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|標題:||Analysis of the Integrated Rural Tourism in Huashan Area of Gukeng Township|
|關鍵字:||Integrated Rural Tourism (IRT)|
Rural tourism could promote the development of rural villages effectively. The study aimed to understand out the present state of the rural tourism activities in Huashan area. Based on the conceptual model of the Integrated Rural Tourism (IRT), semi-structured interview was made with the relevant stakeholders; including the tourism operators, local residents, tourists and associations. The result revealed that the associations for organizational context had the most interests on the criteria, the tourism operators and the local residents for production and impacts involved had similar interests, and the tourists for consumption had the least interests among the 4 groups of relevant stakeholders. Combining the IRT and the strategic fit was concerned with the conflicts of interest and the participation of the stakeholders. Realizing their cooperation and competition just enabled the optimal use of resources, the effective management, and the protection and promotion of the local resources under the laws and regulations. Therefore, we suggest integrating the internal and the relevant stakeholders, empower the local communities, provide preferential schemes and subsidization programs by the public sectors, and guide actively the local organizations to know the laws and regulations well. It must develop the local tourism and enhance the quality of life in the rural village. The next is to use the resources properly and strengthen them. For instance, after the establishment of the brand of the Gukeng coffee, other agricultural products and cultural resources add their complementarity and stress the endogeneity. Considering the natural conditions of the Huashan area, the stable development is recommended to provide more excellent quality of tourism. And then, networking the relevant stakeholders and embedding the local resources attained to the sustainability of rural tourism and earned the maximum benefits.
|Appears in Collections:||第37卷 第02期|
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