Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/67366
DC FieldValueLanguage
dc.contributor.author萬鍾汶zh_TW
dc.contributor.author廖武正zh_TW
dc.contributor.author許人杰zh_TW
dc.contributor.author黃麗君zh_TW
dc.contributor.author黃炳文zh_TW
dc.contributor.author許素華zh_TW
dc.contributor.author陳海菁zh_TW
dc.contributor.other行政院農業委員會zh_TW
dc.date2006zh_TW
dc.date.accessioned2014-06-11T05:51:44Z-
dc.date.available2014-06-11T05:51:44Z-
dc.identifier94農科-2.1.3-糧-Z1(1)zh_TW
dc.identifier.urihttp://hdl.handle.net/11455/67366-
dc.description.abstract本研究將深入瞭解農民團體對國產品牌水果之經營狀況,分析運銷商及消費者對品牌水果的購買反應,研擬我國農產品的核心產品聯想要素與國產品牌定位策略,作為強化我國農產品品牌權益之基礎。同時,爲配合發展農產品品牌國際行銷,亦將研析農產行銷體系之專業輔導功能、建置農產行銷支援服務體系及農產行銷人才培育模式。zh_TW
dc.description.abstractThis project intends to develop effective brand fruits strategies for international marketing through investigating the behaviors of fruits marketers, grower groups, and consumers, as well as analyzing the management situation of brand fruits. In addition, this project is aimed to establish a supporting service system for regional fruits marketing. The current situations and obstacles of international marketing channels will be analyzed; then the coaching functions of fruits marketing and feasible ways of incubating agricultural marketing talents will be provided.en_US
dc.language.isozh_TWzh_TW
dc.relation.urihttp://grbsearch.stpi.narl.org.tw/GRB/result.jsp?id=1154634&plan_no=94%E8%BE%B2%E7%A7%91-2.1.3-%E7%B3%A7-Z1%281%29&plan_year=94&projkey=PG9410-1402&target=plan&highStr=*&check=0&pnchDesc=%E5%BB%BA%E6%A7%8B%E8%BE%B2%E7%94%A2%E5%93%81%E7%8F%BE%E4%BB%A3%E5%8C%96%E8%A1%8C%E9%8A%B7%E9%80%9A%E8%B7%AF%E8%88%87%E5%93%81%E7%89%8C%E7%AD%96%E7%95%A5%E4%B9%8B%E7%A0%94%E7%A9%B6en_US
dc.subject應用研究zh_TW
dc.subjectBranden_US
dc.subject農產運銷zh_TW
dc.subject品牌zh_TW
dc.subject品牌策略zh_TW
dc.subject水果行銷zh_TW
dc.subject品牌形象zh_TW
dc.subject隱喻誘引技術zh_TW
dc.subject品牌權益zh_TW
dc.subject產品聯想zh_TW
dc.subject自由聯想zh_TW
dc.subject支援服務體系zh_TW
dc.subject行銷輔導zh_TW
dc.subjectBranding Strategyen_US
dc.subjectFruits Marketingen_US
dc.subjectBrand Imageen_US
dc.subjectZaltman Metaphor Elicitation Techniqueen_US
dc.subjectBrand Equityen_US
dc.subjectProduct Associationen_US
dc.subjectFree Associationen_US
dc.subjectSupporting Service Systemen_US
dc.subjectMarketing Consultingen_US
dc.title建構農產品現代化行銷通路與品牌策略之研究zh_TW
dc.titleA Study on Establishing Modernized Marketing Channels and Developing Brand Strategies for Agricultural Productsen_US
dc.typeResearch Reportszh_TW
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