Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/42912
標題: (Int. J. Management and Enterprise Development,05(3):356-369)The Corresponding strategic marketing mix to the relationships between national culture and consumer value
作者: Shiou-Yu Chen
Tzong-Ru Lee
關鍵字: enterprise
national culture
consumer perceived value
4Cs
strategic marketing mix
consumer value
differentiated marketing
customer loyalty
出版社: Switzerland:Inderscience Publishers 
URI: http://hdl.handle.net/11455/42912
Appears in Collections:行銷學系所

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