請用此 Handle URI 來引用此文件: http://hdl.handle.net/11455/22750
標題: 應用資料包絡分析法評估台灣食品產業之創新能力
Evaluating the Innovativeness of the Taiwanese Food Industry using Data Envelopment Analysis
作者: 戴純真
Dadura, Agnieszka Malgorzata
關鍵字: food industry
食品工業
innovativeness
innovative ability
Taiwan
Data Envelopment Analysis
benchmark
創新
創新能力
台灣
資料包絡分析法
標竿
出版社: 電子商務研究所
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摘要: 一間公司具有競爭力與否取決於他們的創新能力、研發能力與具競爭力的價格是否能滿足消費者的需求,尤其是在技術含量不高的產業(LMT),非技術性的創新能力愈趨重要,本研究中所探討的食品產業就是一個例子。目前為止,只有少數的論文探討農業或是食品產業的創新,瓦赫寧恩創新評估工具(WIAT)可算是評估創新計劃成功與否的最佳工具之一。然而,WIAT僅針對特定的計畫進行創新能力方面的評估,而本研究是對公司之產品線及品牌的創新能力進行評估,所以研究的範圍比WIAT更廣。 創新是推動公司競爭水準的關鍵,然而,目前並沒有一致且具公信力的衡量方法。本研究利用問卷收集相關資料,目的是要為台灣的食品產業定義創新的關鍵因素。首先利用文獻回顧來定義創新的因素,然後與食品產業的專家進行訪談,來定義與了解這些創新因素的內容。使用Frontier Analyst軟體對回收的問卷資料進行資料包絡分析法(DEA)的分析。DEA結果顯示,樣本中的哪個產品或品牌最具創新能力以及何者最差,本研究針對公司的規模大小以及創新能力較差的公司,提出提昇創新能力的策略,此乃本研究的主要貢獻之一。 本研究在以下四個方面有具體的貢獻,首先,為台灣的食品產業找到一套發展創新能力的要素。其次,從研究的樣本中使用DEA挑選出足以成為其他食品公司之基準和創新力評估標準的典範。第三,將公司規模納入考量,針對台灣食品產業提出提昇創新能力的策略。最後,未參與研究調查的食品公司可以將他們的創新力與本研究提出的標竿進行比較與評估。
The ability of companies to meet consumer expectations depends deeply on their ability to innovate and deliver new products at competitive prices. Especially the non-technical innovation is expected to be more important in low- and medium-technology industries (LMT), such as the food industry discussed in this study. There were only few studies so far that has studied the agrifood or food industries - the Wageningen Innovation Assessment Tool (WIAT) is one of the biggest and it assesses the success possibility of an innovation projects. This thesis, on the other hand, studies the innovativeness of a product line or a brand in a firm, not focusing on specific projects only, therefore the scope of this research is broader than WIAT. Innovation is a key driver to achieve sustainable competitive advantage and, however there is still no agreement on how to measure it (Fortuin et al., 2007). This research was designed to determine the key innovativeness factors for the Taiwanese food industry and uses a questionnaire to collect data about its innovativeness. To define the key factors, literature review was firstly performed and then food industry expert asked to assess the factors'' reasonability. From the questionnaire the data sets were received and then analyzed with the Data Envelopment Analysis (DEA), using the Frontier Analyst® software. The analysis shows which products/brands, among our sample group, are the most innovative and which are the least. Strategies how to improve the innovative ability are then proposed by assessing the differences between the best and the worst companies, also, taking the size of a company into consideration. This research is expected to contribute in four ways. Firstly, to find a set of factors of innovative ability for the Taiwanese food industry. Secondly, using the DEA to determine outstanding examples from the researched industry which can be used as a benchmark by other companies and assess standard for innovativeness of the Taiwanese food industry. Thirdly, it will propose innovativeness improvement strategies to the food industry in Taiwan, taking in consideration the size of the company. And finally, other food companies not included in the survey, will be able to use this method to compare their innovativeness with the benchmark set by this study.
URI: http://hdl.handle.net/11455/22750
其他識別: U0005-1907201014233000
文章連結: http://www.airitilibrary.com/Publication/alDetailedMesh1?DocID=U0005-1907201014233000
顯示於類別:科技管理研究所

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