Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/42876
標題: (International Journal of Mobile Communications (IJMC),07(1):117-132)Adoption of Mobile Location-Based Services with ZMET
作者: Tzong-Ru Lee
Shiou-Yu Chen
Shiau-Ting Wang
Shuchih Ernest Chang
關鍵字: mobile LBS
location-based services
mobile communications
ZMET
Zaltman metaphor elicitation techniques
出版社: Switzerland:Inderscience Publishers 
URI: http://hdl.handle.net/11455/42876
Appears in Collections:行銷學系所

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