Browsing by Author 魯真

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Showing results 8 to 27 of 58 < previous   next >
Issue DateTitleAuthor(s)Text
-Female Chinese consumer values towards marketing of organized religion as brand: The case of LDS & Tzu Chi程意雯; Chen, Yi-Wen-
-Fluid Milk Consumption Structure and Product Attribute PerceptionsChiang, Shin-Ying; 姜世英-
-The Influence of Brand and Advertising Cognition on Brand Switching BehaviorChang, Wei-Hsien; 張維纖-
-Influences of Body Image and Sociocultural Attitudes towards Appearance on Apparel Information Search for Generation Y Female Consumers洪彩綾; Hung, Tsai-Ling-
-Influences of Country of Origin and Consumer Ethnocentrism on Brand Preferences粘漢鵬; Nien, Han-Peng-
-Influences of Family Communication and Lifestyles on Purchasing Decisions among Young Adults in Taiwan張凱鳴; Chang, Kai Ming-
-The Influences of the Measurement and Criteria of Relibility and Validity on Strategic Marketing Analyses魯真-
-Information used in food shoppers’ vegetable purchasing decisions in Chinese societies魯真; Jane Lu Hsu; Charlene W. Shiue; Kelsey J.-R. Hung
-The Relationship among Certification Label Cognition, Health Belief, Message Credibility, and Purchase Behavior toward Health FoodsWu, Yi-Ting; 吳依亭-
-Studies on Marketing Channel, Marketing Cost and Consumers' Behavior of Major Imported Agricultural Products李皇照; 陳淑恩; 徐純慧; 陳章真; 黃韶顏; 萬鍾汶; 魯真-
-創新型消費者之數位圖書館訊息搜尋行為張嘉晏; Chang, Livia Chia-Yen-
-台灣主要水果市場之動態分析蘇志倫; Su, Jyh-Luen-
-台灣年輕族群參與澳洲打工度假之經驗與自我能力提昇Lu, Mei-Hui; 呂美慧-
-台灣農產品進口政策偏好之經濟分析徐源清; Hsu, Yuan-Chinh-
-大眾科學素養與科學傳播之研究魯真; 華健; 王俊權-
-家庭溝通模式對青少年購後抱怨行為之影響及服務失誤補救偏好分析邱瑋婷; Chiu, Vikki Wei-Ting-