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標題: 台灣年輕族群參與澳洲打工度假之經驗與自我能力提昇
Experiences and Generic Skills Improvement of Taiwanese Young Adults Participated in Australian Working Holiday Program
作者: Lu, Mei-Hui
關鍵字: 推拉動機
出版社: 行銷學系所
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摘要: Australian working holiday program is to support young adults to stay in Australia for an extended period by providing opportunities of short-term employment. On November 1, 2004, Australia had signed the working holiday agreement with Taiwan. Taiwanese young adults have been actively involved in the program, and Australia has been viewed as the first choice of a number of possible working holiday destinations in various programs. The objective of this study was to reveal motivations, experiences, and what had been improved in terms of the development of generic skills for those Taiwanese young adults who had participated in Australian working holiday program. A quantitative self-administered e-questionnaire was designed and a web-based survey was conducted. Total valid samples were 95. Respondents were segmented into two clusters (high motivation and low motivation) using five push motivation factors and four pull motivation factors. Respondents who were more motivated to participate in Australian working holiday program would have statistically significant higher mean scores in four out of five push factors (culture and novelty, escape and relaxation, prestige, and working experience) and all four pull factors (nature, culture, travel environment, and socialization) than those who were less motivated. As for involved activities, respondents in high motivation segment seemed to be more willing to participate in extreme sports or winter sports. Respondents in the low motivation segment would be more likely to participate in relaxing activities like hiking/trekking or fishing. Respondents who were more motivated in push and pull factors were more confident in improvement in generic skills, especially in “thinking skills” and “communication skills.” Furthermore, Taiwanese young adults who were more motivated to participate in their first Australian working holiday program would have higher tendency to participate in another working holiday program in the future. Results of the research could be beneficial for prospective participants and administrative agencies, as well as providing a baseline for future studies in this area.
其他識別: U0005-0908201100091300
Appears in Collections:行銷學系所



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