Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/24280
標題: 再生瀝青混凝土運用平台建構的競爭優勢策略之研究─以台中某營造公司為例
A Study of Competitiveness Strategies on Establishing Platform for The Recycling Asphalt Concrete -A Taichung Construction Company as An Example
作者: 張凱復
Chang, Kai-Fu
關鍵字: http://etds.lib.nchu.edu.tw/etdservice/view_metadata?etdun=U0005-0207200715514200
再生瀝青混凝土
產品發展
消費情境
平台建構
競爭優勢策略
出版社: 高階經理人碩士在職專班
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摘要: 本研究就再生瀝青混凝土產業的現況及產業整體的趨勢分析、上游設備供應商及下游客戶高階主管深入訪談對個案公司收集相關資料並進行分析,其中透過外部環境之產業的五力分析得出產業的關鍵成功因素,並藉由內部條件之企業價值鏈分析得出企業的核心競爭力,再由產業的關鍵成功因素及企業本身的核心競爭力結合就再生瀝青混凝土的產品發展與消費情境運用平台建構分析個案公司之平台建構的競爭優勢策略。就研究結果顯示:有關成本領導型的平台建構有「產品平台」及「商業平台」;其產業關鍵成功因素有人力資源開發、資金財務有效控管、工程採發資訊(e化)、專業的施工技術、自動化機具設備、水平與垂直整合的經營、關鍵原料來源的掌控等項目;其核心競爭力有進料後勤、生產作業、企業基礎架構、人力資源管理、採購等項目;有關差異化型的平台建構有「商標平台」,其產業關鍵成功因素有品質與服務形象、企業文化的口碑、產品設計應用等項目,其核心競爭力有服務;有關焦點化型的平台建構有「電子交易平台」,其產業關鍵成功因素有核心技術之產品發展、產品聚焦等項目,其核心競爭力有行銷與銷售、技術發展服務等項目;綜合本研究,就產業的關鍵成功因素及與其配合之企業的核心競爭力的平台之建構觀點,再生瀝青混凝土個案公司的平台建構之競爭優勢策略偏重在成本領導型,至於差異化型與焦點化型的競爭優勢策略則較為次之。
In this study, the current status of the recycling asphalt concrete industry was described, with an analysis of the trends developed in this industry. For the case company, the high-rank directors of its supplier and customers were interviewed and data were gathered. Through the five forces model, the environments of the industry were analyzed and the key success factor were inducted. With investigating into the case company's value net, the core competencies in the industry were revealed. With the studies on the key success factor and core competencies, a platform for the recycling asphalt concrete for product development and expense situation was established. With the suggested establishing platform, the competitive advantages of the case company were analyzed. The study results indicated several types of platforms in this industry. First, the type of cost leadership incorporated the platforms of product platform and business platform. Its key success factor included: human resources development, control over financial condition, e-commerce, professional skills, automatic machinery, horizontal and horizontal integration of the practice of business, the control over the supply of key raw material. Its core competencies included material management, operations management, structure of the firm, human resources management and purchase and procurement. The second type was differentiation, which stressed the brand platform. The key success factors of this type of platform were images of quality and service, word-of-mouth of corporate culture and applications of product design. The third type was focus, which entailed an E-business platform. The key success factors were development of the core techniques, focus on product categories. Its core competencies included marketing and selling, services of technique development. In conclusion, from the view of platform, the competitive advantages strategy of the case company were mainly the cost leadership type, followed with the differentiation type and focus type.
URI: http://hdl.handle.net/11455/24280
其他識別: U0005-0207200715514200
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