Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/42875
標題: (International Journal of Management and Enterprise Development,05(3):356-369)The Corresponding Strategic Marketing Mix to the Relationships between National Culture and Consumer Value
作者: Shiou-Yu Chen
Tzong-Ru Lee
關鍵字: enterprise
national culture
consumer perceived value
4Cs
strategic marketing mix
consumer value
differentiated marketing
customer loyalty
出版社: Switzerland:Inderscience Publishers 
URI: http://hdl.handle.net/11455/42875
Appears in Collections:行銷學系所

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