Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/36647
標題: 遊客對休閒農業規劃之遊憩體驗需求與滿意度研究-以南投縣竹山鎮富州休閒農業區為例
A Study on Tourists' Experience Demand and Satisfaction on Leisure Agricultural Planning - A Case Study on Fujhou Leisure Agriculture Area at Jhushan Township of Nantou County
作者: 劉倩茹
Liu, Chien-Ju
關鍵字: Leisure agriculture planning
休閒農業規劃
Tourist characteristics
Recreation demand
Satisfaction
遊客特性
遊憩需求
滿意度
出版社: 農村規劃研究所
引用: 一、中文部份 1.王小璘、張舒雅,1993,休閒農業資源分類系統之研究,戶外遊憩研究,6:1-30。 2.王俊豪,1993,休閒農園之遊客需求分析,台灣農業,29(1):47-64。 3.江榮吉,1989,休閒農業的經營與管理,發展休閒農業研討會會議實錄,227-236。 4.邱湧忠,2000,休閒農業經營學,台北:茂昌圖書有限公司。 5.段兆麟,2006,休閒農業-體驗的觀點,台北:偉華書局有限公司。 6.侯錦雄,1997,市民休閒生活態度與公園使用滿意度之相關研究,戶外遊憩研究,10(3):1-17。 7.徐光輝,1998,台灣休閒農業之消費者行為分析,國立台灣大學農業經濟研究所碩士論文。 8.孫樹根,1989,休閒農業概念的探討,發表於發展休閒農業研討會。 9.郭瓊瑩,2006,「新」農村規劃之價值重建-都市邊緣農村再生之契機與遠景模擬,農村規劃學術研討會論文集。 10.陳水源,1989,遊客遊憩需求與遊憩體驗之研究,戶外遊憩研究,1(3):56-79。 11.陳水源,1988,觀光地區評價方法,台北:淑馨出版社。 12.陳昭明,1981,台灣森林遊樂需求、資源、經營之調查與分析,國立台灣大學森林遊樂研究所碩士論文。 13.陳昭明,1988,戶外遊憩經營理念,戶外遊憩研究,1(2):3-4。 14.陳昭郎,2002,促進農業休閒發展,國政月刊,2(5):37-43。 15.陳昭郎,2003,休閒農場服務品質評估指標之研究,行政院農業委員會九十二年度科技研究計劃研究報告,國立台灣大學。 16.陳昭郎,2007,休閒農業概論,台北:全華圖書股份有限公司。 17.陳思倫、歐聖榮、林連聰,2002,休閒遊憩概論,台北:國立空中大學。 18.陳墀吉、陳桓敦,2005,休閒農業資源開發,台北:威仕曼文化。 19.蔡宏進,1993,鄉村發展的理論與實際,台北:東大圖書股份有限公司。 20.蔡麗伶譯,1990,旅遊心理學,台北:揚智文化。 21.賴美蓉、王偉哲,1999,遊客對休閒農業之認知與體驗之研究-以苗栗飛牛牧場為例,戶外遊憩研究,12(1):19-40。 22.賴瑞福,2005,遊客對休閒農業區之遊憩動機、體驗與滿意度之研究-以金針山休閒農業區為例,國立屏東科技大學森林系碩士論文。 23.鄭健雄,1997,休閒的哲學理念內涵暨分類,發表於休閒、遊憩、觀光研究成果研討會,台北:中華民國戶外遊憩學會。 24.鄭順璁,2001,大學生生活型態、休閒動機與休閒參考之相關研究,國立體育學院體育研究所碩士論文。 25.劉欽泉、陳瀅世,2005,建立休閒農業旅遊商品特色之研究,行政院農業委員會九十四年度科技研究計劃研究報告,台中健康管理學院。 26.蕭崑杉,1991,休閒農業區的教育宣導與解說標誌,休閒農業經營管理手冊,台灣省農會。 27.謝文凱,2004,遊客對休閒農場解說服務需求之研究:以宜蘭縣頭城休閒農場為例,南台科技大學休閒事業管理系碩士論文。 二、英文部分 1.Coppok, J. T., Duffield, B.S. & D. Sewwll, 1974, Classification and Analysis of Recreation Resources, In(ed), Resreational Geography, 231-258. 2.Crosson, P. R., 1992, Sustainable agriculture, Resources, 106. 3.Dorfman, P. W., 1979, Measurement and Meaning of Recreation Satisfaction. Environment and Behavior, 11(4):483-510. 4.Oliver, R. L., 1981, Measurement and Evaluation of Satisfaction Process in Retail Setting. Journal of Retailing, 57:25-48. 5.Driver, B.L., 1977, Item Pool for Recreation Experience Preferences, Fort Collins, CO: Rocky Mountain Forest and Range Experiment Station. 6.Lavery, N., 1975, The demand for recreation: A review of studies, Town planning Review, 46(2):185-200. 7.Mercer, E.P., 1973, The concept of reacreational need. Journal of Leicure Research, 5(1):31-45.
摘要: 休閒農業是結合產業特性與環境景觀的地方產業,但休閒農業區的規劃與一般的遊憩區不太一樣,休閒農業區具有豐富的自然景觀,提供農業生產,蘊含農村文化資源,因此在規劃時應兼顧農業生產、遊憩發展及環境景觀維護等。也因如此,休閒農業區的遊客特性與遊憩需求與一般遊憩區有所不同。本研究旨在探討休閒農業區中遊客特性與遊憩體驗需求度之間之關係,另外亦針對遊客對遊憩體驗後之滿意程度做調查研究。 南投縣竹山鎮富州休閒農業區以休閒農場聯合發展的模式規劃,因此本研究選擇以此為實證研究之基地,以問卷調查的方式了解遊客之社經條件、遊憩體驗需求度與遊憩體驗滿意度,回收之問卷以SPSS統計軟體進行分析,並對所得知結果加以討論並提出建議。 研究結果顯示,遊客特性的多元化會影響遊客的遊憩體驗需求度及滿意度。整體來說,農業體驗DIY、農場的環境整潔、農場景觀、景觀遊憩據點的文化教育性與維護狀況、導覽人員的解說內容與服務態度、自行車道的安全性、自行車行程的路線安排、連外交通的便利性是休閒農業區經營者應該重視的課題。
Leisure agriculture is one kind of local industries which are combined with industrial characteristics and environmental landscape. But leisure agriculture area is different from general recreation area, because it has abundant natural landscape, supply agricultural produce, and possess rural cultural resources. Hence the leisure agriculture area's plan must think about agriculture produce, recreation development, and environment protection. For this reason, the tourists' character and demand in agriculture area is also different from general recreation area. The purposes of the study are to investigate the relationship between tourists' characteristics and experience demand in leisure agricultural area. Besides, tourists' satisfactionof recreation experience will be surveyed. The Fujhou leisure agricultural area at Jhushan Township of Nantou County was planned by the mode of farms association. Thus this study chooses this place as a case study place. The tourists' social and economical condition, recreation experience demand and satisfaction were investigated by a questionnaire survey. The effective questionnaire was analyzed by the SPSS software. The results were well discussed and some suggestions were proposed. The result of study shows that the pluralism of tourists' characteristic will influence their recreation experience demand and satisfaction. In general speeking, the farms' owner in leisure agricultural area should pay attention to DIY planning in agriculture experiences, the neat farms' environment, farms' landscape, the cultural education and safeguards the state of recreation spots, guide's comment content and attitude, the security of the cycle path, the arrangement of bicycle journey, and convenience of communication.
URI: http://hdl.handle.net/11455/36647
文章連結: http://www.airitilibrary.com/Publication/alDetailedMesh1?DocID=U0005-1808200917054400
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