Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/36524
標題: 休閒農村發展之研究-以鄉鎮聯合發展為例
The Study on the Leisure Rural Development -The Case of Rural Joint Development
作者: 廖雯玉
Liao, Wen-Yu
關鍵字: Leisure Rural
休閒農村
Leisure Farming
rural joint- development
休閒農業
鄉鎮聯合發展
出版社: 農村規劃研究所
引用: 參考文獻: 一、中文部份 1.王鑫,2003,關懷鄉土大地,幼獅文化事業股份有限公司 2.台中縣政府,2002,台中縣綜合發展計畫(第一次修訂)計畫書 3.交通部觀光局,2001,觀光政策白皮書,中華民國交通部觀光局 4.吳明敏,2003,全球化時代下的台灣農業,台灣智庫農業論壇 5.李永展,2004,新國土計畫體制下城鄉危機與城鄉整合,經建會等「國土規劃研討會論文集」 6.林上玉,2005,大甲耆老編之創作展系列-藺類風華再現,馨世代 生活‧文化‧藝術,財團法人裕珍馨文化基金會 7.林六合,2001,「2030台灣國土計畫體系」,黃氏出版社 8.邵廣昭,2006,國科會「 2006 年科學季特展:多樣性台灣」新聞稿 9.柯鄉黨,2004,現階段國土規劃之課題與展望,國土規劃論壇 10.洪忠修,2004,農村風貌與休閒農業發展之研究-以水里鄉與鹿谷鄉為例,研究論文 11.張隆盛,1993,我國永續發展的問題與挑戰,國家政策論壇季刊,春季號 12.陳華昇,2002,新世紀台灣中部地區整體發展的規劃與評估,國政研究報告 13.趙永茂、陳華昇,2003,行政區域重劃 均衡城鄉發展 14.經濟部中小企業處,2004,醉倒綠波,南投水果酒鄉產業經營輔導與空間型塑歷程紀錄,經濟部中小企業處 15.鄭先祐,2002,生態旅遊的基本主張與核心價值,應用倫理研究通訊,第二十四期 16.謝文豐,1998,「遊客對生態觀光環境知覺之研究—以恆春生態農場為例」,文化大學觀光事業研究所碩士論文。 二、英文部分 1.Buckley,R.,“A Framework for Ecotourism”,Annals of Tourism Research, 21(3), 661-669,1993. 2.Hvenegaard, G.T. and Dearden, P.,“Ecotourism Versus Tourism in a Thai National Park”, Annals of Tourism Research, 25(3), 700-720,1998 . 3.Mcintosh, R. W. et al., Tourism Principles, Practices, Philosophies, John Wiley and Sons, Inc.1995. 4.Miller, M. L., “The Rise of Coastal and Marine Tourism”, Ocean and Coastal Management, 20, 181-199,1993. 5.Orams, M. S., “Toward a More Desirable Form of Ecotourism”, Tourism management, 16(1), 3-8,(1995). 6.Wight, P. A., “North American Ecotourism Markets: Motivation, Prefe- rence, and Destination”, Journal of Travel Research, 34(1), 3-10,1996. 7.Ziffer, K. A., “Ecotourism: The Uneasy Alliance”, Conservation Intern- atioal, Ernst and Young,1989. 三、網路資源 1.台中縣政府網站http://tt.taichung.gov.tw/web/ 2.大甲鎮公所網站http://www.tachia.gov.tw/ 3.大安鄉公所全球資訊網http://www.taans.gov.tw/ 4.外埔鄉公所全球資訊網http://www.waiputcc.gov.tw/ 5.交通部觀光局http://www.taiwan.net.tw/lan/cht/index/index.asp
摘要: 觀光旅遊及休閒產業活動在國際間成長迅速,世界各國皆積極的加強各項觀光資源開發及行銷宣傳,期能吸引更多國際觀光客,增加外匯收入。台灣在加入WTO之後,農業面臨巨大衝擊,造成農村地區因農業經濟效益不足,必須整農業結構,適逢國人休閒時間的增加,休閒需求增大,農村地區紛紛轉型為以觀光、休閒為主的休閒農村。 台灣有319個鄉鎮,擁有豐富的人文資源、自然景觀資源、多樣性的物種生態資源,若再結合農村特有的農業、產業,將使得休閒活動的選擇更趨豐富與多元化,因此,農村地區無疑是從事觀光、休閒活動的最佳選擇。加上休閒農場與民宿的崛起,台灣各鄉鎮未來發展成休閒農村型態勢必成為趨勢。 本研就選擇台中縣大甲鎮與大安鄉為研究對象,針對休閒農村資源與發展課題運用SWOT及5W+1H做矩陣分析,再加入德國成功案例的發展策略與模式進行研究。 本研究歸納結論如下: 一、鄉鎮資源型態依活動性質可分類為一般娛樂型態、自然體驗型態、人文歷史體驗型態、農特產體驗型態。 二、鄉鎮休閒農村可發展成體驗型、渡假型、遊憩型、探訪型、知性型五種型態。 三、鄉鎮聯合發展休閒農村之策略則需有由地方提出願景,再由地方團隊及產業、政府、專業學者的團體互相支援與協商,建立發展項目的策略聯盟與機制。
Tourism and leisure industries grow up rapidly all over the world. In order to get more tourists and foreign exchange earnings, countries in the world have been developing tourism resources and advertisement in this field with great enthusiasm. After joining WTO, Taiwan has met great impact on its agriculture structure. This caused economics effect has not being good enough on rural regions recently. Meanwhile, the agriculture structure is needed to be re-structured. People get more and more leisure time these years, but the supply of leisure industries falls short of demand. Rural regions have been transferred into the operation of tourism and leisure farms. There are 319 townships with plenty of human culture resources and natural sightseeing spots. Rural regions would be the best choices for tourism and leisure if the various specialty of rural and agriculture could be combined. Because of the rising of leisure farms and Bed-and-Breakfast(Minshuku), it's the current of trend that the townships in Taiwan will develop into the style leisure rural form in the future. The two townships, Da-Jia and Da-An, had been chosen for this study. Using SWOT and 5W+1H for matrix analysis and focusing on rural resource and development. And we'll quote the development strategic of successful experiments and cases in Germany for this study. Generalized conclusions of this study are as follows: 1.According to activity styles, resource of township or rural regions can be divided into general amusement, natural sightseeing spots, human culture and historical interests and rural specialty observing and learning. 2.Township and leisure or rural villages can be developed into five styles as observing and learning, vacationing, tourism, visiting and sensibility. 3.The view point of tactic must be proposed by local and integrate the opinions and ideals of local teams, industries, government, specialists into a perfect tactic for rural joint development for leisure farms. And establish development items and strategic alliance and rules via supporting and discussing between groups.
URI: http://hdl.handle.net/11455/36524
文章連結: http://www.airitilibrary.com/Publication/alDetailedMesh1?DocID=U0005-0902200711063500
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