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標題: A Marketing Paradigm for Successful Lean Implementation
作者: Rapinder Sawhney
Tzong-Ru Lee
Hsiao-Chen Wu
Shiou-Yu Chen
關鍵字: consumer behaviour
marketing models
selling lean
lean implementation
planning for change
change management
出版社: Switzerland:Inderscience Publishers 
Appears in Collections:行銷學系所



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