Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/42914
標題: (Int. J. Services and Operations Management,03(1):095-110)Using Optimization and simulation technology to apply marketing-Oriented concept for managing a supply chain
作者: Tzong-Ru Lee
Chung-Chieh Wu
關鍵字: supply chain management
SCM
customer-oriented marketing
optimisation
simulation
transportation
cost reduction
service quality
bottlenecks
customer purchasing
shopping centres
manpower assignment
customer satisfaction
出版社: Switzerland:Inderscience Publishers 
URI: http://hdl.handle.net/11455/42914
Appears in Collections:行銷學系所

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