Browsing by Author 鄭菲菲


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Issue DateTitleAuthor(s)Text
-The Application of Advertising Messages in Search and Experience Products Based on Rational and Emotional Appeals陳柏憲; Bo-Shian Chen
-Debiasing the framing effect: The effect of warning and involvement鄭菲菲; Cheng, F.F.; Wu, C.S.-
-Determinants of users' intention to adopt wireless technology: An empirical study by integrating TTF with TAMYen, D.C.; 鄭菲菲; Wu, C.S.; Cheng, F.F.; Huang, Y.W.-
-An Exploratory Study on the Effect of Consumer Motivations on EWOM Intention in Virtual Communities許哲維; Che-Wei Hsu
-Exploring the Effect of Service Recovery Strategy on Internet Consumers' Satisfaction, Loyalty and Word-of-Mouth Intention傅怡齡; Yi-Ling Fu
-Exploring the Fitness Effect between Product Category, Retailer Sales Promotion and Individual Product Sales Promotion Strategies on Consumers' Purchase Intention, Perceived Risk and Perceived Quality in Online Retailing Industry許喻淳; Yu-Chun Hsu
-The Impact of Online Store Quality on Customer Satisfaction, Trust, and Repurchase Intention陳思璇; Chen, Szu-Hsuan-
-The Influence of Buyer, Seller, and Platform Factors on Trust: The Moderating Effect of Facebook Fans-page Performance蔣忠恕; Chung-Shu Chiang
-Marketing Communication and Marketing Mix Elements on online brand Equity蕭諺; Hsiao, Yen-
-The matching advertisement effectiveness research of different product categories with Internet advertisement formats葉能榕; Yeh, Neng-Jung-
-The Promotional Strategies in Social Networking Sites of Three Industries on Facebook Fan Pages粘詠晴; Yung-Ching Nien
-The Relationship between Website Interactivity and User Satisfaction: Focus on Content-based Website蘇裔文; Su, I-Wen-
-Stickiness on Mobile Instant Messaging (MIM) Service: Consumption Value Theory, Flow, and Social Influence Theory Perspective林加敏; Chia-Min, Lin
-The influence of learning style on satisfaction and learning effectiveness in the asynchronous web-based learning system鄭菲菲; Fei-Fei Cheng; Chui-Chen Chiu; Chin-Shan Wu; Der-Chian Tsaih
-中小型網路商店規模與實體設施整合程度之研究-以遞送成本角度觀之柯菀湘; Ke, Wan-Siang-
-以知覺公平觀點探討網購心理契約違背、服務補救對消費者滿意度及重複購買意願之影響詹濡銀; Chan, Ru-Yin-
-公營事業民營化關鍵成功因素之探討-以台灣人壽為例吳其錫; Wu, Chi-Hsi-
-咖啡製造商對通路商關係行銷策略之研究 : A品牌咖啡與通路商雙向觀點Yung Shan Chien; 簡于姍
-工作壓力、人格特質、成人學習動機與工作滿意度關係之研究Wen-Hung Huang; 黃文宏
-廣告訴求、需求層級與產品類別對消費者購買意願之影響Jin-Xian Lai; 賴錦賢