Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/98275
標題: 科技農業應用之商業模式探討-以LED植物工廠為例
A study on the business model of agricultural technology applications:A case of the LED plant factory
作者: 陳汶瑄
Wen Hsuan Chen
關鍵字: 商業模式
植物工廠
科技農業
光電產業
business model
plant factory
science and technology agriculture
optoelectronics industry
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摘要: 本研究旨在探討光電產業之發展概況以及近年科技農業之發展趨勢,並以光電產業中LED照明設備應用於植物工廠之現況與未來發展為研究對象,採用評估研究,透過商業模式分析,了解目前市場結構與未來潛在商機,展開LED人工光源植物工廠之商業模式畫布,以提供有意投資或經營植物工廠之業者參考。透過文獻資料探討、次級資料分析法,以及商業模式九宮格要素分析等研究方法,依商業模式通用架構之三大模式與九大要素,歸納總結LED人工光源植物工廠之商業模式,並就光電產業與農業之面向,提出經營方向之建議。 主要結果指出從產業面向探究植物工廠未來發展,就光電產業而言,主要收益來源為輸出廠房設備及建置技術移轉,除設備建置與銷售外,可與生技業結盟或轉投資;就農業而言,植物工廠宜善用計畫生產之優勢,促進農產供需平衡及緩解產業從業人口老化及勞動力不足等問題。植物工廠宜著重產品之推廣及通路之經營,並與一般農業市場區隔化,發展利基產品,生產高經濟作物及易受天災影響或不利自然環境生長之作物,以利市場拓展及提升產值。
The purpose of this study is to explore the development of the optoelectronic industry and the development trend of science and technology agriculture in recent years. The research on the current situation and future development of LED lighting equipment in the optoelectronic industry is applied to the research and development of business models. Market structure and potential business opportunities in the future, launch a commercial model canvas for LED artificial light source plant factories to provide reference for those interested in investing in or operating plant factories. Through literature research, secondary data analysis, and business model Jiugongge element analysis and other research methods, according to the three models and nine elements of the common model of business model, sum up the business model of LED artificial light source plant factory, and on the optoelectronic industry with the direction of agriculture, it proposes business direction. The main results point out that the industry is oriented towards exploring the future development of plant factories. As far as the optoelectronics industry is concerned, the main source of revenue is the transfer of output plant equipment and construction technology. In addition to equipment construction and sales, it can form alliances or transfer investments with the biotechnology industry; As far as agriculture is concerned, plant factories should make good use of the advantages of planning and production, promote the balance of supply and demand of agricultural products, and alleviate the problems of aging population and labor shortage. Plant factories should focus on product promotion and access management, and separate from the general agricultural market, develop niche products, produce high-yield crops and crops that are susceptible to natural disasters or adverse natural environment growth, in order to facilitate market expansion and increase production value.
URI: http://hdl.handle.net/11455/98275
文章公開時間: 10000-01-01
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