Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/28186
標題: 旅遊消費模型之估計
Modelling Tourism Consumption
作者: 王惠正
Wang, Hui-Cheng
關鍵字: Tourism Consumption
旅遊消費
exchange rates
Couplas
PSTR
匯率
Couplas
PSTR
出版社: 應用經濟學系所
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摘要: 21世紀以來亞洲國家的國際旅遊正在急速的成長,是最具有發展潛力的地區。國際遊客對於旅遊目的地之選擇常常受到匯率之直接影響,一直以來是備受爭議的議題,也因此想要透過Copula 為基礎的衡量方法來看匯率與國際旅遊人數的關係,甚至透過PSTR模型進一步找到匯率變動的關鍵點,提供旅遊業者與政策決策者的應變參考。此外,由於台灣有豐富的山區自然景觀,使得鄉村旅遊越來越蓬勃發展,對促進鄉村經濟發展有貢獻。最重要的是遊客對於景點規劃成果的反應與重遊的意願,才能突顯其價值。因此透過景觀美質評估了解遊客欣賞美景的角度,並透過tobit 模型確認遊客重遊意願的重要因素。
Growing Asian international tourism has been significant and helpful for economic improvement in the 21st century. It is argued that the decision regarding destination choice for international tourists would be influenced by the exchange rates among origin and destination countries over time. We want to find the Copula-based measures of dependence structure between international tourism demand and exchange rates in Asian countries and apply PSTR model to find dynamic nature of exchange rate change on change of international tourism. Therefore, this delivers important information that there are opportunities for tourism managers to focus their marketing efforts in preventing and offsetting potential harms for reduced demands. Furthermore, there is abundant natural-landscape of mountain area in Taiwan and it is suitable for tourists to have nature based tourism. Rural tourism is more and more prevailing, especially natural landscape tourism is widespread popular for tourists in Taiwan. The more important thing is visitors' response to planning outcome and lay stress on the value of nature based tourism. Through scenic beauty estimation, we understand a point of view that tourists appreciated the beautiful scenery , and confirm visitors revisit's important factors through tobit model.
URI: http://hdl.handle.net/11455/28186
其他識別: U0005-2201200910291200
文章連結: http://www.airitilibrary.com/Publication/alDetailedMesh1?DocID=U0005-2201200910291200
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