Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/24459
DC FieldValueLanguage
dc.contributor林怡君zh_TW
dc.contributorYi-Chun Linen_US
dc.contributor陳心懿zh_TW
dc.contributorShin-Yi Chenen_US
dc.contributor.advisor林金賢zh_TW
dc.contributor.advisorChin-shien Linen_US
dc.contributor.author陳恒毅zh_TW
dc.contributor.authorChen, Heng-Yihen_US
dc.contributor.other中興大學zh_TW
dc.date2008zh_TW
dc.date.accessioned2014-06-06T07:22:57Z-
dc.date.available2014-06-06T07:22:57Z-
dc.identifierU0005-3007200707440300zh_TW
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dc.identifier.urihttp://hdl.handle.net/11455/24459-
dc.description.abstract多層次傳銷是否是現在社會創業的好機會,成功的傳銷商應具備怎樣的人格特質條件與事業團隊的經營模式,是本研究所欲探討的題旨。從探討人格特質因素與經營績效的關係,加入團隊氣候因素的影響,嘗試驗證其中的中介效果,本研究得出以下結論: 一、多層次傳銷傳銷商的人格特質對經營績效有顯著影響;然而團隊氣候在人格特質與經營績效的中介效果上,除了與內外控傾向方面保持正相關外,其餘卻無顯著配適性關係。 二、多層次傳銷團隊中傳銷商成員的人格特質差異性對團隊經營績效並無顯著影響,然而組織中的團隊氣候對此關係則有部分中介效果。 三、團隊氣候對人格特質與經營績效間的關係,無論從個人層次或團隊層次而言,無明顯干擾效果,卻都與經營績效有顯著關係。 而在管理意涵上,本研究的樣本分析中確實透露出「領袖型」、「成就型」與「智慧型」,再加上屬「內控性傾向」者,尤其是「領袖型」與「成就型」人格者比較有成功的機會,可為有意加入傳銷事業活動者,或徵員招募有潛力的下線事業夥伴者之參考。 而在研究建議上,本研究針對多層次傳銷組織所進行的問卷資料蒐集上,必須克服問卷填答情境的會場效果的偏誤現象,同時也要得到更具有影響力的主管機構協助與傳銷事業公司行政上的配合,方能事半功倍取得可觀的分析資料,讓研究成果更具價值。 此外,人格特質學說與測量工具繁多,相關議題的後續研究應先釐清研究對象與題旨關連性,再慎選適當的理論依據與工具。本研究中針對人格特質第一部分所萃取的因素,與相關人格型態理論的契合度與運用,期待後續的延伸研究與發展。zh_TW
dc.description.abstractWhether there is opportunity for entrepreneurship in a multi-level marketing (MLM) business, and how an MLM success story tells requisitions of winning personality and managerial competence in team building formulate the core thesis of this research. From exploring the correlation between personality and business performance with the team climate measurement as the moderator, this research concluded with the following: 1. There was significant relationship between an MLM distributor's personality and his/her performance; however, besides the fit in locus of control respect, team climate would not exactly break in such relation. 2. The variety of members' personalities in an MLM team was not significantly correlated to the team performance; however, the construct of team climate had significant interference in the relationship in between. 3. The relationship between member's personality and his/her performance would not necessarily be interfered by the team climate, either from the individual or the team level respect. The analytic results of the research would suggest that distributors and the candidates of “the Challenger,”“the Achiever” and “the Investigator,”along with the “Internals” personalities have better chances to be successful, and would be worth evaluating in the MLM participants and team partners selection. For the managerial implications and recommendations by this research, the future researchers must deal with the difficulties in conducting surveys among MLM's and their distributors, like the bias of data collected at a conference or workshop, and the reluctances of answering or filling survey questions. By fetching assistances and supports from the MLM administrative body, as well as from the MLM company''s executing authority for the task of completing data collection in MLM organizations are really essential to a research''s comprehensiveness. Finally, in the study of personality, there are so different theories and applicable tools in psychometric appraisal, a researcher relating to such field must first verify whether theories referred and tools deployed fit in the thesis. Though it was not anticipated, in this research factors rendered by the Big-Five strains could then be extracted through Principal Component Analysis for Eigen-value, and then come out a 7-factor derived constructs, which so closely resembled those stated in the Enneagram. Nonetheless, future researchers may be worth exploring whether it is coincidentally happened or destined in the personality studies. Key words: MLM, personality, team performance, team climate, Enneagramen_US
dc.description.tableofcontents目次 第一章 緒論 1 第一節 研究背景與動機 2 第二節 研究目的 5 第三節 研究流程 5 第二章 文獻探討 7 第一節 多層次傳銷的起源 7 第二節 多層次傳銷的創業機會與傳統事業 8 第三節 多層次傳銷高階傳銷商的人格特質 10 第四節 團隊氣候 15 第五節 團隊經營積效 20 第三章 研究設計與方法 22 第一節 研究架構與假設 22 第二節 多研究對象與抽樣方法 23 第三節 研究變項之操作性定義與因素分析 24 第四節 研究樣本及衡量變項的信度、因素分析 26 第四章 研究結果 32 第一節 個人層次分析 32 第二節 團隊層次分析 37 第五章 研究結論與建議 41 第一節 研究結論 41 第二節 研究限制與建議 44 參考文獻 中文部分 45 英文部分 46 附錄一 研究問卷 49 附錄二 人格特質主成分分析法萃取因素特徵值結果 53 附錄三 與成功者對談之提問命題 54 圖表目次 圖1.1 研究流程 6 圖2.1 九型人格(Enneagram)基本架構圖 13 圖2.2 團隊氣候形成構面 17 圖3.1 研究架構 22 表1.1 台灣地區報備之多層次傳銷公司活動概況 3 表1.2 台灣地區多層次傳銷事業93~94年營運概況表 4 表2.1 Costa & McCrae五大人格特質因素的意義簡表 12 表2.2 九型人格型態簡要說明 14 表3.1 團隊氣候構面信度分析 25 表3.2 團隊經營績效問卷題項敘述與信度分析 26 表3.3 樣本特性分析表 27 表3.4 人格特質構面之因素分析、信度分析 29 表3.5 團隊氣候集群分析 30 表4.1 個人層次變項相關分析表 34 表4.2 人格特質對團隊經營績效層級迴歸分析結果 35 表4.3 內外控傾向對團隊經營績效層級迴歸分析結果 36 表4.4 團隊層次變項相關分析表 38 表4.5 團隊人格特質變異程度對團隊經營績效層級迴歸分析結果 39 表4.6 團隊內外控傾向變異程度對團隊經營績效層級迴歸分析結果 40zh_TW
dc.language.isoen_USzh_TW
dc.publisher高階經理人碩士在職專班zh_TW
dc.subjecthttp://etds.lib.nchu.edu.tw/etdservice/view_metadata?etdun=U0005-3007200707440300en_US
dc.subject多層次傳銷zh_TW
dc.subject人格特質zh_TW
dc.subject團隊經營績效zh_TW
dc.subject團隊氣候zh_TW
dc.subject人格型態zh_TW
dc.title人格特質與團隊氣候在多層次傳銷組織的配適探討zh_TW
dc.titleExploring the Fit Between Personality and Team Climate In Multilevel Marketing Organizationsen_US
dc.typeThesis and Dissertationzh_TW
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