Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/42874
標題: (International Journal of Logistics Economics and Globalisation,01(3-4):282-297)A Marketing Paradigm for Successful Lean Implementation
作者: Rapinder Sawhney
Tzong-Ru Lee
Hsiao-Chen Wu
Shiou-Yu Chen
關鍵字: consumer behaviour
marketing models
selling lean
lean implementation
planning for change
change management
出版社: Switzerland:Inderscience Publishers 
URI: http://hdl.handle.net/11455/42874
Appears in Collections:行銷學系所

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