度個人化的電子型錄,不僅能使電子型錄內容能有較多的參考價值,也能透過此一架構達到持續性、隨處性的銷售模式。
E-catalogues are widely used for conducting marketing practice in the contemporary electronic commerce (EC) environment. E-mail based e-catalogue delivery is still one of the main approaches for companies to push product information to their potential customers. However, there exists a problem related to SPAM, which results in an issue that e-mail based e-catalogues may be sifted out and cannot reach their target customers. Nevertheless, personalization is now considered as an important marketing strategy, so that mass distribution of e-catalogues is now no longer suitable or less desirable to serve EC companies' marketing needs. In this study, we designed and implemented an innovative service for accomplishing the efficient creation and effective delivery of highly personalized e-catalogues to target customers. In doing so, it not only utilizes but contributes to the body of knowledge associated with the emergent Web 2.0 concepts, service-oriented architecture design, and Web-Feed media based EC applications.
URI: http://hdl.handle.net/11455/22723
其他識別: U0005-2606200919083600
文章連結: http://www.airitilibrary.com/Publication/alDetailedMesh1?DocID=U0005-2606200919083600
Appears in Collections:科技管理研究所

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