Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/24292
標題: 轉折環境下企業變革策略之研究-以台灣木工機械產業為例
The Study of Turnaround Strategies for Corporations Under Depressive Environment-The Case of The Taiwan Woodworking Machine Industry
作者: 洪肇志
Hung, Chao-Chih
關鍵字: http://etds.lib.nchu.edu.tw/etdservice/view_metadata?etdun=U0005-0207200716075000
木工機械
危機
變革徵候
變革策略
競爭優勢
出版社: 高階經理人碩士在職專班
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摘要: 本研究從台灣木工機械轉折環境下探討企業變革策略,在理論探討方面,根據相關文獻定義企業危機、企業轉折變革徵候及策略,並據以建立本研究之架構。在實證研究方面,本研究針對台灣木工機械產業景氣轉折下,成功企業所採取的變革策略進行探討,並與相對失敗企業變革策略相比較,以瞭解造成企業危機的內外部因素、對企業營運的影響程度及所採取之變革策略,並探討企業轉折變革後所產生的競爭優勢一般基礎。轉折變革過程中,個案公司基本要件較佳者較容易成功,顯示台灣木工機械業轉折變革成功企業在轉折變革前已具備ㄧ些成功基礎要件,其中發現轉折變革成功的企業,在技術面當中模仿與技術開發較失敗公司有較佳的基礎;在產品面當中成功轉折變革的企業,產品種類方面較失敗公司多;在市場面當中成功轉折變革的企業,業務人員與參展次數方面較失敗公司多。另外,轉折變革過程中,成功公司與失敗公司變革徵候的影響與強度相同,這代表木工機械業同質性相當高;成功轉折變革過程中,成功公司與失敗公司因應對策方面所投入的方向一致,只有在生產流程面,資源投入品牌與對外關係中之經銷商關係的強度較強。 關鍵詞:木工機械、危機、變革徵候、變革策略、競爭優勢
The Study of Turnaround Strategies for Corporations Under Depressive Environment-The Case of The Taiwan Woodworking Machine Industry Abstract This literatures, corporate crisis, corporate turnaround and strategies are defined. A conceptual framework is then established. Second, the framework is empirically tested. Taiwan''s wood machinery industry was exemplified to investigate the change strategies of successful companies in a turnaround environment, which were compared with those of the failing companies. From these analyses, the internal and external factors of crisis, the impact of crisis on corporate operation and corporate corresponding strategies were revealed. In the process of turning around, the companies fulfilling basic requirements were more likely to succeed. For the successful companies, on the perspective of technique, imitation and technique development played a part. In terms of product, more product categories were developed in the successful companies. For marketing, the successful companies were more likely to engage in exhibitions. Additionally, the effects and their magnitudes were almost the same for both successful and failing companies, indicating the homogeneity among companies in the industry of wood machinery. 【Key words】:Woodworking machine, Corporate crisis, Turnaround, Change strategies, Competitive advantages
URI: http://hdl.handle.net/11455/24292
其他識別: U0005-0207200716075000
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