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The Research of Cross-Strait cultural strategies and identities in Globalization
In this time of globalization, connection between people becomes closer and the development of the world becomes more complete as economic and information spreads internationally. The relationship between mainland China and Taiwan has been alleviated and open the gate of exchanging in 1970th and 1980th, promoting culture interaction and seepage through communication media. But the problems caused by globalization, such like wealth unfairly distribution or cultural, environ-
mental protection, arise revolt and call for localization at each place. As a result, we are in time of “approval crisis.” When the identities to nationalism of cross-strait meet, what will happen? That is the main topic of this paper.
This research discuss about cultural globalization, cultural ideology, cultural strategy, and cultural identity through material, system, and spirit terms. In terms of material, both cross-strait were affected by cultural globalizing on consuming, language usage, and mass culture because of living convenience and entertainment. In terms of system, cultural strategies between cross-strait were controlled by politic outstanding person culture ideology, changing frequently for different politic benefit. The cultural approval goal constructed by governments has earned both reward and confliction.
As long time affected by democracy and freedom, in Taiwan, government cultural strategies has been modified frequently under public opinion, but the mutual recognition of Taiwan cultural ideology and cultural identities has being constructed hardly. Mainland China pursues for the ideal of China with wealth and strength beyond any other price, and spread Chinese culture all over the world with their economic superiority. Due to the effect of globalization, cross-strait have developed cultural industrialize strategies strongly. With localization ideology stimulated, Taiwan has taken Taiwan itself as the highest priority; mainland China holds for peaceful Chinese characteristic, fighting against “peaceful transforming” and corruption. With exchanging goes more and more deeply, we have to keep observing on the trend of culture between cross-strait.
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