Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/23142
標題: 生活型態與食品消費者行為
Lifestyle and Consumer Behavior of Food
作者: 闕韶儀
Chueh, Shao-Yi
關鍵字: FRL量表
http://etds.lib.nchu.edu.tw/etdservice/view_metadata?etdun=U0005-2607200701591600
生活型態
食品消費行為
出版社: 行銷學系所
引用: 參考文獻 一、 中文文獻 王志剛、謝文雀,1995。『消費者行為』,台北:華泰書局。 方世榮譯,2000。『行銷管理學』(Kotler, P. 著)。台灣:東華書局。 林妙娟、丁全孝,1997。「有機農產品的消費研究」。花蓮區農業改良場研究彙報,17:21-42 林子惟、李明聰,2005。「消費者接受有機農產品更高售價之意願研究」,國立高雄應用科技大學觀光管理系。 林重光,2005。「女性消費者美容護膚保健食品通路及購買動機之研究」。碩士在職專班論文,國立台北大學企業管理學系。 吳統雄,1985。「態度與行為之研究的信度與效度:理論、應用、反省」,『民意學術專刊』。夏季號,第29-53頁。 吳書儀,2005。「消費者產品涉入與購買決策應用於連鎖便利商店鮮食產品之研究」。碩士論文,屏東科技大學農企業管理系。 吳淑樺,2005。「製造來源國與品牌來源國對購買意願之影響-以食品為例」。碩士在職專班論文,國立台北大學企業管理學系。 食品工業發展研究所,2001。『中華民國台灣地區食品產業年鑑』。 祝秀英,2005。「準銀髮族購買保健食品的行為分析」。碩士論文,南台科技大學行銷與流通管理系。 張治國,2004「速食麵即食性商品與消費者購買行為影響之探討─以彰化縣市地區居民為例」。碩士論文,大葉大學事業經營研究所。 黃金柱,1992。『體育運動策略性行銷』。台北:師大書苑。 黃宜芳,2002。「從消費者調查研究7-ELEVEN 御便當之行銷策略」。碩士論文,國立交通大學管理科學研究所。 陳貞綉,2003。「涉入程度、價格接受度與知覺價值對有機食品購買意願之影響」。碩士論文,世新大學觀光學系研究所。 葉宴伶,2005。「消費者購買行為對顧客滿意度與顧客忠誠度之關連性研究-以冷凍調理食品產業為例」。碩士論文,中原大學國際貿易研究所。 范龍生,2003。「台灣大規模連鎖便利商店鮮食商品消費者行為研究」。碩士論文,東海大學食品科學研究所。 熊雪茹,2006。「有機蔬果消費者健康營養知識、態度、行為與購買行為之研究—以台中市為例」。碩士論文,東海大學食品科學研究所。 二、 英文文獻 Anderson, W. T., & L. L. Golden, 1984. Lifestyle and Psychographics: A Critical Review and Recommendation in Advances in Consumer Research. V.11, T. C. Kinnear, ed., Association for Consumer Research, Provo, pp: 405-411. Askegarrd, S., 1993.“Livsstilsundersogelser” Henimod et teoretisk funkament, Odense University, Odense, Denmark. Askegaard, S., K. Brunsø, 1999. “Food-Related Life styles in Singapore: Preliminary Testing of a Western European Research Instrument in Southeast Asia,”Journal of Euromarketing. 7, 4, pp: 65-86. Berman, B. & J.R.Evans, 1982. Marketing .Macmrillian Publishing Co.189-193. Brunsø, K., K.G. Grunert, L. Bredahl, 1996. An analysis of national and crossnational consumer segments using the food-related lifestyle instrument in Denmark, France, Germany and Great Britain. Denmark: Centre for market surveillance, research and strategy for the food sector. Brunsø K., K. G. Grunert, 1998. “Cross-cultural Similarities and Differences in Shopping for Food,” Journal of Business Research. 42, pp: 145-150. Bruwer, J., E. Li, M. Reid, 2002. “Segementation of the Australian Wine Market Using a Wine-Related Lifestyle Approach,” Journal of Wine Research. 13, 3, pp: 217-242. Boer, M. de. , M. McCarthya, C. Cowanb, I. Ryanb, 2004. “The influence of lifestyle characteristics and beliefs about convenience food on the demand for convenience foods in the Irish market,” Food Quality and Preferences. 15, pp 155-165. Brunsø, K., J. Scholoderer, K.G. Grunert, 2004. “Testing relationships between values and food-related lifestyle: results from two European countries,” Appetite. 43 pp: 195-205. Brunsø K., J. Scholderer, K.G. Grunert, 2004. “Closing the gap between values and behavior—a means–end theory of lifestyle,”Journal of Business Research. 57, pp: 665-670. Dickson, P. R., & A. G. Sawyer, 1990. “The price knowledge and search of supermarket shoppers,” Journal of Marketing. 54,3, pp:42–53. Delamont, S. 1995. Appetites and Identities: An Introduction to the Social Anthropology of Western Europe. London: New York : Routledge. Darian, J. C., & J. Cohen, 1995. “Segmenting by consumer time shortage,” Journal of Consumer Marketing. 12, pp: 32–44. Engel, J. F., R. D. Blackwell, & P. W. Miniard, 1993. Consumer behavior. 7th. Orlando, Florida: Dryden Press. Geistfeld, L. V., G. B. Sproles, and S. B. Badenhop, 1977. “The Concept and Measurement of Hierarchy of Product Characteristics,” Consumer Research. 5, pp: 302-307. Grunert, K.G., K. Brunsø, S. Bisp, 1993. “Food-Related Lifestyle: Development of a Cross-Culturally Valid Instrument for Market Surveillance,” MAPP Working Paper. Grunert, K.G. 2006. “Future trends and consumer lifestyles with regard to meat consumption,”Meat Science. 74 pp:149-160. Herzberg, F. 1966. Work and the nature of man. Cleveland: World Publishing. Hofstede, G. 1980. “Motivation, leadership, and organization: Do American theories apply abroad?” Organizational Dynamics. 22, 1, pp: 42-63. Hawkins, D. I., R. J. Best, K. A. Coney, 1992. Consumer Behavior:Implications for Marketing Strategy. 5th Chicago:Richard D. Irwin. Hoeka, A. C., P. A. Luningb, A. Stafleuc, C. D. Graafa, 2004. “Food-related lifestyle and health attitudes of Dutch vegetarians, non-vegetarian consumers of meat substitutes, and meat consumers,” Appetite. 42 pp: 265-272. Honkanen, P., S. O. Olsen, O.Myrland, 2004. “Preference-based segmentation: a study of meal preferences among Norwegian teenagers”Journal of Consumer Behavior. 3, pp: 235-250. Jekanawski, M. D. 1999. “Causes and consequences of fast food sales growth,” Food Review. 22, 1, pp: 11-16. Kelly, G. A., 1975. The Psychology of Personal Constructs. 5th ed., N Y: N.W. North & Co. Kassarjian, H. H., 1977. “Content analysis in Consumer Research,” Journal of Consumer Research. 4, pp: 8-18. Kuznesof, S., A. Tregear, A. Moxey, 1997. “Regional foods: a consumer perspective,” British Food Journal. 99, 6, pp: 199-206. Kesic, T., S.Pirirajh, 2003. “Market Segement on the basis of food-related lifestyles of Croatian families,” British Food Journal. 105, 3, pp:162-174. Lazer, W., 1963. Life Style Concept and Marketing. Greyser, Sed.Chicago Proceedings of the American Marketing Association, pp: 130-139. Lastovicka, J.L., 1982. “On the Validation of Lifestyle Traits: A Review and Illustration,” Journal Of Marketing Research. Chicago, Feb, 19, 1, pp. 126-139. Manyiwa, S., I. Crawford, 2002. “Determining Linkages between Consumer Choices in a Social Context and the Consumer’s Values: A Means-End Approach,”Journal of Consumer Behavior. 2, 1, pp: 54-70. Nijmeijer, M., A. Worsley, B. Astill, 2004. “An exploration of the relationships between food lifestyle and vegetable consumption,” British Food Journal. 106, pp: 520-533. Olson, J. C. and T. J. Reynolds, 1983. “Understanding Consumers’ Cognitive Structures: Implications for Advertising Strategy,” in Advertising and Consumer Psychology, ed. Percy, L. and Woodside, A., Lexington, MA: Lexington Books, pp:77-90. Olson, J. C. and Reynolds, T. J. 2001. “The Means-End Approach to Understanding Consumer Decision Making,” Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy. 3, 22, awrence Erlbaum Associates, publishers. Plummer, J. T., 1974. “The Concept and Application of Life style Segmentation,” Journal of Marketing. 38, 1, pp:33-37. Palmer, J.D., 1985. “Consumer service industry exports: New attitudes and concepts needed for a neglected sector,” Columbia Journal of World Business. Spring, pp: 69-74. Peter, J.P. & J.C. Olson, 1990. Consumer Behavior and Marketing Strategy. Richard D. Irwin Inc., pp: 5-6. Rokeach, M., 1968. “Beliefs, Attitudes & Values: A theory of Organization and Change,” San Francisco, CA:Jossey Buss. Rokeach, M., 1973. “The Nature of Human Values,” New York: The Free Press. Reynolds, F. D. & W. R. Darden, 1974. “Construing Life Styles and Psychographics,” In W. D. Well (Eds), Life Styles and Psychographics pp: 71-95. Chicago: American Marketing Assn. Roos, J. P. 1986. On way of life typologies. In L. Uusitalo (Ed.), Environmental impact of consumption patterns, pp: 38–55. Aldershot: Gower. Reynolds, T. J., J. Gutman, 1988. “Laddering Theory, Method, Analysis, and Interpretation,” Journal of Advertising Research. 28,1, pp: 11-31. Reid, M., K.G. Grunert, E. Li, J. Bruwer, 2001. “Food-Related Life Styles in a Cross-Cultural Context: Comparing Australia with Singapore, Britain, France and Denmark,” Journal of Food Products Marketing. pp: 57-75. Shepherd, R., 1989 “Factors influencing food preference,” Handbook of the Psychophysiology of Human Eating. John Wiley & Sons Ltd, London, pp: 3-24. Senauer, B., 2001. ”The food consumer in the 21st century new research perspectives,”Minnesota: University of Minnesota-Department of Applied Economics. Shim, S., K. Gehrt, S. Lotz, 2001. “Export implications for the Japanese fruit market: fruit-specific lifestyle segments,” International Journal of Retail & Distribution Management. 29 pp: 300-316. Valette-Folrence, P. and B. Rapacchi, 1991. “Improvements in Means-End Chain Analysis: Using Graph Theory and Correspondence Analysis,” Journal of Advertising Research. 31, 1, pp: 30-45. Wells, W.D. & D. J. Tigert, 1971. “Activities, Interest, Opinions,” Journal of Advertising Research.pp: 27-35. Wind, Y. & P. E. Green, 1974. “Some Conceptual Measurement and Analytical Problem in Life Style Research. In W. D. Wells, Life style and Psychographics,” pp: 97-127. Chicago: American Marketing Assn. 三、 網路資料 AC 尼爾森研究資料,2005。『消費者購物行為調查』。取自http://www.acnielsen.com.tw/news/20060316.shtml 廖啟成,2005。『生物科技與食品產業』,財團法人食品工業發展研究所。取自:http://microbiology.scu.edu.tw/confer/Meeting%202005/paper/940119-07.pdf
摘要: 生活型態是一個人的生活方式,也是一種個人的內在心理建構(Mental Instrument),可用來解釋人的行為、反映一個人的態度和價值觀。丹麥學者Brunsø、 Grunert、Bredahl與Soren等人,從心理認知結構(Cognitive Structure)角度,運用方法-目的鏈理論,發展出一套「食品相關生活型態量表」(Food-Related Lifestyle Instrument, FRL)。本研究旨在探討FRL量表在台灣的適用性,以FRL量表分析受訪者食品消費行為。 本研究以配額抽樣在台灣地區取得565份有效樣本,進行實証分析。FRL量表經探索性因素分析結果顯示,原始量表之23個因素縮減為17個因素。顯示FRL量表仍可應用於台灣地區市場研究,但其問項與內容宜作適度修改。 實証結果指出,FRL之生活型態因子、個人特性對受訪者購買食品地點、外食地點有顯著影響;FRL之三構面「品質取向」、「烹調態度」和「消費情境」會顯著影響消費者的外食次數、烹飪次數和在家食用外帶熟食的次數。 實証迴歸模式設定之比較結果顯示,FRL生活型態因子在食品消費行為的解釋能力優於人口統計變數,此外,「產品訊息」、「購物樂趣」、「健康有機」、「物美價廉」、「新鮮度」、「家人幫助」、「隨興用餐」等因子顯著影響進口食品的購買頻率;便利食品購買頻率則顯著受「相信權威」、「創新烹飪」、「便利食材」、「家人幫助」、「女性職責」、「社交與成就」等因子影響;有機健康食品的購買頻率受「價格意識」和「健康有機」兩因子顯著影響。
URI: http://hdl.handle.net/11455/23142
其他識別: U0005-2607200701591600
Appears in Collections:行銷學系所

文件中的檔案:

取得全文請前往華藝線上圖書館



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.