Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/81508
標題: A Study of Visitors' Behavior in Tung-Shih Forest Station
東勢林場遊客行為之研究
作者: 歐聖榮
Sheng-Jung Ou
傅克昌
浦心蕙
Ker-Chang Fu
Hsin-Hui Pu
關鍵字: Crowding perception
擁擠感
Agricultural tourism
Factor analysis
Cluster analysis
Recreation motivation
Recreation experience
休閒農業
因素分析
簇群分析
遊憩動機
遊憩體驗
摘要: 本研究主旨在探討東勢林場之遊客行為。以遊憩動機、體驗、擁擠感、和休閒農業等理論基礎設計問卷,以因素分析、簇群分析等統計技術分析結果。結果顯示遊客動機不同,對經營管理之態度則有差異;而遊客之擁擠知覺亦因假日或非假日之不同而有所差異。
The main purpose of this study was to understand the visitors' behavior in Tung-Shih Forest Station. The questionnaire was designed based on the theories of recreation motivation, recreation experience, crowding perception, and agricultural tourism. Factor analysis, cluster analysis, t-test and one-way ANOVA were used to analyze the data. The results indicated that visitors' attitude for management was influenced by their motivation, and their crowding perception was different between holidays and non-holidays.
URI: http://hdl.handle.net/11455/81508
ISSN: 0255-5921
Appears in Collections:第17期
園藝學系

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