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The Impact of the Cooperation between the Members in the Countervailing Alliances on the Competition in the Inter-Alliance and Intra-Alliance
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|摘要:||In this quick-changing environment, a firm can`t operate all the mechanism by themselves. Therefore, cooperating and forming alliances with someone who has complementary resources or capabilities become one of the most recent trends. To get some special and rare resources and capabilities, cooperating with the competitors become more popular, and it`s so called the 'co-opetition'.
Our study choose two major countervailing shipping alliance that include six shipping firms. We use Cyber Shipping Guide database to collect shipping firm's news from 2003 to 2010 and classify the actions of the global container shipping companies into 24 different categories. Finally, we have collected 4,136 news for analysis, and 192 for the research samples.
The empirical finding shows: (1) When focal firm cooperating with the members of countervailing alliance, it will reduce the Inter-Alliance competition ; (2) when focal firm cooperating with the members of countervailing alliance, it will increase the Intra-Alliance competition and (3) both Inter-Alliance and Intra-Alliance competition will decrease the focal firm`s performance.
In summary, our study completing the gap of previous search of strategic alliance by examining how the firm-level behavior will influence the alliance-level behavior.|
在現今詭譎多變的環境中，廠商難以以一己之力完成所有運作機制。因此，與具有互補性資源及能力之夥伴組成策略聯盟為現今之趨勢。而由於獨特資源取得之需求，與其他競爭者合作來獲得競爭優勢的策略愈趨盛行，亦即所謂的「競合關係」。也就是說，廠商與合作夥伴之間，可能同時為對手聯盟之敵對關係，以及合作之夥伴關係；對於焦點廠商之聯盟內成員亦然。本研究以動態競爭概念為基礎，將競合觀點延伸至個體廠商層級以及策略聯盟層級，探討兩對手聯盟之成員相互合作所造成之影響。 本研究鎖定全球定期貨櫃航運兩主要之對手聯盟共六家廠商為研究樣本，並從日本航運資料庫Cyber Shipping Guide蒐集2003-2010年各家廠商與兩策略聯盟之行動新聞進行資料分析。最後，本研究由7,825筆新聞資料中，擷取4,136則符合本研究主題之新聞進行分析與討論，研究樣本為192筆。 本研究主要在探討當焦點廠商與對手聯盟之成員合作之情況下，對於兩策略聯盟之競爭情況之影響；以及對焦點廠商聯盟內之成員間競爭情況之影響。實證結果顯示：(1) 與對手聯盟成員合作次數愈多，兩策略聯盟之競爭愈低；(2) 與對手聯盟成員合作次數愈多，聯盟內成員競爭愈高；(3) 對手聯盟之競爭性行動與聯盟內成員之競爭性行動對焦點廠商績效有負向影響。 綜上所述，本研究透過同時研究個體層級以及聯盟層級，探討個體廠商之行為如何影響聯盟層級之行為，以補足策略聯盟理論較不足之部分。此外，本研究也提供廠商在採取合作行動之實務建議，提供廠商採取合作行動之思考方向。
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