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A Study on the Management Strategies of Ecotourism
The purpose of this study was to discuss the agreement level and differences of management strategies for ecotourism between managers in public sectors and visitors. It was expected that the study results would provide management suggestions for public sectors in promoting and developing sustainable ecotourism. For achieving the study purpose, this study selected national park, national forest recreation area, and national scenic area as study areas. The questionnaire survey method was used to obtain the required data. The study samples were selected from staffs working for those three public sectors and visitors making their trips to the study areas. Through statistical analyses, the study obtained the following conclusions: 1.Managers in public sectors had the highest agreement level and feasibility judgment on the related management strategies of “education and learning” which was under the dimension of “visitor management”. However, they had a lower agreement level on the management strategy of “payment of established entrance fees and additional donations” which was under the dimension of “visitor management”. 2.There were significant differences in the agreement level of management strategies of “visitor management” dimension among managers of public sectors. However, they had consentaneous agreement levels on both strategic dimensions of “environment management” and “community management”. 3.Mangers with different characteristics, such as whether being a member of conservation society or not and the frequency of participating the related workshop of ecological conservation, would have significant differences in the agreement level of ecotourism's management strategies. 4.Visitors with different socio-economic background, purpose, motivation, and self-positioning would have different types of tourism tendency and different agreement level on management strategies. 5.Visitors making trips to different ecotourism areas would have different types of tourism tendency and different agreement level on management strategies. 6.There were significant differences in the agreement level of ecotourism's management strategies between managers and visitors, especially in the dimension of “visitor management”.
|Appears in Collections:||園藝學系|
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