Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/22832
標題: 從顧客端探討智財服務業經營管理之關鍵成功因素
Exploring the Key Success Factors for Intellectual Property Service Industry from the Client''s Perspective
作者: 張政偉
Chang, Cheng-Wei
關鍵字: 智慧財產權
Intellectual Property Rights
智財管理
專利
智財服務業
關鍵成功因素
IP Management
Patent
IP Service Industry
Key Success Factors
出版社: 科技管理研究所
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摘要: 智慧財產權在企業管理中已成為企業營運的重點,即使是中小企業,智慧財產權也扮演著至關重要的角色。因為智慧財產權的複雜度與專業性,且受限於企業的有限資源與知識,使得有效且能正確結合企業營運目標的智財管理變得更加困難。於是,近年來智財服務業者逐漸興起以回應市場需求。然而,在智財服務提供者與需求者間,卻存在著智財服務認知上的差異,即智財服務業者所提供之服務無法滿足智財服務需求者之需求。 本研究之目的即欲探討智財服務業的關鍵成功因素。首先,透過文獻探討,找出影響智財服務的成功因素,接著透過與智財服務業者的訪談來確定這些因素,最後設計出問卷並發放給有智財服務需求的企業填寫。共回收有效問卷71份,其中高達70%的填答者為主管階層。 問卷以SPSS 17.0版本分析,其結果顯示 “組織的自身能力”、 “提供專業且客製化的智財服務”、“具備提供策略性智財管理的能力”、“對智財市場的了解”、“對商業倫理的認知”、“提供以技術為標的加值服務”、“降低智財管理的交易成本”、“具備良好的企業信譽”是客戶所期待的八個關鍵成功因素。 本研究從需求端的角度來探討智財服務業的關鍵成功因素,將有助於協助智財服務業者發掘潛在的需要,以提供更具顧客導向的智財服務,提高其競爭優勢。除此之外,政府單位更可藉由本研究之發現,研擬出可提升智財環境之競爭優勢的計畫與政策。
Intellectual property rights (IPRs) used to be an unfamiliar element for businesses, have gradually become an important operation. Even for small and medium sized enterprises (SMEs), IP management plays a crucial role. Moreover, firms are run on limited resources and the management of IP assets is a complex task. In response to this situation, an IP service industry has emerged in recent years. However, there are gaps between customer''s needs and expectations and the breadth and quality of services provided by the service provider. The purpose of this research is to explore the key success factors (KSFs) of the IP service industry. First, factors critical to the success of IP service providers had been identified through extensive literature review. Second, these factors were verified by interviews with practitioners of IP service providers. Finally, a questionnaire was designed and sent to managers dealing with IP affairs in companies. 71 valid questionnaires were recovered and 70% of the respondents'' position are manager or above. The results were analyzed by SPSS 17.0 software and exhibited that “The Competence of the Service Provider”, “Offering High Quality and Customized IP Services”, “The Ability to Provide Suggestions to Strategic IP Deployment”, “Understanding IP Marketplace”, “High Standards of Business Ethics”, “Providing Value-added Services for Technology”, “Reducing Transaction Cost for IP Management” and “Having Good Reputation” are the eight KSFs anticipated by the customers. The KSFs from clients'' perspective identified by this study will help IP service providers to enhance their competitive advantage and can be used as potential directions to offer customer-oriented services. In addition, governments can release related programs and policies for improving the IP marketplace based on our findings.
URI: http://hdl.handle.net/11455/22832
其他識別: U0005-0708201210092900
文章連結: http://www.airitilibrary.com/Publication/alDetailedMesh1?DocID=U0005-0708201210092900
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