Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/69481
標題: Adoption of mobile Location-Based Services with Zaltman Metaphor Elicitation Techniques
作者: Lee, T.R.
Chen, S.Y.
關鍵字: Location-Based Services
LBS
mobile communications
Zaltman Metaphor
Elicitation Techniques
ZMET
technology acceptance model
web site
consumer
perceptions
behavior
trust
usage
期刊/報告no:: International Journal of Mobile Communications, Volume 7, Issue 1, Page(s) 117-132.
摘要: The Location-Based Services (LBS) through wireless pervasive devices at right place and right time could be beneficial to both businesses and their customers. However, the adoption rates of LBS are far from satisfactory, implying that there might be some factors keeping the potential users away from using LBS. This research integrated a qualitative method, Zaltman Metaphor Elicitation Techniques, with the quantitative questionnaire survey to elicit and validate underlying factors which influence potential users' attitude and intentions toward LBS. Our findings can be referenced by service providers for designing and developing successful business applications to catch the revolutionary opportunity and benefit of LBS.
URI: http://hdl.handle.net/11455/69481
ISSN: 1470-949X
文章連結: http://dx.doi.org/10.1504/ijmc.2009.021675
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