Browsing by Author 蕭仁傑


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Issue DateTitleAuthor(s)Text
-The advertising effects of picture metaphor in marketing communication strategy- An example from Laptop's advertisement陳盈竹; Chen, Ying-Chu-
-The Marketing's Role and Function of Non-profit Organization in Children's book Market: An Empirical Study of Storytelling Associations in Tai-Chung Area.Hsin-Tung; 陳昕彤-
-Research of Marketing Models of Microentrepreneurs: Case Studies of Beauty Salons Owned by Women陳淑惠; Chen, Shu-Hui-
-A Study of the Relationship among Service Failure, Service Recovery and Consumer Behavior Intention魏怡珍; Wei, Yi-Chen-
-A Study on Service Quality of Large-Scaled General Merchandise in Metropolitan AreaHan, Yao-Yi; 韓耀逸-
-Utilizing Marketing Communication Strategies and Integrating the Concept of Environmental Protection and Cultural of Forest Products to Promoting Regional Tourism Development (II)蕭仁傑-
-不同通路促銷方式對品牌評價及購買意願差異性之研究-以速食麵為例陳瑞鎮; Chen, Jui-Jen-
-以公益活動與動機之觀點探討預購行為─以女性消費者為例羅鳳儀; Lo, Feng-Yi-
-以反應層級模式中之AIDA模式探討整合行銷溝通策略之研究-以表演藝術產業為例楊舜雯; Yang, Shun-Wen-
-以自組式木工教學活動推廣休閒旅遊之研究徐俊雄; Hsu, Chun-Hsiung-
-企業對運動贊助考量因素之研究張啟帆; Chang, Chi-Fan-
-健檢中心服務品質與再購意願之研究-以台中某健診中心為例陳權成; Chen, Chuan-Cheng-
-內部行銷在非營利組織中之研究 ─以主婦聯盟生活消費合作社的組織溝通為例王藝涵; Wang, Yi-Han-
-公司達成銷售績效相關因素之研究 -以台灣地區醫療器材產業為例蘇方顥; Su, Fang-Hao-
-分眾的大眾、大眾的分眾-智慧型手機消費者品牌認知與區隔之研究王禎文; Wang, Jane-Wen-
-利用in vitro 細胞培養和組織培養方式探討高滲透壓環境對廣鹽性硬骨魚鰓上細胞之影響董彥廷; Tung, Yen-Ting-
-博奕專區與都市行銷之相關性研究郭肇基; Kuo, Chao-Chi
-博物館影響消費者購買文化商品之行為意圖研究-以台灣地區為例邱上恩; Chiou, Shang-En-
-台中市中部橫貫公路觀光吸引力之研究曹忠猷; Tsao, Chung-Yu-
-台南鹽分地帶特色農產品發展策略之研究李佳熹; Chia-Shi Li