Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/24311
標題: 即時促銷資訊行動應用系統之設計
The Design of Real-time Promotion Mobile Application
作者: 胡青怡
Hu, Ching-Yi
關鍵字: 行動商務
promotion service
即時服務
促銷資訊服務
行動應用程式
real-time service
mobile commerce
mobile application
出版社: 資訊管理學系所
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摘要: 隨著經濟起飛;國人的生活水準也逐漸提高,大型購物中心成了人們平時從事休閒活動的場所之一,不論是逛街或是觀賞展覽,購物中心提供了多元的休閒方式讓更多家庭能夠前往參與。其中,促銷活動更是消費者前往購物中心的主因之一,然而在寬廣的購物中心內,消費者可能會不清楚目前有哪些商品正在促銷,或是有哪些活動或展覽正在舉行。為了解決此種狀況,本研究欲將購物中心內之促銷及活動資訊即時的提供給消費者,而考量到目前智慧型手機普及率逐漸提高,隨時隨地獲取資訊取代了舊有的紙本廣告宣傳單或以桌上型電腦蒐集資訊後再攜帶出門等不便利,故本研究將即時提供資訊之概念結合了Android作業系統,發展出即時促銷資訊之行動應用系統,希望能解決消費者位於購物中心內卻不知目前有何促銷或活動等問題;為了瞭解消費者的需求,本研究探討了消費者行為及購物決策等相關概念,希望藉由系統輔助消費者之購物過程,故加入了不同功能的子系統以減少消費者於購物過程中付出之時間及心力。而為了驗證此系統對消費者而言是否有實質上之幫助,本研究以問卷的方式了解受測者對於此系統之觀感,問卷結果也顯示本系統提供之資訊及功能對購物中心內之消費者而言確為有用,且消費者也願意使用此系統,可見本系統的確能在消費者的購物過程中提供適當的幫助,並讓消費者有更佳之購物經驗。
Nowadays, our living standards and economic capacity has risen. Shopping mall becomes a major place for leisure and entertainment, which is not only a place for shopping, but also a venue for functions, activities and exhibition. Promotion is one of the reasons to attract consumers enter a shopping mall. However as consumers enter a broad shopping mall; they might not know whether there are promotions or activities under way. Consider of the above situation, the target of this research is trying to let consumers know all the promotional and activity information. Besides, the penetration rate of smart phone has gradually increased; therefore we intend to display the latest information by smart phone. To understand consumers’ requirements and assist them with their purchasing process, this research surveyed many factors such as consumer behavior and consumer purchase decision, and set up our proto-concept. After build up the system prototype, questionnaires were designed to collect reflections of the design. The result shows that most of the respondents are positive toward the system. It reveals that the vast majority of respondents think the application is useful and show high willingness to use. We hope this tool can help consumers save their time and efforts on purchasing process and can provide them better shopping experiences.
URI: http://hdl.handle.net/11455/24311
其他識別: U0005-1007201316241900
文章連結: http://www.airitilibrary.com/Publication/alDetailedMesh1?DocID=U0005-1007201316241900
Appears in Collections:資訊管理學系

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