Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/92517
標題: 影響環境行為之因素探討及策略意涵
Factors Influencing Environmental Behavior and Strategic Implications
作者: Chih-Hung Feng
馮志宏
關鍵字: 環境知識
環境態度
習慣行為
環境行為
Environmental knowledge
Environmental attitude
Habitual behavior
Environmental behavior
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摘要: The aim of this study is to examine the influences of environmental knowledge, environmental attitude and habitual behavior on environmental behavior. Stratified sampling following the age and gender distributions of the population in three metropolitan areas in Taiwan was applied in conducting the survey. Total valid sample were 481. Structural Equation Model (SEM) and probit model are utilized to estimate the influence of each factor. The results demonstrate that environmental knowledge and habitual behavior have positive influences on environmental behavior. Environmental attitude has mediation effect between environmental knowledge and environmental behavior. The general public has a strong tendency toward recycling but possesses a relatively slight tendency toward materialization and consumerism. The findings provide implications that information disseminated to encourage the general public to take actions and to be environmentally friendly cannot be overemphasized. Especially, waste avoidance and conservation in consumption need to be strengthened in attitudes to reduce the impact of materialization to the environment. People may be aware of seriousness in environmental issues, but only when they have learned the importance in changing their habitual behaviors and how these changes can help with environmental sustainability, the value of being environmentally friendly is acknowledged and pro-environmental behavior is formed into a lifestyle.
全球暖化、森林砍伐、空氣汙染以及水污染等環境問題日益嚴重下,使得近年來環境保護相關議題與研究也普遍受到重視與探討。而根據過去文獻以及IPCC (Intergovernmental Panel on Climate Change) 調查更顯示出,這些問題其實與人們的行為息息相關,即指改變相關的環境行為是可以影響甚至減少環境問題。至於人們針對此議題的看法則根據環保署於2013年的調查顯示,台灣有八成以上的民眾對於環境保護持正面之態度,然而民眾的消費及生活習慣卻仍有很大的成長空間,也因此本研究想瞭解與探討有哪些因素會影響民眾採取環境行為,以及環境知識、環境態度與習慣行為如何影響環境行為。 本研究採用內政部戶政司之台灣三大都會區人口統計資料,依年齡及性別採用分層便利抽樣法,並用結構方程模型及Probit模型來分析變數間之關係;而有效樣本總計481份。 研究結果顯示:環境知識與習慣行為對環境行為有顯著正面影響,此外環境態度為環境知識與環境行為之中介變數。而環境行為的研究部分更顯示出,消費者較會選擇進行資源回收,反而較不會進行對環境有益的消費行為。至於本研究結果更提供幾點策略意涵:第一,環境知識是影響環境行為的重要因素,所以鼓勵大眾去保護環境的訊息依然是必要的推廣方法。第二,增強節約消費及避免浪費行為之態度,能減少物質慾望對環境所產生之影響。第三,就算消費者開始認知到環境開始惡化,但只有當他們開始瞭解改變習慣有助於環境永續時,他們才會真正付諸行動,甚至將其融入生活習慣之中。
URI: http://hdl.handle.net/11455/92517
文章公開時間: 2016-08-31
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